AFP Webinar Center

We bring the experts to you!

Train your whole office with no travel expense or time away from the office. All you need is either a computer with Internet access to join in on the Webconference or a speakerphone to participate as an Audioconference via a toll-free number. You can watch the presentation, submit questions and participate in audience polls. Participate alone or with colleagues. The login information is sent out several days prior to the event. Testing of your computer connection prior to the event is suggested and instructions will be provided with the login information. If you’re using Internet Explorer, please note you will need to have version 11 or newer in order to view the webinars. Free technical support is available.



All of the AFP webinars listed are eligible for continuing education points on your CFRE application.


BUNDLE & $AVE with AFP Member Bundles!


Click Here to BUNDLE & $AVE Now!

AFP 2017 Webinars

2017 Webinars now open for registration! You told us you felt the webinars were too pricey and didn’t fit easily within a lunchtime education session and we listened. Please note new easily affordable pricing and hour-long format.

AFP Refund Policy for Educational Programs

Individual member price $79, individual non-member price $99 per session.  Chapters pay $149 for an individual webinar, non-member groups $179 for an individual webinar.  Bundles of 10 are available at a discounted rate as well as all 25 (which includes live webinar and download at no extra cost).  For more information click here:  https://afp.peachnewmedia.com/store/subscription/


Non-member groups please contact us for rates for all 26 webinars:  proadv@afpnet.org or (703) 519-8494. 


Marquee Webinars
Upcoming 2017 Webinars
Collapse 10 Secrets to Optimizing Your Online Donation Process for Maximum Dollars Raised and Retained

Donations made online is one of the fastest-growing gift channels. While it’s not yet a juggernaut, it is significant enough to pay attention to. And if your online gift processes aren’t operating according to best practices for user-experience and donor stewardship, you may be leaving a lot of money on the table.

In this webinar, we will examine 10 simple, research-backed fixes that any fundraiser can make to their online donation process. You’ll leave with the confidence that your donation pages and forms can convert any visitor into a donor – and retain that donor for years to come.

 

At the end of this session, participants will:

 

  • Understand how and why donors complete your donation forms
  • Uncover best practices for conversion rate optimization that maximizes the gift amount and frequency
  • Learn how to formulate a retention strategy for online donors through enhanced gift acknowledgement and stewardship

 

ABOUT THE PRESENTER: 

 

Steven Shattuck is Chief Engagement Officer at Bloomerang. In addition to leading the sales and marketing teams, he curates our blog, administers our weekly educational webinar series and hosts Bloomerang TV, a weekly video podcast that interviews fundraisers and consultants in the nonprofit sector.  Steven got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, the Archdiocese of Indianapolis, the Domestic Violence Network, the Adoption Support Center, the American Heart Association and CICOA. In 2015, he co-founded Launch Cause, a registered 501(c)(3) not-for-profit organization dedicated to helping emerging nonprofit organizations enhance the impact of their work through collaborative office space, shared services, educational programming and networking with other nonprofit professionals.

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: July 12, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> 10 Secrets to Optimizing Your Online Donation Process for Maximum Dollars Raised and Retained
Collapse Rock It!  How to Be a Great Manager and a Fundraiser at the Same Time

Does this sound like you? You have a team that needs your input support and leadership but you have ambitious fundraising goals you need to meet.  You're on the road and on the go and there doesn't seem to be enough time to focus on your team AND focus on your goals. You hate feeling like you have to make a choice between your staff or your individual goals. Well you don't have to anymore!

 

At the end of this session, participants will learn:

 

  •  Common Pitfalls stopping you from managing effectively and how to avoid them Strategies to help you manage your team effectively and keep your sanity
  •  How to structure your time so that the work gets done
  •  How to hit your goals while staying connected to your team

 

ABOUT THE PRESENTER:

 

Kishshana would tell you that she didn’t choose a career in development; it chose her! Kishshana launched Kishshana & Co. to help non-profits break out of their organizational and fundraising rut. Over the last 15 years, she has worked with local and national non-profit organizations in various development roles where she designed and implemented development infrastructures, created diversified fundraising programs, increased staff capacity and oh yes…raised money! To date, she has helped organizations raise over $45 million dollars. Kishshana is a Certified Fund Raising Executive (CFRE) and a BoardSource Certified Governance Trainer (CGT),  A passionate, charismatic and electrifying professional, Kishshana is committed to helping non-profit leaders come up with bright ideas that will propel their organizations’ mission.  

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: July 24, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Rock It!  How to Be a Great Manager and a Fundraiser at the Same Time
Collapse Metrics Matter:  How to Measure and Grow Major Gifts

Measuring, reporting and analyzing your major gift program is critical for success in raising major gifts. Join us to learn how to measure more than simply dollars raised. While dollars raised is one important factor, it’s certainly not the only one to consider. Do you know your major gift donor retention rate? What about your ask to thank ratio? Do you know how satisfied your donors are with your programs? Do donors trust  your leaders? Join us to learn what and how to measure, as well as set how to set appropriate long and short term goals for your major gift program.

 

At the end of this session participants will know how to:

 

  • Identify long and short term metrics for your major gift program
  • Set appropriate long and short term goals
  • Develop dashboards for reporting to board members

 

ABOUT THE PRESENTER:

 

Amy Eisenstein, ACFRE is an author, speaker, trainer and consultant. Her published books include: Major Gift Fundraising for Small Shops, Raising More with Less, and 50 A$ks in 50 Weeks. She is a frequent speaker at national and local conferences as well as at staff and board retreats on a variety of topics. She became an AFP certified Master Trainer in 2009. Amy recently completed her service as the president of the board of the Association of Fundraising Professionals – New Jersey Chapter. She became a Certified Fundraising Executive (CFRE) in 2004 and received her advanced certification, ACFRE, in 2013. Check out her blog and video posts at www.amyeisenstein.com for free fundraising tips and best practices.

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: August 01, 2017
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Metrics Matter:  How to Measure and Grow Major Gifts
Collapse Mission Possible:  Get in the Door & Get What You Came For

From getting the visit to getting the gift, this step-by-step talk will outline what you need to do to make effective use of your time on donor visits, and eventually get the gift you came for. Learn proven strategies, guiding principles, and tips to help you help your organization. These principles are pulled from the latest research in social psychology and human dynamics. The strategies and tips I cover are road-tested and pulled from 'what works' in hundreds of real-life prospect visits. This session will give you the language and the confidence so you too can 'have them at hello.'

 

Learning Objectives:

  • Understand how you set up a donor visit for success
  • Learn principles for effective cultivation that drives toward an ask
  • Understand the social science principles that help make it more likely your prospect will want to say yes to a gift.  

 

ABOUT THE PRESENTER:

 

 

Anne Melvin, J.D.,  is currently the Director of Training and Education, developing and implementing all training programs at Harvard’s central fundraising office. She has worked as both a volunteer and a professional in the field of development for the past two decades, and specialized in gift planning for many years. She directed the planned giving marketing program for the Faculty of Arts and Science at Harvard, tripling its lead generation and revamping the marketing approach. She trains non-profit development staff nationwide through her private practice, ATM Consulting.  Prior to joining Harvard, Anne practiced real estate law in the Boston area. She is a cum laude graduate of Williams College and holds a J.D. from the Boston University School of Law. 

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: August 16, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Mission Possible:  Get in the Door & Get What You Came For
Collapse You Can Do It:  Research at Your Fingertips

Hear from Prospect Researchers on the steps you can take to access information before your lead even makes it to the researcher on your team.

 

At the end of this session participants will be able to:

  •         Name 2-3 key areas of research available to fundraisers
  •         Define data modeling data points that are key to prospect research
  •         Identify the additional value-add that a researcher can then add to build off of the initial work done.

 

ABOUT THE PRESENTER:

 

Annabel Ocubillo is a Senior Researcher at the University of California, San Diego. She joined the University’s Prospect Research team as a Research Analyst in 2012, where she was first introduced to the field as a Student Assistant in 2009. Previously, she worked as a Research Assistant at the University of California, Los Angeles. She is a former Board Member of the California Advancement Researchers Association, the state chapter for the Association of Professional Researchers for Advancement (APRA). Her previous conference presentations include: “Implementing Proactive Research in Your Shop” at the CARA Conference (2013) and “Becoming a Confident Prospect Researcher” at the APRA Prospect Development Conference (2013). Annabel earned her BA and MA in History from the University of California, San Diego. 

 

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download, Webinar (Group)
Original Program Date: August 23, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> You Can Do It:  Research at Your Fingertips
Collapse What Does Your Employer Want?  Aligning the Boss

The hot topic for the last few years has been a "culture of philanthropy"and how organizations must have a culture of philanthropy to be sustainable but most don't have it.  Rather than reaching for the stars, how about we start with expectations.  CEOs, Executive Directors, Boards of Directors, all have ideas of what the Development Department and/or fundraiser is supposed to be doing.  Do you know what they want?  Is it even realistic?  Does change need to happen?  Join us for a look at what some top leaders had to say and learn how it impacts you, your career and your organization.  The session will end with a discussion on how to educate employers on the role fundraising should play in their organization, how to manage expectations, and how to communicate to employers what it is that fundraisers need to carry out their jobs effectively. 

At the end of the session participants will:

  • Understand what nonprofit leaders and decision-makers think about the fundraising profession and the role of development departments in their organizations.
  • Learning the key skills and attributes decision-makers are looking for when making hiring decisions and what they want fundraisers to accomplish once they are hired.
  • Discovering what nonprofit CEOs think about fundraiser turnover and what they are doing to address it in their organizations.
  • Learning how to educate nonprofit employers so that their expectations align with the realities of the fundraising profession.
  • Learning how to market fundraising within the organization

 

ABOUT THE PRESENTER:

 

Nancy Racette, founding partner and Chief Operating Officer of Development Resources, inc.(DRi), is an accomplished fundraiser and consultant who has successfully partnered with a wide variety of non-profit organizations throughout her career.  Her extensive knowledge of non-profit management, fundraising and communications, coupled with her experience working in several esteemed organizations has prepared her to guide other non-profits in developing and implementing fundraising strategies, and in executive-level recruitment.  For over ten years, Nancy has provided strategic development counsel to more than 350 organizations including AARP, American Jewish World Service, Brookings Institution, Cleveland Clinic, Duke Ellington School of the Arts, Habitat for Humanity International, Ocean Conservancy, Reading is Fundamental and WETA. She currently leads DRI's Executive Search practice where she has successfully placed 150 professionals in executive-level positions. While specializing in fundraising-specific and CEO/Executive Director level positions, DRI has also successfully placed candidates in communications, finance, public policy and operations positions.

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: September 05, 2017
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> What Does Your Employer Want?  Aligning the Boss
Collapse Storyliving:  Creating Transformational Donor Engagement Experiences to Inspire Major Gifts

Traditional storytelling often puts the donor in the role of the passive listener.  Storyliving invites the donor to roll up their sleeves and jump into the story, engaging in your work in a manner that leaves the donor inspired and passionate about giving.

 

At the end of this session participants will:  

  • Get an overview of the 7 most common donor personas
  • Learn from 3 major donor case studies illuminating donor persona cultivation tracks
  • Receive tools to identify donor persona preferences to accelerate your development cycle
  • Receive sample discovery questions to use in your major donor cultivation process
  • Get inspired and be grateful to be a fundraising professional! 

 

ABOUT THE PRESENTER:  

 

 

Tammy Zonker, recently named one of America's Top 25 Fundraising Experts, is an envelope-pushing fundraising practitioner, an inspiring international speaker, and a powerful trainer in the discipline of transformational fundraising. In the past decade she has coached, trained and led nonprofit teams to raise more than $400M including a single gift of $27.1M. She moved to Detroit in 2008 motivated to fundraise in the most challenging economy in the U.S. and has turned those experiences into strategies, tools and processes for creating transformational fundraising results in any economy. When she's not speaking at conferences or fundraising, she's leading webinars, e-courses, private workshops and retreats through her company: Fundraising Transformed or hosting an episode of ZTV on Vimeo. 

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: September 18, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Storyliving:  Creating Transformational Donor Engagement Experiences to Inspire Major Gifts
Collapse Four Steps to Successful Endowment Building

This presentation is designed for board and staff members new to endowment building and those interested in reviving and adding to existing endowment funds. In four clear steps, you will have the skills and tools to launch an endowment program or reengage the board and volunteers in building significant permanent assets for your organization's long-term sustainability and growth.

 

At the end of this session, participants will:  

 

  • Understand how endowment funds work and how they can (and cannot) support the organization, both now and in the future.
  • Create board commitment for the endowment and develop needed policies and practices.
  • Design the case for endowment support and endowment “products.â€
  • Identify, cultivate, and invite prospective donors and other constituencies.

 

 

ABOUT THE PRESENTER:

 

Diana Newman is the Executive Vice President of Benefactor Group. She has more than 25 years of nonprofit and philanthropic experience, including distinguished service as Vice President for Development for the Columbus Foundation and as the first Executive Director of the Ohio Historical Foundation.  Diana is the author of Nonprofit Essentials: Endowment Building, published by John Wiley & Sons in 2005, and Opening Doors: Pathways to Diverse Donors, published by Jossey-Bass in 2002 and the winner of the 2003 AFP/Skystone Ryan Prize for Research. Diana is the co-founder of the original Leave A Legacy program in Columbus, a community-wide collaboration to encourage people from all walks of life to leave gifts to the charities of their choice. Leave A Legacy is now a national program sponsored by the Partnership for Philanthropic Planning in more than 100 communities in the U.S and Canada.

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: September 27, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Four Steps to Successful Endowment Building
Collapse Strategic Planning for Maximum Fundraising Success
Strategic Planning

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: October 04, 2017
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Strategic Planning for Maximum Fundraising Success
Collapse The Capital Campaign:  How to Prepare for the 59th Minute in Your Busiest Hour

Is there anything more exciting than the launch of a capital campaign? Board members, volunteers and major gifts fundraisers can’t wait for that all-consuming and exhilarating announcement of the new project that will allow the organisation to launch from the starting gate. But wait! There are many steps and a lot of time to get ready to make sure you cross that finish line successfully! Join Vivian as she shares with you the key elements of preparing for your next capital campaign.

 

At the end of this session participants will:

 

1.  Know how the standard feasibility study is evolving to become a true planning tool.

2.  Understand Go/No Go:  the benchmarks to use in determining your readiness for a campaign.

3.  Know how to find the human resources and skill sets required for a campaign.

 

ABOUT THE PRESENTER:  

 

Vivian Smith, CFRE, is known for her commitment to philanthropy and her passion for the fundraising profession. Over the course of an extensive career, her dedication has meant a winning track record in support of a wide range of charitable causes including education, youth, sports, social services, health care and arts and culture.

Vivian’s commitment to providing highly effective and ethical services to the sector along with her flexibility, insight and more than 25 years of experience has led her to become one of the most respected and sought-after advisors to the charitable sector in western Canada. Recently, after 17 years in business as a fundraising consultant, she took on the role of Executive Director for the Langley Memorial Hospital Foundation where she is presently busy preparing for its largest capital campaign ever.

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: October 17, 2017
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> The Capital Campaign:  How to Prepare for the 59th Minute in Your Busiest Hour
Collapse Re-Energize and Re-Event Your Fundraising Career

According to Gallup, the average workweek is now 47 hours. We as fundraisers put in way longer hours in our career! That’s a lot of time to spend in a stalled career or tedious job. We’ll talk tips for keeping your skills fresh; ways to maintain that ‘first day on the job’ enthusiasm; how to lead up so that everyone on the staff wins; and which fundraising skills translate to other fields and other job opportunities.

 

At the end of this session, participants will learn:

 

  • Techniques to reinvigorate your current job
  • Tips to take your job to the next fundraising level
  • Strategies for transitioning to a new sector utilizing all your fundraising expertise 

 

ABOUT THE PRESENTER:  

 

 

LAURA FREDRICKS is the Billion Dollar Ask Maker, and Founder & CEO of THE ASK©. She  trains people,  nonprofits and businesses how to “How to A$K© for Money – and More of It. Fredricks is the 1st to combine the most trusted professionals law and philanthropy and has helped hundreds of organizations worldwide raise unprecedented amounts through her unique approach to asking for money. She is author 5 books including: “THE ASK: How to ASK for your Nonprofit Cause, Creative Project and Business Venture” and the star of an upcoming entertainment show on nonprofits.   

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: November 06, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Re-Energize and Re-Event Your Fundraising Career
Collapse Secrets of Data Driven Nonprofits

This is not a session about buzzwords and fairy tale stories about "My, what big data you have."  No, this session is going to take you on a journey to understand why the nonprofit sector is not more data-driven, why it needs to be, and how do we get there together.  Join Steve MacLaughlin, nonprofit industry expert, for this informative and actionable session.  This session will also give you first-hand examples of nonprofit organizations that have become more data-driven.  What are the secrets of those data-driven nonprofits and what can you learn from their success? 

 

About the presenter:

 

 

Steve MacLaughlin is a Director of Analytics at Blackbaud and best-selling author of Data Driven Nonprofits.  MacLaughlin has been featured as a nonprofit fundraising expert in The New York Times, The Washington Post, USA Today, The Chronicle of Philanthropy and on National Public Radio.  MacLaughlin serves on the board of the Nonprofit Technology Network (NTEN) and is a frequent speaker at conferences and events.  Steve earned both his undergraduate degree and a Masters of Science degree in Interactive Media from Indiana University.  

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download, Webinar (Group)
Original Program Date: November 14, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Secrets of Data Driven Nonprofits
Collapse Why Today

In this session, we’ll drill into charitable data such as the Giving USA numbers and other recent research to better understand the trends effecting donors and fundraisers. And we’ll see how those trends will demand new tactics if fundraisers are to connect with donors in the future and secure funding to propel their organization’s mission. 

 

At the end of this session, participants will:  

  • Better understand the factors that shape giving: demographic, economic, and socio-political.
  • Learn how to adapt fundraising practices as donors’ behavior changes. 
  • Participate in the movement that is attempting to elevate charitable giving above 2.1% of GDP. 

 

 

ABOUT THE PRESENTER:

 

 

Laura MacDonald is president of Benefactor Group and a Certified Fundraising Executive (CFRE) with more than 25 years experience in nonprofit leadership, fundraising and philanthropy.  In 1999 she established a consulting firm to serve the needs of those who serve the common good:  nonprofit institutions, donors and civic leaders.  She is a frequent speaker at local, regional and national conferences.  She chairs the editorial review board for Giving USA:  The Annual Report on Philanthropy, the seminal publication reporting on the sources and uses of charitable giving in the United States.  She is a member of the Association for Fundraising Professionals and was named the Central Ohio Chapter's "Fundraising Professional of the Year" in 2007.  

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download, Webinar (Group)
Original Program Date: December 04, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Why Today

AFP Webinar
On-Demand Collection

Since its inception, AFP's Audioconference Series has provided a rare opportunity to learn from and interact with the experts in fundraising. We are pleased to offer the AFP On-Demand Webinar Collection, an archive of select sessions that make up a valuable contribution to the body of knowledge in fundraising. In order to preserve important presentations, AFP has created this program collection that will make these sessions available wherever you are – online and on demand.

The recorded sessions, complete with handouts, include such topics as annual fund campaigns, major gift fundraising, stewardship, board development, donor demographics and communication – just to name a few.
  • You can access the download from your computer or order the CD package
  • Earn continuing education points toward CFRE certification/recertification
  • Sessions on the topics you want, when you want them!

AFP Webinar On-Demand Collection

Purchase a recording of a past webinars from our extensive library of archives.

AFP Refund Policy for Education Programs

A refund charge of twenty percent of the registration fee will be assessed for any AFP education session that is canceled as we are incurring registration and cancellation charges for each.

A registration fee for a Webinar session may be transferred to another session or archive product one time with no penalty within the same calendar year. Archive products include download and handouts for any past program (or future program that will occur in the same calendar year.)

There is no refund for the bundled priced programs. You may transfer a program one time to another program, or download. Any program or download purchased individually is priced at the $79/ member rate and $99/nonmember rate.