AFP Webinar Center

We bring the experts to you!

Train your whole office with no travel expense or time away from the office. All you need is either a computer with Internet access to join in on the Webconference or a speakerphone to participate as an Audioconference via a toll-free number. You can watch the presentation, submit questions and participate in audience polls. Participate alone or with colleagues. The login information is sent out several days prior to the event. Testing of your computer connection prior to the event is suggested and instructions will be provided with the login information. Free technical support is available.



All of the AFP 2015 Webinars listed are eligible for continuing education points on your CFRE application for initial certification and/or recertification.


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Hold your Webinars at more than one location and receive a 25 percent discount for each additional site per Webinar. Offer is good for AFP chapters only and all sites must be within the sponsoring chapter's jurisdiction. Example: 1st site - regular price ($99 or $159); additional sites - 25 percent discount off regular price!

Please call us at 866-702-3278 in order to place your order and take advantage of this offer.

AFP 2015 Webinars

Look ahead to a great year with AFP Webinars spanning a wide range of topics. Here is your opportunity to interact directly with a great lineup of fundraising experts.

AFP Refund Policy for Educational Programs

Member Price $159, Non-Member $295 per session. Discounts available for purchases of 10 events or more. See information above.
Upcoming Webinars
Collapse Integrating Planned Giving into Your Campaign/Major Gifts Program

During this session, Brian will describe the findings of his research with Robert Wahlers on changing generational cohorts as published in their book The Philanthropic Planning Companion: The Fundraisers' and Professional Advisors' Guide to Charitable Gift Planning, (Wiley 2012), part of the AFP Fund Development Series and winner of the 2013 Skystone Partners Prize for Research in Philanthropy. In particular, Brian will focus on how changing generational cohorts have created a need for non-profits to move to an integrated, philanthropic planning process when working with top level prospects, utilizing annual giving, major/campaign gifts and gift planning tools to meet donor needs while maximizing philanthropy.

Learning Objectives
At the conclusion of this session, participants will:  
  • Understand the behavior differences of generational cohorts and how they impact philanthropy 
  • Be able to apply generational differences to their fundraising approaches with individuals
  • Have new tools to maximize revenue from existing prospects of all different generational cohorts


Target Audience:
This presentation should have content for all fundraisers regardless of experience level.

About the Presenter:

Brian M. Sagrestano, JD, CFRE is a thought leader and sought after speaker on planned giving. Through his work as President and CEO of Gift Planning Development and as a partner at Constellation Advancement, he has helped hundreds of non-profits build new gift planning programs as well as dramatically improve the performance of existing efforts. 



Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: January 28, 2015
On-Demand Release Date: January 29, 2015
PurchasePurchase Integrating Planned Giving into Your Campaign/Major Gifts Program
Collapse Making Each Rung Count: How to Build a Donor Ladder that Goes from Annual Gift to Ultimate Gift
In an increasingly competitive fundraising world, how do you find, cultivate and grow donors to advance your mission? In this session we will define and delineate the best way to construct each rung so that you may build a successful and holistic fund development program - one that moves the needle for your institution and your donors; producing ultimate gifts and increasing life-time value. This session is set at the beginner/intermediate experience level and is aimed at small to medium-sized shops.

Speakers: Michael Delzotti, CFRE and Christopher Kasavich, MBA, CFRE
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: February 18, 2015
On-Demand Release Date: February 19, 2015
PurchasePurchase Making Each Rung Count: How to Build a Donor Ladder that Goes from Annual Gift to Ultimate Gift
Collapse Is Your Organization Sustainable?
Going out of business is mostly a slow thing. You don't notice. But suddenly you wake up one morning and …oops. So that's what this new webinar tries to help you do. It's time to notice! Too many nonprofits seem too fragile. Maybe that's okay. Maybe some of these organizations aren't sustainable and don’t matter enough to be sustainable. On the other hand…If you think your organization should continue to serve, then let's talk about sustainability.

What are the most critical components of sustainability? Definitely not just money, but yes, money. Certainly people and systems and processes. Asking cage-rattling questions regularly and engaging in meaningful conversations. Following research and applying it. And more. So let's talk about what it means to be sustainable, figure out how to increase sustainability, and avoid waking up one morning with an oops.

Learning Objectives:
  1. Defining the concept of sustainability and identifying the key components
  2. Using cage-rattling questions and conversation to plan for any future that could come along
  3. Selecting the people who lead the quest for sustainability
  4. Developing the personal and professional competencies to pursue sustainability
  5. Following and applying research - the organizational development part
  6. Following and applying research - the money part

About the Presenter: Simone Joyaux, ACFRE

Described as "one of the most thoughtful, inspirational, and provocative leaders in the philanthropic sector," Simone consults in fundraising, strategic planning, and governance. She works with all types and sizes of nonprofits, speaks at conferences worldwide, and teaches in the graduate program for philanthropy at Saint Mary's University, MN. Simone has written three books and contributed to several others. She blogs weekly as Simone Uncensored and writes a monthly e-news. As a volunteer, Simone regularly serves on boards and has founded two organizations. Currently she chairs the Advisory Board of the Centre for Sustainable Philanthropy at Plymouth University in the U.K., and the Board of Planned Parenthood of Southern New England.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: March 04, 2015
On-Demand Release Date: March 05, 2015
PurchasePurchase Is Your Organization Sustainable?
Collapse Donor Retention: Current Rates Are Plummeting! What Can Every Fundraiser Do to Reverse the Trend?
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. We will focus on what can be done about retaining donors based on the principles of Dr. Adrian Sargeant, the world renowned authority on building donor retention and donor loyalty. Dr. Sargeant's principles are based upon years of research conducted in the sector and can be used by any organization whether you are a one person shop or a large department. We will show examples of his principles in action via various technology tools. The results can be astounding when put into daily use. As Adrian states "even a small change in retention of 10% can double the lifetime value of your current donors!"

Learning Objectives
Participants will:
  • Be familiar with donor retention tools and donor loyalty techniques
  • Be familiar with current research on these tools and techniques in the nonprofit sector
  • Learn how exciting and fruitful the use of these principals, based on the extensive research of Dr. Adrian Sargeant can be to fundraising results.

About the Presenter: Jay Love

Jay B. Love currently serves as the CEO and Co-Founder of Bloomerang. Bloomerang serves the non-profit sector only with cutting edge technology tools for fundraising and communications. Prior to Bloomerang, he was the CEO and Co-Founder of eTapestry for 10 years.  eTapestry was the leading SaaS technology company serving the charity sector. Jay orchestrated the sale of eTapestry to Blackbaud in 2007 after growing the company to more than 10,000 non-profit clients and charting seven years of record growth. Before starting eTapestry, Jay served 14 years as President and CEO of Master Software Corporation.  MSC provided a widely used family of database products for the non-profit sector called Fund-Master. Jay has also been a business consultant for numerous high tech firms throughout the U.S. He is a graduate of Butler University with a B.S. in Business Administration. He currently serves on the boards of numerous
non-profits and one private tech company. He and his wife Christie served as Co-Chairs for the Indianapolis YMCA 2011 Capital Campaign and are the proud parents of three children as well as five grandchildren. He was a founding Chairman of NPower Indiana, Founding Member of TechPoint Foundation and Founding Member of the AFP Business Member Council. He is a past member of the AFP Business Member Council. He is a past member of the AFP National Board, but currently serves as Chairman of the AFP Ethics Committee. He is a current Board Member for The Lilly School of
Philanthropy at IU, Gleaners Food Bank,  and TechPoint Foundation for Youth. Over the years he has given more than 2,000 speeches around the world for the charity sector and is often the voice of new technology for fundraisers.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: March 17, 2015
On-Demand Release Date: March 18, 2015
PurchasePurchase Donor Retention: Current Rates Are Plummeting! What Can Every Fundraiser Do to Reverse the Trend?
Collapse Fundraising on a Shoestring (Fundraising for Those with No Time to Fundraise)
So you have to raise money because you have not staff to raise the money and you have no staff because there isn't enough money. It is actually possible to break out of this cycle! In this session, designed for small shops, you will learn how to decide which of the many fundraising activities will work for your organization, get examples of activities that don't usually work in small shops and why, and strategies for how to get volunteers involved in fundraising even when they think they don't like fundraising.  

We will touch on:
  • The role of technology and what it can and can't do
  • Mobilizing volunteers even if they think they don't want to fundraise
  • Online giving and other social platforms - are they the magic bullet?
  • Planned giving for normal people
  • Why you should run screaming from events
Learning Objectives:
At the conclusion of this session, participants will:
  • Understand how to evaluate proposed development strategies for efficiency and effectiveness based on their available human and capital resources.
  • Identify opportunities to automate fundraising activities, either fully or partially, to better invest available time in high touch activities.
  • Understand how to develop consistent processes so that volunteers and other people can support fundraising activities with little effort.
About the Presenters: Alice Ferris, ACFRE and James Anderson, CFRE
Alice L. Ferris, MBA, CFRE, ACFRE and James Anderson, CFRE are partners in GoalBusters, which specializes in outsourced development for small nonprofits; 
integrated fundraising, marketing and strategic planning; and customized education and 
training programs with clients in many sectors, including public and community 
broadcasting, education, arts and culture, social service, healthcare, and
Native American causes.

Jim Anderson has more than 25 years of sales and sales training experience and 
migrated into the nonprofit arena in 2005. Jim specializes in corporate sponsorships, 
donor motivations and the psychology of giving, marketing and social media campaigns, 
communications, media production and event hosting. In 2010, Jim was selected as the 
Association of Fundraising Professionals Northern Arizona Fundraising Professional of 
the Year and he is the 2013-2014 President of the AFP Northern Arizona chapter. He 
received his Certified Fundraising Executive (CFRE) credential in 2013.

Alice Ferris has over twenty years of professional fundraising experience, and 
specializes in strategic and development planning, board development, annual giving, 
nonprofit operations and public broadcasting hosting. Alice has served on a multitude of 
nonprofit boards over the last 15 years, including 8 years on the AFP International 
Board. In addition, she is one of 102 in the world to earn the Advanced Certified 
Fundraising Executive (ACFRE) credential and currently chairs the ACFRE 
Credentialing Board. She also maintains her CFRE credential, which she received in 
1999. She is a two-time honoree as AFP-Northern Arizona Fundraising Professional of 
the Year. Alice and Jim are both AFP Master Teachers and have presented throughout 
North America.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: April 14, 2015
On-Demand Release Date: April 15, 2015
PurchasePurchase Fundraising on a Shoestring (Fundraising for Those with No Time to Fundraise)
Collapse Find High Capacity Prospects Hiding in Plain Sight
Do you believe you have donors in your file with the capacity to do major gifts who aren't? Most organizations have high capacity donors hiding in plain sight. A whopping 40% of donors in a recent study admit to having greater capacity than they are giving. But how do you connect the dots? What data do you have to inform you? Chances are you have valuable observational data about your donors not being mined. Today's technology allows us to collect and analyze a plethora of data about our donors. How can you leverage it efficiently to find your prospects, deepen your relationship with them and upgrade their giving? Whether you're a one person shop or large organization, you'll walk away with insights to uncover your hidden gems and grow them into major gifts. As a special bonus participants will receive a free guide of "25 tools and tips to find prospects." 

Learning Objectives
At the conclusion of this session, participants will learn: 
  • The 3 core types of data for prospecting (giving, marketplace and observational) 
  • The low hanging fruit of basic prospecting strategies and approaches for small shops 
  • How digital tools like video can dramatically enhance prospecting 
  • The myth of the giving pyramid and critical insights into midlevel donors 

Target Audience:
This presentation will be tailored to reach all audiences with low cost, low tech tips for small shops and sophisticated technology tips for larger organizations that are more advanced. 

About the Presenter: 

Rachel Muir, CFRE is a fundraising consultant, speaker and trainer transforming nonprofit professionals and organizations into successful, confident fundraisers. When she was just 26 years old, Rachel Muir launched Girlstart, a non-profit organization to empower girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. Several years later she had raised over 10 million dollars and was featured on Oprah, CNN, and the Today show.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: April 29, 2015
On-Demand Release Date: April 30, 2015
PurchasePurchase Find High Capacity Prospects Hiding in Plain Sight
Collapse Seven Secrets of Successful Solicitations
If you want a gift, you have to ask for it! That's easier said than done: people consistently rate asking for money at the top of the list of things they fear most. Whether you're an experienced solicitor looking for some new strategies, or new to the game and seeking help, this session will explore the art of asking for a gift. This session explores real, boots-on-the-ground situation and models what should come out of your mouth for a successful ask. As the great Wayne Gretsky said "You miss 100% of shots on goal
you never take." Come learn how to take some new shots!

Learning Objectives
At the conclusion of this session, participants will:
  • Learn different strategies to use in varied solicitation situations 
  • Hear multiple ways to ask for gifts, and understand how to leverage the prospect's trigger points
  • Understand how to effectively deal with a 'no' and help turn it into a 'maybe' or even a 'yes'

About the Presenter: Anne Melvin, J.D.
Anne Melvin has worked as both a volunteer and a professional in the field of development for the past two decades. In recent years, Anne specialized in planned giving, negotiating and closing gifts for various schools at Harvard. As Deputy Director of Gift Planning at Harvard College, she directed the marketing portion of Harvard's gift planning efforts for 12 years, revamping their approach to marketing and tripling its lead generation, as well as working with prospects and soliciting and closing gifts. 

Anne is a member of the Planned Giving Group of New England and the Partnership for Philanthropic Planning. She speaks around the country to professional development organizations, specializing in marketing, donor motivation, gift planning, cultivating the donor, fundraiser training and gift solicitation and negotiation. She oversees and leads all the internal fundraiser training programs at Harvard's central fundraising office. She is a member of the Partners in Philanthropic Planning Leadership Institute. Anne Volunteers her time fundraising for her undergraduate institution, serving on the board of the Wellesley Education Foundation, and consulting on fundraising for a number of non-profits. She also trains fundraisers professionally across the nation. Prior to joining Harvard, Anne practiced real estate law in the Boston area. She is a cum laude graduate of Williams College and holds a J.D. from the Boston University School of Law.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: May 07, 2015
On-Demand Release Date: May 08, 2015
PurchasePurchase Seven Secrets of Successful Solicitations
Collapse Engaging Your Board in Fundraising for the Small Shop
In the small shop, fundraising can be a big job. Having a Board that is involved in raising money can make a huge impact and help you raise hundreds of thousands more than you can do alone. Unfortunately, many nonprofit organizations struggle with Boards that are well-meaning but reluctant and inexperienced in fundraising. In this training, we'll uncover the reasons why Board members won't help with fundraising and how to overcome them. You'll learn how to match up the right fundraising activities with the right Board members, and how to give them the tools, skills, and knowledge they need to succeed. You'll get tips for holding them accountable and for providing them the support they need so they can help you raise big money.

Learning Objectives:
At the conclusion of this session, participants will:
  • Know the tools, skills, and knowledge Board members need to be successful, and how to provide them.
  • Identify the 4 steps elements of engaging Board members in fundraising, and how to work with them regularly.
  • Have a clear idea of what to do next to move their Board in the right direction.

About the Presenter: Sandy Rees, CFRE
 

Sandy Rees, founder of GetFullyFunded, helps nonprofit leaders raise the money of their dreams. She's shown dozens of Founders and Executive Directors how to add 6 and 7 figures to their bottom line and how to turn their Board into a fundraising machine. Sandy is an accomplished author and has written several books, including "Get Fully Funded: How to Raise the Money of Your Dreams," "6 Figure Fundraising"and "Simple Success Fundraising Plan." She writes the blog "Get Fully Funded" and her articles appear in a variety of magazines, ezines and blog sites. Sandy is an accomplished presenter and an AFP master trainer. She has led hundreds of fundraising seminars for the Association of Fundraising Professionals, and many local, regional, national and international conferences. Sandy lives with her family on a small farm in Loudon, Tennessee with 3 horses, 3 cats, and two dogs.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: May 20, 2015
On-Demand Release Date: May 21, 2015
PurchasePurchase Engaging Your Board in Fundraising for the Small Shop
Collapse Making Friends with Financial Statements: Accounting and Budgeting Concepts for Fundraisers
Do financial statements and budgets scare you? Does the relationship between an income statement and a balance sheet elude you? Do you wonder where overhead comes from? How is it that you can deposit a grant check in the bank but not report the revenue at the same time? Have you been too afraid to speak up and ask your accounting department or boss? You’re not alone, and you don't have to be afraid anymore. Learn what those confusing concepts like depreciation, deferred revenue, and accrued expenses really mean. Be in a better position to understand the true financial health of your nonprofit organization and why your development reports don't always match up with those from your accounting department. Learn how to develop your own budgets for grants and events.

Learning Objectives
At the conclusion of this session, participants will:
  • Be able to define basic accounting concepts, including depreciation, deferred revenue, and accrued expenses.
  • Be able to reconcile development reports with statements of activities.
  • Be able to develop a revenue and expense budget for a program or special event.
  • Be able to explain accrual accounting.

About the Presenter: Stephanie Cory, CFRE

Based in Wilmington, Delaware, Stephanie Cory has dedicated her career to the nonprofit sector since 2003. She has served as an executive director for a health advocacy organization as well as held development and program management roles for nonprofit organizations serving seniors and people with disabilities. She has also consulted for a variety of educational organizations. She currently serves as director of philanthropy for Kendal~Crosslands Communities, a retirement community in Kennett Square, Pennsylvania. Stephanie also offers nonprofit consulting services through the Delaware Alliance for Nonprofit Advancement (DANA). She is registered as fundraising counsel with the Pennsylvania Bureau of Charitable Organizations.

Stephanie has been a Certified Fundraising Executive (CFRE) since 2008 and received her designation as a Chartered Advisor in Philanthropy (CAP®) from the American College in 2007. A graduate of the Association of Fundraising Professional's Faculty Training Academy, she has been an AFP Master Trainer since 2010. Stephanie is a Certified Governance Trainer through BoardSource and a licensed consultant through the Standards for Excellence® Institute. She earned a bachelor's degree in accounting and master's degree in gerontology from the University of Southern California. 

Stephanie is a frequent speaker on a variety of fundraising and nonprofit topics. Her own service as a board member includes officer roles for the local chapter of a professional association, district representative on an international board of directors, board member for a grassroots community redevelopment organization with no paid staff, and president of her local Junior League.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: June 03, 2015
On-Demand Release Date: June 04, 2015
PurchasePurchase Making Friends with Financial Statements: Accounting and Budgeting Concepts for Fundraisers
Collapse Why and How to Use Social Media to Show Gratitude to Donors
Did you know that 53% of donors lapse because of poor donor communication? Though social media usage has become pervasive among nonprofits, it is still used primarily for promotion. Those organizations who are utilizing networks like Facebook, Twitter and Instagram to show authentic and personalized appreciation to supporters are reaping the benefits of increased engagement and donor loyalty.

This session will help you discover how to maximize your nonprofit's social media accounts through thankfulness, instead of promotion. We will examine real-life examples of effective social media usage from organizations large and small, as well as the latest research into what works and what doesn't.

Learning Objectives
At the conclusion of this session, participants will: 
  • Discover time-honored gift acknowledgement techniques that translate perfectly to social media
  • Learn how to formulate a relevant social content strategy for your organization
  • Understand data-driven best practices in timing, format and style of social posts across all networks

About the Presenter: Steven Shattuck

Steven Shattuck is VP of Marketing at Bloomerang, which helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world.

As a HubSpot Certified inbound marketer, he is a contributor to NTEN, Nonprofit Hub, Ragan, Social Media Today, Search Engine Journal, The Build Network, Technorati, Content Marketing Institute, Conductor and Business2Community.

Steven serves in a marketing/communications role on several nonprofit committees, is a frequent speaker at nonprofit conferences, and is a highly sought-after webinar presenter. He is routinely interviewed by media outlets for his expertise in digital marketing.

Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. He resides in Indianapolis with his wife and three-year-old son.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: June 18, 2015
On-Demand Release Date: June 19, 2015
PurchasePurchase Why and How to Use Social Media to Show Gratitude to Donors
Collapse TBD
Speaker: Tania Little, CFRE

Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: July 15, 2015
On-Demand Release Date: July 16, 2015
PurchasePurchase TBD
Collapse What You Need to Know About Planned Giving When Planned Giving Is Not All That You Do
Planned Giving can be pretty daunting if it is not your primary development responsibility - Estates, Trusts, CRAT's, CRUT's, NIMCRUT's with a flip provision… 

During this webinar we will look at the most common planned gift types, discuss their properties and look at the donor characteristics associated with each gift. In addition to coming away with the tools to identify the gift planning technique that meets your donors' needs, you will also learn the best way to market these gifts.

Whether you run a one-person shop with Planned Giving responsibilities or you're a Major Gift Officer looking for a blended gift, this session will help you understand the essential elements of Planned Giving that you need for your job. 

About the Presenter: Timothy D. Logan, FAHP, ACFRE

Timothy D. Logan has worked in both the for-profit and nonprofit sectors and has more than 33 years' experience in fund raising, nonprofit management and direct response marketing. In addition to holding AFP's prestigious ACFRE credential, he holds a Masters of Nonprofit Management (MNO) from Case Western Reserve University, Cleveland, OH.

Tim’s background in the nonprofit sector includes 17 years' experience at the local and national levels. Tim has been a local Executive Director for the Muscular Dystrophy Association, in Harrisburg, PA and for the Leukemia Society of America in Cleveland, OH. Nationally, he was a fund raising consultant for American Diabetes Association and the American Heart Association. He has served as Director of Development Services with the Epilepsy Foundation, was Director of Individual Giving at USO World
Headquarters, and most recently served as the Senior Director of Development for the National Osteoporosis Foundation.

Tim has also spent 16 years as a direct response fund raising consultant. In addition to managing multi-million dollar direct response programs, he has been a leader in developing innovative multichannel direct response programs targeted to major and planned giving donors. Tim's most recent work is using enhanced data in grateful patient nondonor programs and using the phone to screen major donor prospects. His 20 years of Planned Giving experience includes working with advisors, developing donor relationships, and designing effective planned giving marketing and communication strategies. He is a past board member of AFP, Greater DC chapter, a member of the AFP national ACFRE Marketing Committee and a past member of the AFP national Professional Education committee. An AFP certified Master Instructor, he is a seasoned lecturer and author on fundraising and nonprofit management.

Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: August 12, 2015
On-Demand Release Date: August 13, 2015
PurchasePurchase What You Need to Know About Planned Giving When Planned Giving Is Not All That You Do
Collapse TBD

Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: August 25, 2015
On-Demand Release Date: August 26, 2015
PurchasePurchase TBD
Collapse In It for the Long Haul: How Donor Retention and Major Gifts Can Transform Your Nonprofit
Speaker: John Greenhoe, CFRE

Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: September 16, 2015
On-Demand Release Date: September 17, 2015
PurchasePurchase In It for the Long Haul: How Donor Retention and Major Gifts Can Transform Your Nonprofit
Collapse Creative and Compelling Fundraising Messages for Digital Solicitations
The growth of digital solicitations and online giving has outpaced growth in print and direct mail solicitations. Today's digital messages must also differ from the fundraising messages communicated offline. How do you create memorable digital solicitations and messages that inspire action rather than the delete button? This session will help you understand the best ways to craft digital solicitations and how to create messages that inspire your audience to act.

Learning Objectives
At the conclusion of this session, participants will:
  • Understand the emotional connection that messages can have with donors
  • Know how to build messaging that inspires action and participation among donors and the general public
  • The various components to messaging that will resonate with an audience - especially complex and challenging organizations that need to inspire quickly in a digital environment

Speaker: Derrick Feldmann

Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: September 29, 2015
On-Demand Release Date: September 30, 2015
PurchasePurchase Creative and Compelling Fundraising Messages for Digital Solicitations
Collapse Social Media and Ethics in Fundraising
You finally got your organization to start using social media on a regular basis. However, this openness of sharing online may have given you too much information and now puts you and your nonprofit in an ethical conundrum. What do you do? Through this interactive session, learn how simple tools like the AFP Code of Ethics and simple social media guidelines can help you steer clear of ethical situations on social media before they happen.

Learning Objectives
At the conclusion of this session, participants will:
  • Audience will learn how to apply the AFP Code of Ethics to ethical scenarios.
  • Audience will learn how social media policies can guide them through sticky ethical situations.
  • Audience will learn about the AFP Social Media Guidelines created for members to use at their own agencies.
  • Audience will learn about online resources for ethical conundrums involving social media.

About the Presenters:
Dave Tinker, CFRE, is the Vice President of Advancement at ACHIEVA. He is an adjunct professor of Informatics at Muskingum University's Master of Information Strategy, Systems and Technology program. An AFP Master Trainer, he has spoken internationally on technology and fundraising. He is a past president of AFP WPA and received the AFP Western PA Chapter’s Outstanding Fundraising Executive Award in 2013.

Lisa M. Chmiola, CFRE is the Director of Major Gifts and Planned Giving at St. Agnes Academy in Houston, Texas. She has presented several times locally, nationally and internationally on social media and was responsible for the AFP Houston chapter's social media site development. She is a certified AFP Master Trainer and an official member of the AFPeeps, a flock of volunteers dedicated to spreading the word about AFP and the International Conference on a variety of social media outlets.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: October 14, 2015
On-Demand Release Date: October 15, 2015
PurchasePurchase Social Media and Ethics in Fundraising
Collapse TBD

Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: October 28, 2015
On-Demand Release Date: October 29, 2015
PurchasePurchase TBD
Collapse How to Elevate Your Small Shop Fundraising Plan
Speaker: Ligia Peña

Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: November 18, 2015
On-Demand Release Date: November 19, 2015
PurchasePurchase How to Elevate Your Small Shop Fundraising Plan
Collapse Major Gifts
Speaker: Jill Pranger, ACFRE

Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: December 10, 2015
On-Demand Release Date: December 11, 2015
PurchasePurchase Major Gifts

AFP Webinar
On-Demand Collection

Since its inception, AFP's Audioconference Series has provided a rare opportunity to learn from and interact with the experts in fundraising. We are pleased to offer the AFP On-Demand Webinar Collection, an archive of select sessions that make up a valuable contribution to the body of knowledge in fundraising. In order to preserve important presentations, AFP has created this program collection that will make these sessions available wherever you are – online and on demand.

The recorded sessions, complete with handouts, include such topics as annual fund campaigns, major gift fundraising, stewardship, board development, donor demographics and communication – just to name a few.
  • You can access the download from your computer or order the CD package
  • Earn continuing education points toward CFRE certification/recertification
  • Sessions on the topics you want, when you want them!

AFP Webinar On-Demand Collection

Purchase a recording of a past webinars from our extensive library of archives.

AFP Refund Policy for Education Programs

A refund charge of twenty percent of the registration fee will be assessed for any AFP education session that is canceled as we are incurring registration and cancellation charges for each.

A registration fee for a Webinar session may be transferred to another session or archive product one time with no penalty within the same calendar year. Archive products include download and handouts for any past program (or future program that will occur in the same calendar year.)

There is no refund for the bundled priced programs. You may transfer a program one time to another program, download or CD. Any program, download or CD purchased individually is priced at the $159/ member rate and $295/nonmember rate.