AFP Webinar Center

We bring the experts to you!

Train your whole office with no travel expense or time away from the office. All you need is either a computer with Internet access to join in on the Webconference or a speakerphone to participate as an Audioconference via a toll-free number. You can watch the presentation, submit questions and participate in audience polls. Participate alone or with colleagues. The login information is sent out several days prior to the event. Testing of your computer connection prior to the event is suggested and instructions will be provided with the login information. Free technical support is available.

Register Online Now!



All of the AFP 2014 Webinars listed are eligible for continuing education points on your CFRE application for initial certification and/or recertification.



BUNDLE & $AVE with the Special AFP Member Bundle
$99 per session when registering for 10 or more programs at one time!

Click Here to BUNDLE & $AVE Now!


Multisite discount!
Hold your Webinars at more than one location and receive a 25 percent discount for each additional site per Webinar. Offer is good for AFP chapters only and all sites must be within the sponsoring chapter's jurisdiction. Example: 1st site - regular price ($99 or $159); additional sites - 25 percent discount off regular price!

Please call us at 866-702-3278 in order to place your order and take advantage of this offer.

AFP 2014 Webinars

Look ahead to a great year with AFP Webinars spanning a wide range of topics. Here is your opportunity to interact directly with a great lineup of fundraising experts.

AFP Refund Policy for Educational Programs

Member Price $159, Non-Member $295 per session. Discounts available for purchases of 10 events or more. See information above.
Upcoming Webinars
Collapse Development from the Donor
In spite of our best planning and adoption of best practices in the field, our donors don't fit into the process very neatly. Why? Because the donor's definition of the best way to help them make a philanthropic gift isn't necessarily what has been captured in our systems. It's not that all of the best practices are broken: it's that we need to be more flexible, innovative, and empathetic to the donor's perspective. In this session, we'll share stories of donors that didn't quite fit the mold, provide insights on how you can examine your own development strategies for "sacred cows," and recommend ways to be more responsive to your donors' needs.

At the conclusion of this session, participants will:
1. Identify changing motivations for donors and the way they want to give
2. Evaluate current fundraising strategies that may need revitalization
3. Evaluate new fundraising tools and strategies to meet donor needs

Target Audience: 
General

About the Presenters: 
James S. Anderson has more than 25 years of sales and sales training experience through his positions with research companies such as Nielsen Media, Simmons and Scarborough Research and was regularly recognized as a top producer, including Salesman of the Year and Top Revenue Producer ($30 million +). Since moving to the nonprofit field, Jim has "used his powers for good" to improve marketing campaigns and corporate support programs. He currently serves as President for AFP Northern Arizona and was the 2010 AFP-Northern Arizona Fundraising Professional of the Year.

Alice L. Ferris, MBA, CFRE, ACFRE is the founding partner of GoalBusters Consulting, LLC, and has over twenty years of professional fundraising experience. She is a two-time honoree as AFP-Northern Arizona Fundraising Professional of the Year and is one of less than 100 in the world to attain the Advanced Certified Fundraising Executive (ACFRE) credential. She is also recognized for her on-air work for public television nation wide, including her recent work on PBS' Masterpiece: Downton Abbey. Alice specializes in development and strategic planning, annual giving, board development and grant proposals.

Both Alice and Jim are Association of Fundraising Professionals Master Teachers. 
 
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: April 24, 2014
On-Demand Release Date: April 25, 2014
PurchasePurchase Development from the Donor
Collapse Major Gifts for Small Shops
This session is for executive directors and development staff who want to raise significantly more money for their organizations by making the leap into major gifts fundraising, but haven't had the courage or know-how. If you are focused on event planning and grant writing, therefore leaving little or no time to focus on your biggest and best donors, this webinar is for you.  Most staff members at small and medium sized nonprofits are not effectively soliciting major gifts for their organizations. If you want to start or grow your major gifts program, this session is for you. Whether a major gift for your organization is $1,000 or $100,000, you will learn how ask and receive more major gifts this year.  We will discuss the who, what, when, why and where of asking. Participants will learn how to identify good prospects, cultivation techniques, appropriate solicitation language, and stewardship best practices, as well as learn how to get a meeting and deal with "no."

Participants in "Major Gifts for Small Shops" will:
Learn how to start an individual giving program.
Discuss ways to get a first meeting with a prospect.
Identify successful cultivation techniques.
Practice asking a prospective donor for a specific gift.
Learn how to react to a "no."


Target Audience: 
Beginner to mid-level

About the Presenter: 
Amy Eisenstein, ACFRE is an author, speaker, and trainer, as well as the owner of Tri Point Fundraising, a full-service consulting firm. Her fundraising books include Raising More with Less, 50 Asks in 50 Weeks, and You Can Raise Major Gifts. Amy can be contacted through her website at tripointfundraising.com or @amyeisenstein.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: May 07, 2014
On-Demand Release Date: May 08, 2014
PurchasePurchase Major Gifts for Small Shops
Collapse Case Studies: 24 Hour Turn Around Campaigns
Has an opportunity presented itself where your organization needed to raise funds today, in 24 hour, or in one week?

This webinar will take you through a series of case studies where one organization, in 24 hours, raised 100% of the funds needed to purchase a building; a small arts organization, in four hours, raised $15,000 to bring a major exhibit to a small rural community. A simple one hour breakfast, a group telethon, an online media campaign – all of them intense, fun, successful and raised the profile and profits of each nonprofit. 

Presenter: Michelle Conklin, CFRE

Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: May 20, 2014
On-Demand Release Date: May 21, 2014
PurchasePurchase Case Studies: 24 Hour Turn Around Campaigns
Collapse 6 Figure Fundraising: How to Create and Run Your First $100,000+ Major Gifts Campaign
If you're like most people working with a small nonprofit, raising a big chunk of money for a special project, program, or piece of equipment can be a daunting challenge. You may be puzzled about where to start or how to do it. You're probably scratching your head over who to approach and how much to ask for. And you're probably wondering exactly what to say to get someone to make a large donation to your organization. Join us for this interactive session to learn exactly what to do to create and run your first really big fundraising campaign. You'll learn how to plan the campaign, the tools and materials you'll need, and how to find the best people to ask for a gift. You'll leave feeling hopeful and more confident about raising big money.  

At the conclusion of this session, participants will:
  • How to plan a 6-figure fundraising campaign, including creating a gift table
  • How to create a simple case for support that answers questions a donor might have about the project
  • How to identify "diamonds in the rough" (people who have already given to your organization but have the capacity to give much, much more)
  • How to build relationships on purpose without feeling manipulative, sleazy or slimy 
Target Audience:
This presentation is ideal for professional fundraisers who are new to major gift fundraising.  It's not meant for startup nonprofits, nonprofits with no donor base, or organizations who are experienced in raising money from major donors.

About the Presenter:

Sandy Rees, CFRE, helps nonprofit leaders raise the money of their dreams and build successful Boards. Sandy is the author of Get Fully Funded: How to Raise the Money of Your Dreams, which has helped many small nonprofits launch their first 6-figure fundraising campaigns.

Sandy is an accomplished presenter and an AFP Master Trainer. She's led fundraising seminars for the Association of Fundraising Professionals, the Chattanooga Center for Nonprofits and many local and regional conferences.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: June 12, 2014
On-Demand Release Date: June 13, 2014
PurchasePurchase 6 Figure Fundraising: How to Create and Run Your First $100,000+ Major Gifts Campaign
Collapse Creative Design for Fundraising Campaigns
Creating a campaign to capture attention takes more than just a few words and a standard #10 envelope. In this session, you will hear about creative approaches to direct mail, email, and online appeals to raise support. From using typography to images, participants will get a chance to see and understand how to create appeals that will get your cause noticed.

At the conclusion of this session, participants will:
  • Understand messaging in appeals that get higher response rates.
  • Understand how to incorporate images to evoke higher engagement from donors and prospective donors. 
  • Use creative templates to develop fundraising appeals that inspire and move donors to act. 
Target Audience: 
All levels. Annual fund, major gift, marketing, and fundraising professionals will benefit from this presentation.

About the Presenter:
Derrick Feldmann is the CEO of Achieve – a creative agency for causes.  He oversees the creative development of appeals and branding for some of the leading causes in the world.  He is the leading researcher of the Millennial Impact Project (themillennialimpact.com) – the most comprehensive research initiative to understand how the Millennial generation connects, involves, and gives. 

Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: June 25, 2014
On-Demand Release Date: June 26, 2014
PurchasePurchase Creative Design for Fundraising Campaigns
Collapse Developing a Relationship Management System
Alert! This is not a software program and it requires a lot of effort. Do you want to create a relationship management system in your office? Jen Filla will guide you through the big picture, examples for big and small organizations, and the basic building blocks everyone has to start with. Learn to avoid common pitfalls and how to get the right fit for your organization.

At the conclusion of this session, participants will b
e able to:
  • Explain the three main parts of a relationship management system
  • Name the fundamental pieces of every program and why they are important
  • Get started creating their own system using a worksheet
Target Audience: 
Executive directors, development directors and anyone interested in how a relationship management system works; beginner's introduction to creating


About the Presenter:
Jennifer Filla, president of Aspire Research Group, assists organizations across the country that are concerned about finding the right prospects, worried about what size gift to ask for, or struggling to meet major gift goals.

Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: July 10, 2014
On-Demand Release Date: July 11, 2014
PurchasePurchase Developing a Relationship Management System
Collapse Building Donor Loyalty: How to Double Your Major Gift Revenue
Whether you have no staff or a 10-person development team, an effective major gift program can bring in more revenue than any other fundraising strategy.  A healthy major gift program can bring in 80% of an organizations revenue.  The key to success lies in donor retention.  Retaining donors is where fundraising profit is made, however organizations lose two out of three donors after the first gift.  In a recent study 69% of nonprofits said they do not or don’t know if they have a strategy for maintaining donor loyalty and a whopping 29% admitted they do nothing when a donor lapses.  This is costing hundreds of thousands to millions of dollars in value.  Why are we losing so many donors?  What can we do to prevent it?  Come learn the number one reason why donors stop giving, how investing in major gifts pays off, and how to create a donor loyalty strategy now to deepen their your donor's engagement and increase their giving.


Learning Objectives
At the conclusion of this session, participants will:
  • Understand the economic potential of a loyal donor base 
  • Understand what you need to know about your donors to build their loyalty 
  • Master efficient and impactful ways to make every donor feel appreciated, regardless of the gift or channel, with platform agnostic stewardship tools 
  • Learn how to build a donor loyalty strategy to increase revenue and make it more predictable  
Target Audience:
The target audience for this webinar is intermediate to advanced, medium to large sized non-profit organizations who have a major gift fundraising program and at least one full time major gift officer, however all levels can benefit from this webinar.   

Speakers: Rachel Muir, CFRE
Rachel Muir, CFRE is a fundraising consultant, speaker and trainer transforming nonprofit professionals and organizations into successful, confident fundraisers.  (hyperlink: http://rachelmuir.com) When she was just 26 years old, Rachel Muir launched Girlstart, a non-profit organization to empower girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. (hyperlink: http://www.girlstart.org/) Several years later she had raised over 10 million dollars and was featured on Oprah, CNN, and the Today show.  Her career spans running successful nonprofit organizations, leading an online fundraising consulting practice, and managing major gift portfolios for some of the country’s largest and most successful nonprofit brands.  
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: July 22, 2014
On-Demand Release Date: July 23, 2014
PurchasePurchase Building Donor Loyalty: How to Double Your Major Gift Revenue
Collapse Opening the Door to Major Gifts: Mastering the Discovery Call
While there are many great resources on the solicitation or "ask," the knowledge base of the "discovery" call --- the very beginnings of the major gift relationship – are quite limited. John Greenhoe, author of the best-selling book "Opening the Door to Major Gifts" (Charity Channel Press, 2013), will delve into this all important topic in this AFP webinar. Using John's proven methods, participants will learn basic but effective methods for qualifying prospects for the purpose of major gift cultivation, solicitation and stewardship.

At the conclusion of this session, participants will:
  • Understand effective methods for researching their major gift prospects – so that the first call isn't "cold"
  • Know how various contact means (email, phone, postal mail) can be used strategically to set up the first meeting
  • Understand models for scripting the initial visit, or knowing what to say during a casual but purposeful meeting, and
  • Understand ways to continue to conversation beyond the first call, and rising trends that will affect discovery calls in the near future

Target Audience 
I believe that all experience levels will benefit from the presentation, but it is most ideally suited toward entry  and mid-level fundraising professionals (3-6 years) who are likely getting serious about pursuing major gifts for their organizations for the first time. I also believe that senior level (7-9 years) and advanced level (10+ years) fundraisers will also benefit quite a bit because they will pick up tidbits that will be useful in training staff members in major gifts work.

About the Presenter:

John Greenhoe, CFRE, is an internationally recognized speaker who is noted for providing intriguing and stimulating presentations centering on the topic of philanthropy. The author of the Amazon.com best selling book "Opening the Door to Major Gifts" (Charity Channel Press), Greenhoe has more than 25 years of experience in non-profit leadership roles and has successfully trained thousands in the art of the qualification or "discovery" call.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: August 13, 2014
On-Demand Release Date: August 14, 2014
PurchasePurchase Opening the Door to Major Gifts: Mastering the Discovery Call
Collapse Extreme Social Media Makeover: Nonprofit Edition!
During this life-changing session, we’ll not just talk, but actually DO a mind-blowing demonstration of at least 25 killer tools to get tons of online traffic and revenue for your nonprofit.  They are virtually all quick and easy (they better be or there’s no way we’ll get through them all!) and free.  See how to instantly transform your nonprofit into a powerhouse!

At the conclusion of this session, participants will:
  • Understand how social media can help them raise more money, drive more traffic, and produce other desirable outcomes
  • Identify specific social media tools to achieve these objectives
  • Know how they can implement and exploit each of these tools easily and without technical skills

Target Audience:
Everyone!  All nonprofit management, board, fundraisers, and consultants.

About the Presenter:

Allan Pressel is CEO of PowerSite123, whose unique technology enables nonprofits to have world-class websites, social media, and marketing.  Allan was designated asone of the world’s leading ePhilanthropy speakers.  Allan is co-author ofInternet Management for Nonprofits.  He was given the Volunteer Service Award by President George W. Bush.  Allan was co-founder of i-Cube, which had a highly successful IPO.

Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: September 09, 2014
On-Demand Release Date: September 10, 2014
PurchasePurchase Extreme Social Media Makeover: Nonprofit Edition!
Collapse Getting Your Organization Onboard with Fundraising: Weaving a Philanthropic Culture
We may be great at cultivating relationships with our donors but are we equally as great at building and nurturing a philanthropic culture top to bottom in our organizations?  And if we are not focusing on this then why are we not?  If organizational culture reflects the way an organization operates, and if the unique nature of non-profit organizations is a reliance on philanthropy to fulfill their mission, and if fund development is the engine that drives philanthropy – then why do so many organizations fail to understand the value of understanding how a 'philanthropic' (not fundraising!) culture is crucial to have woven throughout the organization?  Why are we relegating ourselves into that dreadful 'silo' and not taking every possible step to increase philanthropic investment in our organization?

Learning Objectives
At the conclusion of this session, participants will:
  • Understand both the differences and the synergies between fundraising and philanthropy.
  • Have a new perspective on the relationship between fundraising and philanthropy that will change the way you engage others in your work.
  • Be able to assess your own organization's culture and identify areas for improvement and practical tips and techniques to help you change it. 
Target Audience:
All fundraisers who want to get themselves out of the silo, increase revenues and engage their entire organization.  Executive Directors and Board Members will also benefit from this session. 

About the Presenter:
Andrea McManus is President of The Development Group, a Canadian-based philanthropic consulting firm.  She was the first Canadian to serve as Chair of the International Board of the AFP (2011-12) and is a passionate believer in, writer and speaker on the role fundraising plays in growing philanthropy worldwide. 








Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: September 24, 2014
On-Demand Release Date: September 25, 2014
PurchasePurchase Getting Your Organization Onboard with Fundraising: Weaving a Philanthropic Culture
Collapse Incorporating Stories Into Your Fundraising Program
Nothing connects us to one another like stories. We teach our children through story. We entertain each other with stories. And yes, we raise a lot of money by being great storytellers. Great fundraisers know the power of great narrative. In this session, Leah will talk about the psychology around giving, and will provide real life examples of great stories in action.

At the conclusion of this session, participants will:
  • Have a better understanding of how donors make giving decisions
  • Know the components of a great story
  • Have great examples of storytelling in action
Target Audience: 
Intermediate-level fundraisers

About the Presenter: 
Leah Eustace, CFRE is the Chief Idea Goddess at Good Works; a boutique consulting firm in Ottawa, Canada. With over 20 years of fundraising experience, her expertise lies in helping charities develop meaningful relationships with their donors through storytelling.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: October 08, 2014
On-Demand Release Date: October 09, 2014
PurchasePurchase Incorporating Stories Into Your Fundraising Program
Collapse Fundraising Basics
Fundraising can be overwhelming and sometimes daunting for the first-timer. Fundraising: The Nuts and Bolts, is designed to provide you with the framework for fundraising, along with the tools you need to be successful.  Brian Bonde, ACFRE, will share best practices of fundraising basics and answer fundamental questions you have about where to begin on a successful career. This seminar is designed specifically for individuals who are new to the fundraising profession.

Learning Objectives: 
At the conclusion of this session, participants will:
  • Understand the basic ethical principles that define professional fundraising.
  • Begin to explore the nature of wealth and why people want to give 
  • Be introduced to the various gift types and the fundamental natural of raising money
  • Look at the development office structure and how it should be organized 
Target Audience: 
This seminar is designed specifically for individuals who are new to the fundraising profession.

About the Presenter:

Brian Bonde is a nationally recognized expert in non-profit management and fundraising. He is an Advanced Certified Fundraising Executive (ACFRE), one of only 100 professionals worldwide to hold this distinguished designation from the Association of Fundraising Professionals. 

He has been involved in raising nearly $100 million for several organizations. He has been recognized by Association of Healthcare Philanthropy (AHP) with the Showcase Award for Planned Giving and by the Association of Fundraising Professionals (AFP) with the prestigious Award for Excellence in Fundraising. He is a noted consultant and trainer to non-profits through his firm, Advanced Certified Fundraising, LLC. He has been in senior leadership positions for Sanford Health, Children's Care Foundation and Augustana College. 

Brian is Vice Chair of the national AFP Foundation for Philanthropy and also serves on the South Dakota Arts Council, the board of Arts Midwest, South Dakota Association of Fundraising Professionals, the regional cabinet of the Association of Healthcare Philanthropy, and several others. He has been on various non-profit boards for over 40 contiguous years.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: October 21, 2014
On-Demand Release Date: October 22, 2014
PurchasePurchase Fundraising Basics
Collapse Growth in Giving/Fundraising Effectiveness Project
The Growth in Giving Initiatives/Fundraising Effectiveness Project (FEP) is an excellent example of your AFP working to improve and enhance philanthropy in your organization.  Learn how to use this information to understand and positively affect your fundraising program.  Understanding donor and gift retention and utilizing this information to change the behavior of you and your donor will help you to raise and retain more donors and contributed funds.  

In this session, we will:
  • Introduce Fundraising Effectiveness project principles and concepts.  
  • Show you how to use the "Fundraising Fitness Test" to analyze your organization as it relates to donor and gift retention metrics
  • Share with you how you can share and expand the reach of this internationally recognized program.
At the conclusion of this session, participants will understand:
  • The value and concepts involved in the Fundraising Effectiveness Project and the Growth in Giving Initiatives.
  • How to gain access to and utilize the Fundraising Fitness Test in their own organization.
  • How to engage and involve themselves and their organizations in the Growth in Giving Initiatives/Fundraising Effectiveness Project.

About the Speaker:

Erik J. Daubert, MBA, ACFRE serves as an Affiliated Scholar with the Growth in Giving Initiative with the Center on Nonprofits and Philanthropy at The Urban Institute.  He currently serves as Chair of the Growth in Giving Initiatives in addition to serving as Chair of the Fundraising Effectiveness Project Advisory Board. He has been active in the fundraising and nonprofit sector in a variety of capacities for more than 30 years.


Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: November 18, 2014
On-Demand Release Date: November 19, 2014
PurchasePurchase Growth in Giving/Fundraising Effectiveness Project
Collapse Small Shop Success: Building Something from Nothing – Starting a Well-Rounded Development Program
Has your organization decided it's time to "take on fund development"?  Are you taking the reigns of a development department with little to no structure? If you find yourself at square one, this webinar is for you! In this session we will explore the critical core elements of a fund development program, how best to establish realistic timelines for implementation, determining what you can handle and where you need help, and how best to set you and your team up for success.

Leaning Objectives:
  • Identify at least three core elements needed in creating a well-rounded development program;
  • Determine at least two appropriate implementation benchmarks for their program’s development;
  • Inventory their supply of available assistance, be that internal (either staff or volunteers) or third-party assistance; and
  • Identify the three most critical components that constitute success within their organization.
Target Audience:
New and intermediate-level small shop Directors of Development and Executive Directors with development responsibility.

Presenter: Amy Wolfe, MPPA, CFRE

Amy Wolfe, MPPA, CFRE is President and CEO of AgSafe, a California-based non-profit dedicated to keeping farmworkers safe and healthy. She has over a decade of small-shop development experience and is passionate about the needs of development professionals working on a shoestring! Ms. Wolfe is actively involved in her community, serving on the Board of Directors for the Modesto Chamber of Commerce and the Agricultural Awareness and Literacy Foundation as well as volunteering for the Girl Scouts Heart of Central California and of course, the Association of Fundraising Professionals.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: December 10, 2014
On-Demand Release Date: December 11, 2014
PurchasePurchase Small Shop Success: Building Something from Nothing – Starting a Well-Rounded Development Program

AFP Webinar
On-Demand Collection

Since its inception, AFP's Audioconference Series has provided a rare opportunity to learn from and interact with the experts in fundraising. We are pleased to offer the AFP On-Demand Webinar Collection, an archive of select sessions that make up a valuable contribution to the body of knowledge in fundraising. In order to preserve important presentations, AFP has created this program collection that will make these sessions available wherever you are – online and on demand.

The recorded sessions, complete with handouts, include such topics as annual fund campaigns, major gift fundraising, stewardship, board development, donor demographics and communication – just to name a few.
  • You can access the download from your computer or order the CD package
  • Earn continuing education points toward CFRE certification/recertification
  • Sessions on the topics you want, when you want them!

AFP Webinar On-Demand Collection

Purchase a recording of a past webinars from our extensive library of archives.

AFP Refund Policy for Education Programs

A refund charge of twenty percent of the registration fee will be assessed for any AFP education session that is canceled as we are incurring registration and cancellation charges for each.

A registration fee for a Webinar session may be transferred to another session or archive product one time with no penalty within the same calendar year. Archive products include download and handouts for any past program (or future program that will occur in the same calendar year.)

There is no refund for the bundled priced programs. You may transfer a program one time to another program, download or CD. Any program, download or CD purchased individually is priced at the $159/ member rate and $295/nonmember rate.