AFP Webinar Center

We bring the experts to you!

Train your whole office with no travel expense or time away from the office. All you need is either a computer with Internet access to join in on the Webconference or a speakerphone to participate as an Audioconference via a toll-free number. You can watch the presentation, submit questions and participate in audience polls. Participate alone or with colleagues. The login information is sent out several days prior to the event. Testing of your computer connection prior to the event is suggested and instructions will be provided with the login information. Free technical support is available.

All of the AFP 2015 Webinars listed are eligible for continuing education points on your CFRE application for initial certification and/or recertification.

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Hold your Webinars at more than one location and receive a 25 percent discount for each additional site per Webinar. Offer is good for AFP chapters only and all sites must be within the sponsoring chapter's jurisdiction. Example: 1st site - regular price ($99 or $159); additional sites - 25 percent discount off regular price!

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AFP 2015 Webinars

Look ahead to a great year with AFP Webinars spanning a wide range of topics. Here is your opportunity to interact directly with a great lineup of fundraising experts.

AFP Refund Policy for Educational Programs

Member Price $159, Non-Member $295 per session. Discounts available for purchases of 10 events or more. See information above.
Upcoming Webinars
Collapse Fundraising on a Shoestring (Fundraising for Those with No Time to Fundraise)
So you have to raise money because you have not staff to raise the money and you have no staff because there isn't enough money. It is actually possible to break out of this cycle! In this session, designed for small shops, you will learn how to decide which of the many fundraising activities will work for your organization, get examples of activities that don't usually work in small shops and why, and strategies for how to get volunteers involved in fundraising even when they think they don't like fundraising.  

We will touch on:
  • The role of technology and what it can and can't do
  • Mobilizing volunteers even if they think they don't want to fundraise
  • Online giving and other social platforms - are they the magic bullet?
  • Planned giving for normal people
  • Why you should run screaming from events
Learning Objectives:
At the conclusion of this session, participants will:
  • Understand how to evaluate proposed development strategies for efficiency and effectiveness based on their available human and capital resources.
  • Identify opportunities to automate fundraising activities, either fully or partially, to better invest available time in high touch activities.
  • Understand how to develop consistent processes so that volunteers and other people can support fundraising activities with little effort.
About the Presenters: Alice Ferris, ACFRE and James Anderson, CFRE
Alice L. Ferris, MBA, CFRE, ACFRE and James Anderson, CFRE are partners in GoalBusters, which specializes in outsourced development for small nonprofits; 
integrated fundraising, marketing and strategic planning; and customized education and 
training programs with clients in many sectors, including public and community 
broadcasting, education, arts and culture, social service, healthcare, and
Native American causes.

Jim Anderson has more than 25 years of sales and sales training experience and 
migrated into the nonprofit arena in 2005. Jim specializes in corporate sponsorships, 
donor motivations and the psychology of giving, marketing and social media campaigns, 
communications, media production and event hosting. In 2010, Jim was selected as the 
Association of Fundraising Professionals Northern Arizona Fundraising Professional of 
the Year and he is the 2013-2014 President of the AFP Northern Arizona chapter. He 
received his Certified Fundraising Executive (CFRE) credential in 2013.

Alice Ferris has over twenty years of professional fundraising experience, and 
specializes in strategic and development planning, board development, annual giving, 
nonprofit operations and public broadcasting hosting. Alice has served on a multitude of 
nonprofit boards over the last 15 years, including 8 years on the AFP International 
Board. In addition, she is one of 102 in the world to earn the Advanced Certified 
Fundraising Executive (ACFRE) credential and currently chairs the ACFRE 
Credentialing Board. She also maintains her CFRE credential, which she received in 
1999. She is a two-time honoree as AFP-Northern Arizona Fundraising Professional of 
the Year. Alice and Jim are both AFP Master Teachers and have presented throughout 
North America.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: April 14, 2015
On-Demand Release Date: April 15, 2015
PurchasePurchase Fundraising on a Shoestring (Fundraising for Those with No Time to Fundraise)
Collapse Find High Capacity Prospects Hiding in Plain Sight
Do you believe you have donors in your file with the capacity to do major gifts who aren't? Most organizations have high capacity donors hiding in plain sight. A whopping 40% of donors in a recent study admit to having greater capacity than they are giving. But how do you connect the dots? What data do you have to inform you? Chances are you have valuable observational data about your donors not being mined. Today's technology allows us to collect and analyze a plethora of data about our donors. How can you leverage it efficiently to find your prospects, deepen your relationship with them and upgrade their giving? Whether you're a one person shop or large organization, you'll walk away with insights to uncover your hidden gems and grow them into major gifts. As a special bonus participants will receive a free guide of "25 tools and tips to find prospects." 

Learning Objectives
At the conclusion of this session, participants will learn: 
  • The 3 core types of data for prospecting (giving, marketplace and observational) 
  • The low hanging fruit of basic prospecting strategies and approaches for small shops 
  • How digital tools like video can dramatically enhance prospecting 
  • The myth of the giving pyramid and critical insights into midlevel donors 

Target Audience:
This presentation will be tailored to reach all audiences with low cost, low tech tips for small shops and sophisticated technology tips for larger organizations that are more advanced. 

About the Presenter: 

Rachel Muir, CFRE is a fundraising consultant, speaker and trainer transforming nonprofit professionals and organizations into successful, confident fundraisers. When she was just 26 years old, Rachel Muir launched Girlstart, a non-profit organization to empower girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. Several years later she had raised over 10 million dollars and was featured on Oprah, CNN, and the Today show.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: April 29, 2015
On-Demand Release Date: April 30, 2015
PurchasePurchase Find High Capacity Prospects Hiding in Plain Sight
Collapse Seven Secrets of Successful Solicitations
If you want a gift, you have to ask for it! That's easier said than done: people consistently rate asking for money at the top of the list of things they fear most. Whether you're an experienced solicitor looking for some new strategies, or new to the game and seeking help, this session will explore the art of asking for a gift. This session explores real, boots-on-the-ground situation and models what should come out of your mouth for a successful ask. As the great Wayne Gretsky said "You miss 100% of shots on goal
you never take." Come learn how to take some new shots!

Learning Objectives
At the conclusion of this session, participants will:
  • Learn different strategies to use in varied solicitation situations 
  • Hear multiple ways to ask for gifts, and understand how to leverage the prospect's trigger points
  • Understand how to effectively deal with a 'no' and help turn it into a 'maybe' or even a 'yes'

About the Presenter: Anne Melvin, J.D.
Anne Melvin has worked as both a volunteer and a professional in the field of development for the past two decades. In recent years, Anne specialized in planned giving, negotiating and closing gifts for various schools at Harvard. As Deputy Director of Gift Planning at Harvard College, she directed the marketing portion of Harvard's gift planning efforts for 12 years, revamping their approach to marketing and tripling its lead generation, as well as working with prospects and soliciting and closing gifts. 

Anne is a member of the Planned Giving Group of New England and the Partnership for Philanthropic Planning. She speaks around the country to professional development organizations, specializing in marketing, donor motivation, gift planning, cultivating the donor, fundraiser training and gift solicitation and negotiation. She oversees and leads all the internal fundraiser training programs at Harvard's central fundraising office. She is a member of the Partners in Philanthropic Planning Leadership Institute. Anne Volunteers her time fundraising for her undergraduate institution, serving on the board of the Wellesley Education Foundation, and consulting on fundraising for a number of non-profits. She also trains fundraisers professionally across the nation. Prior to joining Harvard, Anne practiced real estate law in the Boston area. She is a cum laude graduate of Williams College and holds a J.D. from the Boston University School of Law.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: May 07, 2015
On-Demand Release Date: May 08, 2015
PurchasePurchase Seven Secrets of Successful Solicitations
Collapse Engaging Your Board in Fundraising for the Small Shop
In the small shop, fundraising can be a big job. Having a Board that is involved in raising money can make a huge impact and help you raise hundreds of thousands more than you can do alone. Unfortunately, many nonprofit organizations struggle with Boards that are well-meaning but reluctant and inexperienced in fundraising. In this training, we'll uncover the reasons why Board members won't help with fundraising and how to overcome them. You'll learn how to match up the right fundraising activities with the right Board members, and how to give them the tools, skills, and knowledge they need to succeed. You'll get tips for holding them accountable and for providing them the support they need so they can help you raise big money.

Learning Objectives:
At the conclusion of this session, participants will:
  • Know the tools, skills, and knowledge Board members need to be successful, and how to provide them.
  • Identify the 4 steps elements of engaging Board members in fundraising, and how to work with them regularly.
  • Have a clear idea of what to do next to move their Board in the right direction.

About the Presenter: Sandy Rees, CFRE

Sandy Rees, founder of GetFullyFunded, helps nonprofit leaders raise the money of their dreams. She's shown dozens of Founders and Executive Directors how to add 6 and 7 figures to their bottom line and how to turn their Board into a fundraising machine. Sandy is an accomplished author and has written several books, including "Get Fully Funded: How to Raise the Money of Your Dreams," "6 Figure Fundraising"and "Simple Success Fundraising Plan." She writes the blog "Get Fully Funded" and her articles appear in a variety of magazines, ezines and blog sites. Sandy is an accomplished presenter and an AFP master trainer. She has led hundreds of fundraising seminars for the Association of Fundraising Professionals, and many local, regional, national and international conferences. Sandy lives with her family on a small farm in Loudon, Tennessee with 3 horses, 3 cats, and two dogs.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: May 20, 2015
On-Demand Release Date: May 21, 2015
PurchasePurchase Engaging Your Board in Fundraising for the Small Shop
Collapse Making Friends with Financial Statements: Accounting and Budgeting Concepts for Fundraisers
Do financial statements and budgets scare you? Does the relationship between an income statement and a balance sheet elude you? Do you wonder where overhead comes from? How is it that you can deposit a grant check in the bank but not report the revenue at the same time? Have you been too afraid to speak up and ask your accounting department or boss? You’re not alone, and you don't have to be afraid anymore. Learn what those confusing concepts like depreciation, deferred revenue, and accrued expenses really mean. Be in a better position to understand the true financial health of your nonprofit organization and why your development reports don't always match up with those from your accounting department. Learn how to develop your own budgets for grants and events.

Learning Objectives
At the conclusion of this session, participants will:
  • Be able to define basic accounting concepts, including depreciation, deferred revenue, and accrued expenses.
  • Be able to reconcile development reports with statements of activities.
  • Be able to develop a revenue and expense budget for a program or special event.
  • Be able to explain accrual accounting.

About the Presenter: Stephanie Cory, CFRE

Based in Wilmington, Delaware, Stephanie Cory has dedicated her career to the nonprofit sector since 2003. She has served as an executive director for a health advocacy organization as well as held development and program management roles for nonprofit organizations serving seniors and people with disabilities. She has also consulted for a variety of educational organizations. She currently serves as director of philanthropy for Kendal~Crosslands Communities, a retirement community in Kennett Square, Pennsylvania. Stephanie also offers nonprofit consulting services through the Delaware Alliance for Nonprofit Advancement (DANA). She is registered as fundraising counsel with the Pennsylvania Bureau of Charitable Organizations.

Stephanie has been a Certified Fundraising Executive (CFRE) since 2008 and received her designation as a Chartered Advisor in Philanthropy (CAP®) from the American College in 2007. A graduate of the Association of Fundraising Professional's Faculty Training Academy, she has been an AFP Master Trainer since 2010. Stephanie is a Certified Governance Trainer through BoardSource and a licensed consultant through the Standards for Excellence® Institute. She earned a bachelor's degree in accounting and master's degree in gerontology from the University of Southern California. 

Stephanie is a frequent speaker on a variety of fundraising and nonprofit topics. Her own service as a board member includes officer roles for the local chapter of a professional association, district representative on an international board of directors, board member for a grassroots community redevelopment organization with no paid staff, and president of her local Junior League.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: June 03, 2015
On-Demand Release Date: June 04, 2015
PurchasePurchase Making Friends with Financial Statements: Accounting and Budgeting Concepts for Fundraisers
Collapse Why and How to Use Social Media to Show Gratitude to Donors
Did you know that 53% of donors lapse because of poor donor communication? Though social media usage has become pervasive among nonprofits, it is still used primarily for promotion. Those organizations who are utilizing networks like Facebook, Twitter and Instagram to show authentic and personalized appreciation to supporters are reaping the benefits of increased engagement and donor loyalty.

This session will help you discover how to maximize your nonprofit's social media accounts through thankfulness, instead of promotion. We will examine real-life examples of effective social media usage from organizations large and small, as well as the latest research into what works and what doesn't.

Learning Objectives
At the conclusion of this session, participants will: 
  • Discover time-honored gift acknowledgement techniques that translate perfectly to social media
  • Learn how to formulate a relevant social content strategy for your organization
  • Understand data-driven best practices in timing, format and style of social posts across all networks

About the Presenter: Steven Shattuck

Steven Shattuck is VP of Marketing at Bloomerang, which helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world.

As a HubSpot Certified inbound marketer, he is a contributor to NTEN, Nonprofit Hub, Ragan, Social Media Today, Search Engine Journal, The Build Network, Technorati, Content Marketing Institute, Conductor and Business2Community.

Steven serves in a marketing/communications role on several nonprofit committees, is a frequent speaker at nonprofit conferences, and is a highly sought-after webinar presenter. He is routinely interviewed by media outlets for his expertise in digital marketing.

Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. He resides in Indianapolis with his wife and three-year-old son.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: June 18, 2015
On-Demand Release Date: June 19, 2015
PurchasePurchase Why and How to Use Social Media to Show Gratitude to Donors
Collapse Win Win Win:  Build Deeper Relationships With Your Corporate Partners Through Cause Marketing
Learn how cause marketing can help mobilize community and build new opportunities to deepen your relationships with your corporate partners.  Using case studies we'll explore why this tool is relevant as part of your fundraising strategy and how to create a win-win-win relationship for your organization, your partner and your mission. 

Learning Objectives: 
At the conclusion of this session, participants will:
  • Define cause marketing including the size of the market and why it is a valid marketing tool.
  • Understand the steps to integrate cause marketing into your fundraising program.
  • How to identify prospects that are using Cause Marketing.

About the Presenter:

 Tania has been in the sector for over 25 years and is currently the Director of Development and Partnerships with Food Banks Canada leading their annual $44 million dollar national food and funds campaign.  She has worked in progressively senior fundraising and marketing roles with local, national and international organizations on campaigns ranging from $3 - $260 million. Tania actively serves the sector through involvement with AFP locally, nationally and internationally as well as working locally on diversity and poverty reduction projects. 

Speaker: Tania Little, CFRE
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: July 15, 2015
On-Demand Release Date: July 16, 2015
PurchasePurchase Win Win Win:  Build Deeper Relationships With Your Corporate Partners Through Cause Marketing
Collapse What You Need to Know About Planned Giving When Planned Giving Is Not All That You Do
Planned Giving can be pretty daunting if it is not your primary development responsibility - Estates, Trusts, CRAT's, CRUT's, NIMCRUT's with a flip provision… 

During this webinar we will look at the most common planned gift types, discuss their properties and look at the donor characteristics associated with each gift. In addition to coming away with the tools to identify the gift planning technique that meets your donors' needs, you will also learn the best way to market these gifts.

Whether you run a one-person shop with Planned Giving responsibilities or you're a Major Gift Officer looking for a blended gift, this session will help you understand the essential elements of Planned Giving that you need for your job. 

About the Presenter: Timothy D. Logan, FAHP, ACFRE

Timothy D. Logan has worked in both the for-profit and nonprofit sectors and has more than 33 years' experience in fund raising, nonprofit management and direct response marketing. In addition to holding AFP's prestigious ACFRE credential, he holds a Masters of Nonprofit Management (MNO) from Case Western Reserve University, Cleveland, OH.

Tim’s background in the nonprofit sector includes 17 years' experience at the local and national levels. Tim has been a local Executive Director for the Muscular Dystrophy Association, in Harrisburg, PA and for the Leukemia Society of America in Cleveland, OH. Nationally, he was a fund raising consultant for American Diabetes Association and the American Heart Association. He has served as Director of Development Services with the Epilepsy Foundation, was Director of Individual Giving at USO World
Headquarters, and most recently served as the Senior Director of Development for the National Osteoporosis Foundation.

Tim has also spent 16 years as a direct response fund raising consultant. In addition to managing multi-million dollar direct response programs, he has been a leader in developing innovative multichannel direct response programs targeted to major and planned giving donors. Tim's most recent work is using enhanced data in grateful patient nondonor programs and using the phone to screen major donor prospects. His 20 years of Planned Giving experience includes working with advisors, developing donor relationships, and designing effective planned giving marketing and communication strategies. He is a past board member of AFP, Greater DC chapter, a member of the AFP national ACFRE Marketing Committee and a past member of the AFP national Professional Education committee. An AFP certified Master Instructor, he is a seasoned lecturer and author on fundraising and nonprofit management.

Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: August 12, 2015
On-Demand Release Date: August 13, 2015
PurchasePurchase What You Need to Know About Planned Giving When Planned Giving Is Not All That You Do
Collapse The Campaign Prequel: Success Begins Before the Campaign Plan
In our challenging post-Great Recession environment, more organizations are considering campaigns to expand programs and create budget stability. The competition for donor attention means these organizations must engage in careful planning even before considering a campaign. It starts with an assessment and understanding of the organization's capacity for fundraising. It also requires a clear understanding by the board and staff about the rigors and demands of a campaign.

Based on over 25 years of campaign management experience, this session will review the key topics of strategic planning and board development, understanding the strengths and weaknesses of the current marketing and fundraising outreach, and a frank appraisals of the organization's current donor base and stewardship programs. Practical assessment tools will be presented that will help any organization understand its pre-campaign readiness. 

Learning Objectives
At the conclusion of this session, participants will:   
  • Understand the role of strategic planning and its connection to campaign planning
  • Understand how to assess and, if necessary, strengthen the board

About the Presenter: Matthew Cottle

Matthew Cottle, CFRE has led campaigns for universities and membership organizations for over 2 decades. He also has served as a campaign consultant for a variety of community and social service agencies, including regional medical centers, YMCAs, and YWCAs. Matthew is a long-time member and co-chair of the AFP Conference Education Advisory Committee and serves his local community as president of AFP San Luis Obispo County.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: August 25, 2015
On-Demand Release Date: August 26, 2015
PurchasePurchase The Campaign Prequel: Success Begins Before the Campaign Plan
Collapse In It for the Long Haul: How Donor Retention and Major Gifts Can Transform Your Nonprofit
Donor transiency is perhaps the single most catastrophic element in today's fundraising world. In this highly-anticipated webinar, John Greenhoe, CFRE, will examine the trend of donor attrition and provide helpful major-gift focused strategies to keep your benefactors. He will share personal experiences and examples from the philanthropy world that illustrate how thoughtful bond-building measures can lead to dramatic increases in donor retention, as well as transformational major and planned gifts.

Learning Objectives
At the conclusion of this session, participants will:
  • Understand how donor retention and major gift fundraising are intricately related.
  • Be ready to use strategies that will both increase opportunities for major gifts, as well as favorably impact donor retention.
  • Know how the effective use of donor discovery calls can lead to long-term fundraising success.

About the Presenter: John Greenhoe, CFRE

John Greenhoe, MA, CFRE, is an international speaker and author who is recognized as a leading expert in major donor relationship building. His book, "Opening the Door to Major Gifts: Mastering the Discovery Call" (2013, Charity Channel Press), is a longtime top seller on the NGO list. "Opening the Door" is the first book to focus on the identification/qualification of new donors. As Director of Major Gifts at Western Michigan University, has has raised millions from both individual and foundation benefactors. His speaking engagements have included keynote addresses at major fundraising conferences in the US, Canada, New Zealand, Europe South Africa. Greenhoe is a certified AFP Master Trainer ande also has a master's degree in philanthropy and development (Saint Mary's, Minn., Univ.). Greenhoe has taught graduate level fundraising courses at two universities and has held the CFRE credential since 2000.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: September 16, 2015
On-Demand Release Date: September 17, 2015
PurchasePurchase In It for the Long Haul: How Donor Retention and Major Gifts Can Transform Your Nonprofit
Collapse Creative and Compelling Fundraising Messages for Digital Solicitations
The growth of digital solicitations and online giving has outpaced growth in print and direct mail solicitations. Today's digital messages must also differ from the fundraising messages communicated offline. How do you create memorable digital solicitations and messages that inspire action rather than the delete button? This session will help you understand the best ways to craft digital solicitations and how to create messages that inspire your audience to act.

Learning Objectives
At the conclusion of this session, participants will:
  • Understand the emotional connection that messages can have with donors
  • Know how to build messaging that inspires action and participation among donors and the general public
  • The various components to messaging that will resonate with an audience - especially complex and challenging organizations that need to inspire quickly in a digital environment

Speaker: Derrick Feldmann

Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: September 29, 2015
On-Demand Release Date: September 30, 2015
PurchasePurchase Creative and Compelling Fundraising Messages for Digital Solicitations
Collapse Social Media and Ethics in Fundraising
You finally got your organization to start using social media on a regular basis. However, this openness of sharing online may have given you too much information and now puts you and your nonprofit in an ethical conundrum. What do you do? Through this interactive session, learn how simple tools like the AFP Code of Ethics and simple social media guidelines can help you steer clear of ethical situations on social media before they happen.

Learning Objectives
At the conclusion of this session, participants will:
  • Audience will learn how to apply the AFP Code of Ethics to ethical scenarios.
  • Audience will learn how social media policies can guide them through sticky ethical situations.
  • Audience will learn about the AFP Social Media Guidelines created for members to use at their own agencies.
  • Audience will learn about online resources for ethical conundrums involving social media.

About the Presenters:
Dave Tinker, CFRE, is the Vice President of Advancement at ACHIEVA. He is an adjunct professor of Informatics at Muskingum University's Master of Information Strategy, Systems and Technology program. An AFP Master Trainer, he has spoken internationally on technology and fundraising. He is a past president of AFP WPA and received the AFP Western PA Chapter’s Outstanding Fundraising Executive Award in 2013.

Lisa M. Chmiola, CFRE is the Director of Major Gifts and Planned Giving at St. Agnes Academy in Houston, Texas. She has presented several times locally, nationally and internationally on social media and was responsible for the AFP Houston chapter's social media site development. She is a certified AFP Master Trainer and an official member of the AFPeeps, a flock of volunteers dedicated to spreading the word about AFP and the International Conference on a variety of social media outlets.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: October 14, 2015
On-Demand Release Date: October 15, 2015
PurchasePurchase Social Media and Ethics in Fundraising
Collapse How to Raise Major Gifts - The Right Way
This webinar will highlight the findings of a brand new research project on how small and mid-sized nonprofits can successfully raise major gifts. We will break down the findings into concrete steps and identify best practices nonprofit organizations can use to raise major gifts in more effective and efficient ways. 
We will make recommendations for organizations looking to be more sustainable and raise significantly more major gifs. We expect to be able to provide genuine insight into the world or major gift fundraising and validate or debunk myths surrounding major gifts.
Learning Objectives
At the conclusion of this session, participants will:
  • Research based best practices for raising major gifts
  • Research based debunking of myths around raising major gifts
  • Practical tools and techniques for raising major gifts and creating a more sustainable nonprofit organization

About the Presenters: Amy Eisenstein, ACFRE and Adrian Sargeant

Amy Eisenstein, ACFRE is an author, speaker, trainer and consultant, as well as the owner of Tri Point Fundraising, a full-service consulting firm for nonprofit organizations. Before creating Tri Point Fundraising in 2008, she served for more than ten years in the nonprofit sector as director of development in large and small nonprofit organizations, where she raised millions of dollars through capital and annual campaigns, direct mail, major and planned gift solicitations, fundraising events, and writing grants.  Her published books include: Major Gift Fundraising for Small Shops, Raising More with Less, and 50 A$ks in 50 Weeks. She is a frequent speaker at national and local conferences as well as at staff and board retreats on a variety of topics, and loves the opportunity to energize your board and staff members around fundraising. She became an AFP certified Master Trainer in 2009.
Amy currently serves as the president of the board of the Association of Fundraising Professionals - New Jersey Chapter.  She received her Master’s Degree in Public Administration and Nonprofit Management from the Wagner Graduate School at New York University and her Bachelor's Degree from Douglass College at Rutgers University. She became a Certified Fundraising Executive (CFRE) in 2004 and received her advanced certification, ACFRE, in 2013. She graduated from Leadership New Jersey in 2011. Please be in touch through her website at:

Professor Adrian Sargeant is widely considered the world's foremost fundraising academic, holding a Chair in Fundraising at Plymouth University. He was formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University. He also holds visiting appointments at Avila University and the Australian Centre for Philanthropy and Nonprofit Studies, Queensland University of Technology. He has received many awards for his services to the profession, notably being named to the prestigious Nonprofit Times Power and Influence List in the United States in 2010. In the UK he received a Civil Society Award for his Outstanding Contribution to Fundraising.

Professor Sargeant is one of the world's leading authorities on how to achieve growth in philanthropy. In 2011 he ran Growing Philanthropy summits in Washington DC and London drawing together leaders from the nonprofit communities in both countries to discuss the role that the sector itself might play in growing philanthropy. He also helped facilitate a philanthropy summit for the Rockefeller Foundation and the Resource Alliance in Bellagio, Italy, the primary goal of which was to improve the flow of philanthropy in the development system.

He is a prolific author and educator. He has published over ten books and around 150 peer reviewed academic publications in the domain of individual giving, fundraising and nonprofit marketing. Most recently he has designed new qualification frameworks for fundraising professional bodies across the world. In the UK, for example, he designed the new Certificate/Diploma in Fundraising courses that are now offered by the Institute of Fundraising. He is doing similar work in the United States working with the Association of Fundraising Professions and has recently been commissioned to design a new higher level qualification that will be shared internationally. The new Advanced Diploma in Fundraising will launch in 2015.

Most recently Adrian has established the Centre for Sustainable Philanthropy at Plymouth University in the UK and the Fundraising Think Tank - Rogare. Their activities can be followed at @RogareFTT
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: October 28, 2015
On-Demand Release Date: October 29, 2015
PurchasePurchase How to Raise Major Gifts - The Right Way
Collapse How to Elevate Your Small Shop Fundraising Plan
You're in a small shop with big goals but you can't do it all. Sounds familiar? Feeling like your fundraising program is in a rut? This webinar will present 10 ideas to help you supercharge your fundraising program and help you reach your fundraising goals without losing your head.
Learning Objectives
At the conclusion of this session, participants will:
  • Have learned 10 ideas to re-invigorate their fundraising plan
  • Learned tips on how to engage board members
  • Learned tips to identify strategies that have greater results.

About the Presenter: Ligia Peña

Ligia Peña, CFRE is Director of Development at the MOSD Foundation (Montreal Oral School for the Deaf) since 2013. For the past 13 years, she has been working with a wide range of organizations ranging from mental health, environmental education, at-risk youths to international NGOs. Working on all aspects of fundraising, communications and management, her true passion has always been to empower small non-profits to be strong, resilient and sustainable so they may realize their important mission. In recent years, Ligia has been presenting on the topic of planned giving for small shops, ethics in fundraising and social media. She is the author of the 'Small Shop Fundraising' chapter in the 2nd volume of Excellence in Fundraising in Canada as well as several articles in various electronic and print publications.
Ligia is very active in the Canadian non-profit sector. She is co-chair of the Board of Directors of Girls Action Foundation, she serves on several committees at AFP International and has served five years on the Quebec Chapter of the AFP. She is a member in good standing of the AFP and the CAGP.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: November 18, 2015
On-Demand Release Date: November 19, 2015
PurchasePurchase How to Elevate Your Small Shop Fundraising Plan
Collapse The Whats, Hows, and Whys of Major Gift Solicitation

As fundraising professionals, we are expected to know how to talk with a potential donor, how to ask them for a major gift, and how to get them to “yes”. This may not be a skill we were born with. The good news is that it can be learned…and what we are doing already can be made better.

This session will explore interacting with your prospective donor, stating your case, asking for a gift, encouraging your prospective donor to talk, the importance of listening, what to listen for, and how to respond. We will also look at donor motivations, objections, and overcoming those objections.

Here’s to enhancing what you know and exploring what you don’t!

About the Presenter:

As Founder and President of Pranger Philanthropic, Jill A. Pranger, ACFRE, brings more than 30 years of professional fundraising and not-for-profit management experience to partner with organizations to enhance their fundraising programs and engage volunteers throughout the process. She is well-known for her creative problem-solving as a consultant and for her highly interactive and information-filled presentations as a trainer.

As a volunteer, Jill is immediate past chair of and serves on the ACFRE Professional Certification Board and is a Board member for the AFP Foundation for Philanthropy. She is a former Board member for AFP International, Great Smoky Mountain Chapter of AFP, Big Brothers Big Sisters of Rochester, and Lilac City Toastmasters, as well as serving as President of the Junior League of Rochester, Board Chair for Rochester Hearing and Speech Center, President of AFP Genesee Valley Chapter, and continuing her 36-year volunteer career with the American Red Cross as a CPR/First Aid Instructor Trainer and Water Safety Instructor.

Prior to establishing Pranger Philanthropic in 2002, Jill worked as a fundraising professional with the William E. Simon Graduate School of Business Administration, Highland Hospital Foundation, Planned Parenthood of the Rochester/Syracuse Region, Seneca Park Zoo Society, and National Technical Institute for the Deaf.

A double degree graduate of SMU (Dallas, Texas), Jill is a Certified Yoga Instructor and avid golfer, teaches Water Aerobics, and produces a line of hand-crafted stuffed dinosaurs called Prangasaurs. 

Speaker: Jill Pranger, ACFRE

Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: December 10, 2015
On-Demand Release Date: December 11, 2015
PurchasePurchase The Whats, Hows, and Whys of Major Gift Solicitation

AFP Webinar
On-Demand Collection

Since its inception, AFP's Audioconference Series has provided a rare opportunity to learn from and interact with the experts in fundraising. We are pleased to offer the AFP On-Demand Webinar Collection, an archive of select sessions that make up a valuable contribution to the body of knowledge in fundraising. In order to preserve important presentations, AFP has created this program collection that will make these sessions available wherever you are – online and on demand.

The recorded sessions, complete with handouts, include such topics as annual fund campaigns, major gift fundraising, stewardship, board development, donor demographics and communication – just to name a few.
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