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AFP Web/Audioconference Center
We bring the experts to you!
Train your whole office with no travel expense or time away from the office. All you need is either a computer with Internet access to join in on the Webconference or a speakerphone to participate as an Audioconference via a toll-free number. You can watch the presentation, submit questions and participate in audience polls. Participate alone or with colleagues. The login information is sent out several days prior to the event. Testing of your computer connection prior to the event is suggested and instructions will be provided with the login information. Free technical support is available.
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All of the AFP 2012/2013 Web/Audioconferences listed are eligible for continuing education points on your CFRE application for initial certification and/or recertification.
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Multisite discount! Hold your Web/Audioconference at more than one location and receive a 25 percent discount for each additional site per Web/Audioconference. Offer is good for AFP chapters only and all sites must be within the sponsoring chapter's jurisdiction. Example: 1st site - regular price ($99 or $159); additional sites - 25 percent discount off regular price!
Please call us at 770-805-6292 in order to place your order and take advantage of this offer.
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AFP 2012/2013 Web/AudioconferencesLook ahead to a great year with AFP Web/Audioconferences spanning a wide range of topics. Here is your opportunity to interact directly with a great lineup of fundraising experts.
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 | | As members of your fundraising team, board members may be unengaged, passively engaged or fully involved. Board members shape the public’s perception of the organization they serve through their actions, reputations and leadership abilities. Enthusiastic, dedicated and skillful involvement by each board member is critical for success. When Trustees successfully fulfill their responsibilities in raising funds, they ensure the present and future fiscal health of the organization. Conversely, when they resist their responsibilities for raising funds, they impede the organization’s ability to compete philanthropically. During this session, you will explore your role and responsibilities, along with implementation strategies, to enable you to become an effective advocate, including as a fundraiser, for your organization.
At the conclusion of this session:
Based on best practice benchmarks, participants will explore stages of board engagementParticipants will use a series of progressive activities designed to help board members connect with their passion, embrace the need to foster change and successfully transform the board culture from unengaged to fully involved.Participants will explore what it means to establish an effective board staff partnership for fundraising and how does an organization evolves from a culture of resistance to a culture of philanthropic success.
Target Audience
Executive Directors, CEOS, CDOs, Trustees and Board members.
About the Presenter:
Roberta (Robbe) A. Healey, MBA, NHA, ACFRE, has more than thirty-five years in non-profit organization management and development. She is Vice President for Philanthropy of Simpson Senior Services as well as Founding Member of Aurora Philanthropic Consulting. She Chaired the Board of Directors of the Association of Fundraising Professionals International (AFP) 2009-10.She earned a BS in Education from Northeastern University, Boston, Massachusetts and an MBA from Villanova University, Villanova, Pennsylvania where she is a member of the adjunct faculty. A sought after international speaker and presenter, she earned the AFP Master Teacher designation in 2000, the first year it was awarded and has been designated a Faculty Star by the Council for the Advancement and Support of Education (CASE).
| Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
| Original Program Date: May 23, 2013 On-Demand Release Date: May 24, 2013 | Purchase |
 | | Many nonprofits struggle to create a fundraising plan and put it in writing, yet the benefits are tremendous. A written plan shifts you from being reactive and dealing with the crisis of the day to being proactive and working purposefully toward the results you want. In this session, you’ll learn how to follow 6 simple steps to put together a written plan for raising the money you need in the coming year. We’ll cover goal setting (using SMART goals), action plans, and ways to keep your plan on track, plus you’ll get some worksheets and checklists that will make the process easy.
At the conclusion of this session, participants will: Understand the elements of a written plan.Understand the process for creating a plan.Be able to begin the process of creating a written plan.
Target Audience
While this presentation is appropriate for all levels of experience, it will be most helpful for those newer to the profession.
About the Presenter:
Sandy Rees is coach and consultant who shows nonprofit directors how to raise the money of their dreams. She is a native East Tennessean has worked in the nonprofit world for the past 12 years with organizations including Knox Area Rescue Ministries, Second Harvest Food Bank, and the Joy of Music School. Her passion is showing small nonprofit organizations how to raise more money, strengthen their Boards, and build relationships with donors. Her strengths include direct mail, nonprofit marketing, strategic planning, and Board development.
| Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
| Original Program Date: June 06, 2013 On-Demand Release Date: June 07, 2013 | Purchase |
 | | Over the past decade, nonprofit organizations have been inundated with Internet services and technology options. This session taught by Ted Hart, one of the world’s foremost experts on Nonprofits and the Internet will focus nonprofit leadership on how they can improve the management, networking and fundraising of their organization through the use of these tools. Content is based on the new book, "Nonprofit Internet Management: Strategies, Tools and Trade Secrets." While nonprofit organizations continue to embrace the use of the Internet for a variety of purposes, the challenge organizations face is not whether they should be using the Internet, but instead HOW they should manage their Internet applications in a coordinated, cost-effective and efficient manner to leverage these efforts for maximum benefit. Following the guidance offered in this book will help charities address increasing public demands for accountability and performance measurement of nonprofits.
At the conclusion of this session, participants will understand:
Management of Fundraising Online using the Internet.Accountability of Nonprofits.Performance measurement using online tools.Saving money, adding efficiency using the internet.
About the Presenter:
Mr. Hart brings extensive experience in internet and global philanthropy to Charities Aid Foundation of America; he is sought after as an internationally recognized speaker and consultant on topics related to nonprofit strategy and board/volunteer development both online and offline. He previously served as CEO of Hart Philanthropic Services, an international consultancy to nonprofits/NGOs. He has inspired the creation of People to People Fundraising, an online fundraising movement. He is also Founder of the International ePhilanthropy Foundation and has also taken a leadership role in helping nonprofits become more green by founding the greennonprofits.org movement.
Hart has served as CEO of the University of Maryland Medical System Foundation and before that as Chief Development Officer for Johns Hopkins Medicine, Bayview Campus. He was one of the youngest professional ever to be certified as an Advanced Certified Fund Raising Executive (ACFRE) by the Association of Fundraising Professionals (AFP). Hart is the editor and author of many books and published articles and the host of the Nonprofit Coach Internet Radio program. His most recent book is entitled Internet Management for Nonprofits. He has also served as an adjunct faculty member to the Master of Science in Fundraising Management program at Columbia University (NYC). Mr. Hart has a daughter and a son.
| Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
| Original Program Date: June 18, 2013 On-Demand Release Date: June 19, 2013 | Purchase |
 | | Nonprofits are playing catch-up to the sophisticated email campaigns that retailers and social buying websites deliver to their constituents. These campaigns deliver compelling offers and customized content based on interests, preferences, past behaviors, and much more. Factor in social media alerts and old-fashioned emails from friends, and inboxes have become a cluttered, competitive place. Nonprofits are now challenged with delivering personalized email campaigns, despite often limited staff and resources. This session will cover how to efficiently plan, structure, and execute engaging email campaigns that deliver conversions. We'll uncover missed opportunities to engage critical segments in every email you send. We’ll also examine lessons learned from nonprofits whose email campaigns have surpassed their goals and industry averages.
At the conclusion of this session, participants will know:
What nonprofits can learn from sophisticated retail email programs How to deliver compelling, highly personalized email campaigns that engage constituentsHow to utilize email testing to improve conversion rates
Target Audience Beginner to intermediate.Communications, marketing, and development staff.
About the Presenter:
Mike is a Sr. Internet Marketing Consultant at Blackbaud, where he advises nonprofits on email, online giving, SEO, web analytics and social media strategies. He previously managed the turnaround of the Ride For Roswell, including the event’s growth from $330,000 to $1.2 million over a three-year period. He contributes to ngEngage.com. | Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
| Original Program Date: July 10, 2013 On-Demand Release Date: July 11, 2013 | Purchase |
 | | This webinar, based on the upcoming book by Ellen Bristol and Linda Lysakowski, ACFRE will help you look at how your fundraising efforts are really going. Participants in the webinar will have the opportunity to complete the Leaky Bucket assessment online prior to the webinar. Results for organizations nationally and results for webinar participates in particular, will be reviewed in the webinar. Participants will then be given some ideas on how to fix their fundraising and stops the "leaks" in their own "buckets."
At the conclusion of this session, participants will:
Learn the difference between leading indicators and trailing indicatorsLearn how to determine the weaknesses in your fundraising programLearn how to develop a plan to improve donor acquisition and donor retentionLearn how to communicate with donors effectively
Target Audience Mid-level development professionals
About the Presenter: Linda is one of fewer than 100 professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. In her twenty years as a philanthropic consultant, Linda has managed capital campaigns, helped hundreds of nonprofit organizations achieve their development goals, and trained more than 22,000 development professionals in Canada, Mexico, Egypt and the 50 United States.
A graduate of Alvernia University and AFP’s Faculty Training Academy, she is a Master Teacher. Linda is the author of Recruiting and Training Fundraising Volunteers; The Development Plan; Fundraising as a Career: What, Are You Crazy?; Capital Campaigns: Everything You NEED to Know; Raise More Money from Your Business Community; Fundraising for the GENIUS, a contributing author to The Fundraising Feasibility Study - It's Not About the Money, co-editor of YOU and Your Nonprofit and The Nonprofit Consulting Handbook and co-author of The Essential Nonprofit Fundraising Handbook and What's Wrong With Your Fundraising…And How You Can Fix It.
In addition to her consulting and training practice, Linda serves as Acquisitions Editor for CharityChannel Press and For the GENIUS Press.
 Ellen Bristol has worked with hundreds of nonprofits for the past seventeen years, helping them improve their fundraising results using systematic disciplines and metrics. She says "We bring in the science that makes the art of fundraising possible." She is the developer of the firm's flagship methodology Fundraising the SMART Way®, an evidence-based model for managing the fundraising effort on the basis of continuous improvement and its accompanying software utility SMART Way™ Scorecard 2.0.
Ellen developed the Leaky Bucket Assessment for Effective Fundraising, an on-line assessment that has been collecting data for over a year. She wrote a book based on the findings of this study, called What's Wrong with Your Fundraising - nd How You Can Fix It, with co-author Linda Lysakowski. She currently is working on a book about Fundraising the SMART Way™.
Ellen is considered a thought leader in the specialized field of performance management and business intelligence for nonprofits. She is a member of the Professional Advancement Division of the Association of Fundraising Professionals International, where she serves on the Research Council.
| Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
| Original Program Date: July 24, 2013 On-Demand Release Date: July 25, 2013 | Purchase |
 | About the Presenters:
Timothy Logan, ACFRE and Brian Hervey, CFRE | Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
| Original Program Date: August 08, 2013 On-Demand Release Date: August 09, 2013 | Purchase |
 | Whether you are sending out a targeted direct mail appeal, e-mail blast or simply driving traffic to your "Donate Now" button, you can't afford to ignore the increasing number of people who donate online.
Before sending out your appeals, though, code and track them properly so that when you do get your constituents to give online, you’ll know who they are - and which of your appeals got the best online response rates.
Learn about successful online giving techniques that boosted other Annual Giving programs' breadth and depth and how you can easily integrate a similar strategy into your existing program to address the webheads in your constituency.
At the conclusion of this session, participants will:
- Realize that you do have online giving options, regardless of what state of development your website/credit card processing capabilities are in.
- Understand that mail and online giving is not an "either/or" proposition and that integration when approaching the donor is key to optimizing giving potential. (Several studies confirm this.)
- Understand that relative successes (or failures) mean very little if there is no data to back them up. Your projects must be tracked from the beginning to measure which ones are worth enhancing and repeating. Electronic giving only makes this easier.
- Appreciate that ALL segments of the population donate online and therefore are a significant part of any constituency. (Several studies confirm this.)
Target Audience
Development staff who work on Annual Giving, Online Giving, Email Marketing, Direct Mail, etc.
About the Presenter:
Valerie Lambert is an award-winning fundraiser with 20+ years' experience, specializing in Annual Giving. She combines her technology and marketing skills to bolster each campaign very effectively. She has taught her methodologies via conferences and had several articles published on her successful techniques. She blogs at http://Bilou.info/blog. | Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
| Original Program Date: August 21, 2013 On-Demand Release Date: August 22, 2013 | Purchase |
 | | The evolving world of community-business partnerships As the nonprofit continues to grow at an exponential rate (46% increase in the number of nonprofits from 2000-2012) the world of corporate fundraising has become increasingly complex and extremely competitive. And yet, true corporate partnerships can deliver significant value that goes well beyond a traditional donation.
How can your organization build its brand to rise above the seas of ribbons, donations and calls to action? How do you build deeper corporate relationships to deliver business and social return and ultimately stand the test of time? Learn about the shifting expectations of business, the need for outcomes and the innovative strategies and tactics that build meaningful partnerships, deliver tangible business and community results and inspire action among key stakeholders.
At the conclusion of this session, participants will:
Explain and understand impact of evolving trends and innovations on business-community partnerships today and the role of multiple partners for collective impact and greater value;Apply techniques to develop proactive and effective business-community partnerships;Design a strategy from internal preparation to external execution; and
Understand how to manage implementation and execution of partnerships.
Target Audience
Mid-level and senior fundraisers who have responsibility for corporate giving;
Senior leaders who are looking for innovative ways to achieve mission goals while raising critical dollars for support;
Board members who oversee fundraising and need to understand evolving trends and practices.
About the Presenters:
 Jocelyne Daw is a recognized pioneer and leading expert in the evolution of authentic business and community partnerships and in the integration of branding and social impact. She is Founder & CEO at JS Daw & Associates, a boutique consultancy helping business & nonprofits strengthen community impact. Jocelyne's work uses the principles outlined in her books Cause Marketing: Partner for Purpose, Passion and Profits (2006, Wiley/AFP) and Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (2010 Wiley/AFP).
| Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
| Original Program Date: September 10, 2013 On-Demand Release Date: September 11, 2013 | Purchase |
 | | Picks up where Online Success Strategies, Tools and Trade Secrets 101 leaves off offering advanced strategies and tips to manage, coordinate, network and fundraise using the Internet in the most cost-effective manner yielding maximum benefit and results.
At the conclusion of this session, participants will have a more comprehensive understanding of:
Management of Fundraising Online using the Internet.Accountability of Nonprofits.Performance measurement using online tools.Saving money, adding efficiency using the internet.
About the Presenters:
 Ted Hart, ACFRE
| Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
| Original Program Date: September 25, 2013 On-Demand Release Date: September 26, 2013 | Purchase |
 | When the span between fundraising campaigns is measured in hours, it can be difficult to think about anything but the next major gift. And while a focus on cultivating and soliciting these high-wealth prospects is key to a successful fundraising effort, where do those prospects come from? The most effective fundraising directors know an integrated approach which consistently acquires and upgrades annual giving donors is critical to populating major gift portfolios.
This course will examine the interchanges between annual giving and major gifts, with a careful eye on strategy and tactics to enhance both programs as well as the overall fundraising effort. In this case, 1 + 1 really do add up to more than 2!
Course participants will come away with a greater understanding of the roles of both programs when they work well together, and specific steps to maximize returns in or out of a campaign. While this is a great session for development directors, this is also a good session for Executive Directors and CEOs who are looking to enhance their existing development efforts.
At the conclusion of this session, participants will:
Understand how a robust annual giving program works not only to generate current-use dollars, but future major gift prospects.Understand how major gift officers can work with their annual giving colleagues to advance the organization and build the donor pipeline.Have concrete next steps and tools for their annual giving and major gift programs to improve their current situation and advance a comprehensive pipeline management strategy.
Target Audience Beginner to intermediate fundraisers, although senior fundraisers and management will also benefit from the systems and strategic principles presented.
About the Presenter:
After several years in healthcare administration, Mike, a Chicago native, began his nonprofit career as the program administrator for Washington workshops, in Washington DC. He then moved to a public foundation in Los Angeles and later spent time as an executive director of development at UCLE and as the VP of development & marketing at Special Olympics Southern California.
Since moving to Houston, Mike has been a director of development/team lead for Rice University, the chief development officer of the Houston food bank and is now a director of philanthropic resources at MD Anderson.
In addition to being past president of the association of fundraising professionals (Greater Houston Chapter), he is also a member of AFP international’s political action committee (PAC) board, a member of their committee on directorship (2012-2013) and chair of their US government relations committee. He is vice chair of the development committee for the space center Houston board of directors, a member of the Fall Creek Elementary PTO, an AFP certified master trainer and a fellow of the Paul Harris rotary international foundation. Mike and his very patient wife Yvette Money enjoy an above average eight year-old daughter Caroline Fiona.

Chris Kasavich has been a professional fundraiser for eleven years, serving in a variety of positions and nonprofit sectors.
He began his career in fundraising at Rice University as their first Leadership Giving officer for Annual Giving before joining their Major Gifts team. After four years he joined the Houston Symphony as Director of Corporate Relations, where he managed the Corporate Relations team in engaging and stewarding new and existing corporate partners.
Currently he is a Director of Development at Baylor College of Medicine, and is responsible for college direct response (annual fund, employee giving, and alumni scholarship giving), grateful patient programs, and major gift fundraising.
Chris earned his CFRE in 2009, and graduated with honors from the University of Houston Bauer College of Business with an MBA in 2010. He is a past Board Member of the Association of Fundraising Professionals-Greater Houston Chapter, and is a past chair of the AFP-Houston Ask the Experts professional development conference.
Through AFP and the Center for Philanthropy and Nonprofit Leadership at Rice University he has presented seminars on corporate giving, annual giving, donor pipeline management, and the employment of professional marketing strategy in fundraising and annual campaigns.
| Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
| Original Program Date: October 10, 2013 On-Demand Release Date: October 11, 2013 | Purchase |
 | | In this session Penelope Cagney will present findings from her and Bernard Ross’ just released AFP/Wiley Book, Global Giving: How the World is Changing the Rules of Philanthropy, and share the expertise of the more than 20 experts from around the world who contributed to the book.
The phenomenal success of face-to-face awoke us to the fact that some of the best fundraising ideas are coming from Asia, Africa, South America and elsewhere.
In this informative session you will:
Know the seven key trends in global fundraisingHear about new practices like two-stepping (Australia) and telefacing (India) and traditions like harambees (Africa) Learn about new donors outside of North America and how to reach themGain insight into innovation, the only true global competitive advantageUnderstand how technology is drawing us all into one global philanthropic communitySee how the "charity giants" are transforming the nonprofit landscapeAppreciate what is involved in raising funds in another country
About the Presenter:
Penelope Cagney, MA, CFRE, President of The Cagney Company, has more than 20 years experience as a nonprofit management and fundraising consultant on three continents and has helped clients achieve several multi-million dollar goals. She is the author of “Nonprofit Consulting Essentials: What Nonprofits and Consultants Need to Know” (Jossey-Bass 2010). | Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
| Original Program Date: October 23, 2013 On-Demand Release Date: October 23, 2013 | Purchase |
 | | Email fundraising has risen in popularity by 20% over the last year alone. Effective email campaigns are more than just creative design and discussion around a cause; they are a multi-channel ticket to engaging and retaining donors. Derrick will discuss how to make an effective campaign from the importance of design, content and delivery. Derrick will also provide examples of effective email campaigns and how to create similar campaigns for your organization.
At the conclusion of this session, participants will know:
The importance of email design Appropriate content; the importance of telling a great storyDonor focus vs. organization focusHow to track success
Target Audience:Fundraisers at all levelsNonprofit professionalsRepresentatives from organizations with challenging email campaigns Representatives from organizations who want to learn more about how to launch a successful email campaign
About the Presenter:
As CEO, Derrick provides overall leadership for Achieve. He is responsible for providing strategy to clients, overseeing the creative development of client work, and leading the full execution of fundraising efforts for clients. He leads the research team on the Millennial Impact – a project to understand Millennial engagement in the nonprofit sector. When not working closely with Achieve clients, he is a speaker and author on the latest trends in fundraising, online engagement, and Millennials. Derrick is the author of Cause for Change – The How and Why of Millennial Nonprofit Engagement published by Jossey Bass. | Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
| Original Program Date: November 07, 2013 On-Demand Release Date: November 08, 2013 | Purchase |
 | | Demands for increased transparency and public disclosure has caused nonprofit organizations to report details on what they do and how they do it along with disclosure of financials including executive compensation. These reports raise questions about public perceptions of performance along with ethical conduct in solicitation practices, uses of funds raised, and fundraising costs. One consequence is that the public lacks confidence in what organizations say that is eroded further with ethical breeches, real or perceived, from media attention to fraud, scams and scandals. The giving public no longer holds a "blind trust" in nonprofits or their appeal messages. Add to this increased scrutiny the voices of "charity watchdogs" and their multiple "ratings", "scores" and independent reports with the result of more confusion than clarity on correct nonprofit performance and ethical conduct.
At the conclusion of this session, participants will:
Know the steps required to document the organization's work as a community benefit.Value fundraising performance analysis to document effectiveness and efficiency.Understand the challenges to organization's in demonstrating ethical conduct
Target Audience Senior nonprofit executivesACFRE candidates About the Presenter:

Jim Greenfield's fundraising career includes serving at three Universities and five hospitals on the East and West Coasts of America. He retired from Hoag Memorial Presbyterian Hospital in Newport Beach, California in February 2001 after 14 years as Senior Vice President, Resource Development and Executive Director, Hoag Hospital Foundation. He continues to serve his profession with speaking, teaching, writing and consulting/coaching. | Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
| Original Program Date: December 11, 2013 On-Demand Release Date: December 12, 2013 | Purchase |
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AFP Web/Audioconference On-Demand Collection
Since its inception, AFP's Audioconference Series has provided a rare opportunity to learn from and interact with the experts in fundraising. We are pleased to offer the AFP On-Demand Web/Audioconference Collection, an archive of select sessions that make up a valuable contribution to the body of knowledge in fundraising. In order to preserve important presentations, AFP has created this program collection that will make these sessions available wherever you are – online and on demand. The recorded sessions, complete with handouts, include such topics as annual fund campaigns, major gift fundraising, stewardship, board development, donor demographics and communication – just to name a few. - You can access the download from your computer or order the CD package
- Earn continuing education points toward CFRE certification/recertification
- Sessions on the topics you want, when you want them!
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AFP Web/Audioconference On-Demand Collection
Purchase a recording of a past webconference or audioconference from our extensive library of archives.
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AFP Refund Policy for Education Programs
A refund charge of twenty percent of the registration fee will be assessed for any AFP education session that is canceled as we are incurring registration and cancellation charges for each.
A registration fee for a Web/Audioconference session may be transferred to another session or archive product one time with no penalty within the same calendar year. Archive products include download and handouts for any past program (or future program that will occur in the same calendar year.)
There is no refund for the bundled priced programs. You may transfer a program one time to another program, download or CD. Any program, download or CD purchased individually is priced at the $159/ member rate and $295/nonmember rate.
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