AFP Webinar Center

We bring the experts to you!

Train your whole office with no travel expense or time away from the office. All you need is either a computer with Internet access to join in on the Webconference or a speakerphone to participate as an Audioconference via a toll-free number. You can watch the presentation, submit questions and participate in audience polls. Participate alone or with colleagues. The login information is sent out several days prior to the event. Testing of your computer connection prior to the event is suggested and instructions will be provided with the login information. Free technical support is available.



All of the AFP 2015 Webinars listed are eligible for continuing education points on your CFRE application for initial certification and/or recertification.


BUNDLE & $AVE with the Special AFP Member Bundle
$99 per session when registering for 10 or more programs at one time!

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Multisite discount!
Hold your Webinars at more than one location and receive a 25 percent discount for each additional site per Webinar. Offer is good for AFP chapters only and all sites must be within the sponsoring chapter's jurisdiction. Example: 1st site - regular price ($99 or $159); additional sites - 25 percent discount off regular price!

Please call us at 866-702-3278 in order to place your order and take advantage of this offer.

AFP 2015 Webinars

Look ahead to a great year with AFP Webinars spanning a wide range of topics. Here is your opportunity to interact directly with a great lineup of fundraising experts.

AFP Refund Policy for Educational Programs

Member Price $159, Non-Member $295 per session. Discounts available for purchases of 10 events or more. See information above.
Upcoming Webinars
Collapse Win Win Win:  Build Deeper Relationships With Your Corporate Partners Through Cause Marketing
Learn how cause marketing can help mobilize community and build new opportunities to deepen your relationships with your corporate partners.  Using case studies we'll explore why this tool is relevant as part of your fundraising strategy and how to create a win-win-win relationship for your organization, your partner and your mission. 

Learning Objectives: 
At the conclusion of this session, participants will:
  • Define cause marketing including the size of the market and why it is a valid marketing tool.
  • Understand the steps to integrate cause marketing into your fundraising program.
  • How to identify prospects that are using Cause Marketing.

About the Presenter:

 Tania has been in the sector for over 25 years and is currently the Director of Development and Partnerships with Food Banks Canada leading their annual $44 million dollar national food and funds campaign.  She has worked in progressively senior fundraising and marketing roles with local, national and international organizations on campaigns ranging from $3 - $260 million. Tania actively serves the sector through involvement with AFP locally, nationally and internationally as well as working locally on diversity and poverty reduction projects. 

Speaker: Tania Little, CFRE
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: July 15, 2015
On-Demand Release Date: July 16, 2015
PurchasePurchase Win Win Win:  Build Deeper Relationships With Your Corporate Partners Through Cause Marketing
Collapse What You Need to Know About Planned Giving When Planned Giving Is Not All That You Do
Planned Giving can be pretty daunting if it is not your primary development responsibility - Estates, Trusts, CRAT's, CRUT's, NIMCRUT's with a flip provision… 

During this webinar we will look at the most common planned gift types, discuss their properties and look at the donor characteristics associated with each gift. In addition to coming away with the tools to identify the gift planning technique that meets your donors' needs, you will also learn the best way to market these gifts.

Whether you run a one-person shop with Planned Giving responsibilities or you're a Major Gift Officer looking for a blended gift, this session will help you understand the essential elements of Planned Giving that you need for your job. 

About the Presenter: Timothy D. Logan, FAHP, ACFRE

Timothy D. Logan has worked in both the for-profit and nonprofit sectors and has more than 33 years' experience in fund raising, nonprofit management and direct response marketing. In addition to holding AFP's prestigious ACFRE credential, he holds a Masters of Nonprofit Management (MNO) from Case Western Reserve University, Cleveland, OH.

Tim’s background in the nonprofit sector includes 17 years' experience at the local and national levels. Tim has been a local Executive Director for the Muscular Dystrophy Association, in Harrisburg, PA and for the Leukemia Society of America in Cleveland, OH. Nationally, he was a fund raising consultant for American Diabetes Association and the American Heart Association. He has served as Director of Development Services with the Epilepsy Foundation, was Director of Individual Giving at USO World
Headquarters, and most recently served as the Senior Director of Development for the National Osteoporosis Foundation.

Tim has also spent 16 years as a direct response fund raising consultant. In addition to managing multi-million dollar direct response programs, he has been a leader in developing innovative multichannel direct response programs targeted to major and planned giving donors. Tim's most recent work is using enhanced data in grateful patient nondonor programs and using the phone to screen major donor prospects. His 20 years of Planned Giving experience includes working with advisors, developing donor relationships, and designing effective planned giving marketing and communication strategies. He is a past board member of AFP, Greater DC chapter, a member of the AFP national ACFRE Marketing Committee and a past member of the AFP national Professional Education committee. An AFP certified Master Instructor, he is a seasoned lecturer and author on fundraising and nonprofit management.

Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: August 12, 2015
On-Demand Release Date: August 13, 2015
PurchasePurchase What You Need to Know About Planned Giving When Planned Giving Is Not All That You Do
Collapse The Campaign Prequel: Success Begins Before the Campaign Plan
In our challenging post-Great Recession environment, more organizations are considering campaigns to expand programs and create budget stability. The competition for donor attention means these organizations must engage in careful planning even before considering a campaign. It starts with an assessment and understanding of the organization's capacity for fundraising. It also requires a clear understanding by the board and staff about the rigors and demands of a campaign.

Based on over 25 years of campaign management experience, this session will review the key topics of strategic planning and board development, understanding the strengths and weaknesses of the current marketing and fundraising outreach, and a frank appraisals of the organization's current donor base and stewardship programs. Practical assessment tools will be presented that will help any organization understand its pre-campaign readiness. 

Learning Objectives
At the conclusion of this session, participants will:   
  • Understand the role of strategic planning and its connection to campaign planning
  • Understand how to assess and, if necessary, strengthen the board

About the Presenter: Matthew Cottle

Matthew Cottle, CFRE has led campaigns for universities and membership organizations for over 2 decades. He also has served as a campaign consultant for a variety of community and social service agencies, including regional medical centers, YMCAs, and YWCAs. Matthew is a long-time member and co-chair of the AFP Conference Education Advisory Committee and serves his local community as president of AFP San Luis Obispo County.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: August 25, 2015
On-Demand Release Date: August 26, 2015
PurchasePurchase The Campaign Prequel: Success Begins Before the Campaign Plan
Collapse In It for the Long Haul: How Donor Retention and Major Gifts Can Transform Your Nonprofit
Donor transiency is perhaps the single most catastrophic element in today's fundraising world. In this highly-anticipated webinar, John Greenhoe, CFRE, will examine the trend of donor attrition and provide helpful major-gift focused strategies to keep your benefactors. He will share personal experiences and examples from the philanthropy world that illustrate how thoughtful bond-building measures can lead to dramatic increases in donor retention, as well as transformational major and planned gifts.

Learning Objectives
At the conclusion of this session, participants will:
  • Understand how donor retention and major gift fundraising are intricately related.
  • Be ready to use strategies that will both increase opportunities for major gifts, as well as favorably impact donor retention.
  • Know how the effective use of donor discovery calls can lead to long-term fundraising success.

About the Presenter: John Greenhoe, CFRE

John Greenhoe, MA, CFRE, is an international speaker and author who is recognized as a leading expert in major donor relationship building. His book, "Opening the Door to Major Gifts: Mastering the Discovery Call" (2013, Charity Channel Press), is a longtime top seller on the Amazon.com NGO list. "Opening the Door" is the first book to focus on the identification/qualification of new donors. As Director of Major Gifts at Western Michigan University, has has raised millions from both individual and foundation benefactors. His speaking engagements have included keynote addresses at major fundraising conferences in the US, Canada, New Zealand, Europe South Africa. Greenhoe is a certified AFP Master Trainer ande also has a master's degree in philanthropy and development (Saint Mary's, Minn., Univ.). Greenhoe has taught graduate level fundraising courses at two universities and has held the CFRE credential since 2000.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: September 16, 2015
On-Demand Release Date: September 17, 2015
PurchasePurchase In It for the Long Haul: How Donor Retention and Major Gifts Can Transform Your Nonprofit
Collapse Creative and Compelling Fundraising Messages for Digital Solicitations
The growth of digital solicitations and online giving has outpaced growth in print and direct mail solicitations. Today's digital messages must also differ from the fundraising messages communicated offline. How do you create memorable digital solicitations and messages that inspire action rather than the delete button? This session will help you understand the best ways to craft digital solicitations and how to create messages that inspire your audience to act.

Learning Objectives
At the conclusion of this session, participants will:
  • Understand the emotional connection that messages can have with donors
  • Know how to build messaging that inspires action and participation among donors and the general public
  • The various components to messaging that will resonate with an audience - especially complex and challenging organizations that need to inspire quickly in a digital environment

Speaker: Derrick Feldmann

Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: September 29, 2015
On-Demand Release Date: September 30, 2015
PurchasePurchase Creative and Compelling Fundraising Messages for Digital Solicitations
Collapse Social Media and Ethics in Fundraising
You finally got your organization to start using social media on a regular basis. However, this openness of sharing online may have given you too much information and now puts you and your nonprofit in an ethical conundrum. What do you do? Through this interactive session, learn how simple tools like the AFP Code of Ethics and simple social media guidelines can help you steer clear of ethical situations on social media before they happen.

Learning Objectives
At the conclusion of this session, participants will:
  • Audience will learn how to apply the AFP Code of Ethics to ethical scenarios.
  • Audience will learn how social media policies can guide them through sticky ethical situations.
  • Audience will learn about the AFP Social Media Guidelines created for members to use at their own agencies.
  • Audience will learn about online resources for ethical conundrums involving social media.

About the Presenters:
Dave Tinker, CFRE, is the Vice President of Advancement at ACHIEVA. He is an adjunct professor of Informatics at Muskingum University's Master of Information Strategy, Systems and Technology program. An AFP Master Trainer, he has spoken internationally on technology and fundraising. He is a past president of AFP WPA and received the AFP Western PA Chapter’s Outstanding Fundraising Executive Award in 2013.

Lisa M. Chmiola, CFRE is the Director of Major Gifts and Planned Giving at St. Agnes Academy in Houston, Texas. She has presented several times locally, nationally and internationally on social media and was responsible for the AFP Houston chapter's social media site development. She is a certified AFP Master Trainer and an official member of the AFPeeps, a flock of volunteers dedicated to spreading the word about AFP and the International Conference on a variety of social media outlets.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: October 14, 2015
On-Demand Release Date: October 15, 2015
PurchasePurchase Social Media and Ethics in Fundraising
Collapse How to Raise Major Gifts - The Right Way
This webinar will highlight the findings of a brand new research project on how small and mid-sized nonprofits can successfully raise major gifts. We will break down the findings into concrete steps and identify best practices nonprofit organizations can use to raise major gifts in more effective and efficient ways. 
 
We will make recommendations for organizations looking to be more sustainable and raise significantly more major gifs. We expect to be able to provide genuine insight into the world or major gift fundraising and validate or debunk myths surrounding major gifts.
 
Learning Objectives
At the conclusion of this session, participants will:
  • Research based best practices for raising major gifts
  • Research based debunking of myths around raising major gifts
  • Practical tools and techniques for raising major gifts and creating a more sustainable nonprofit organization

About the Presenters: Amy Eisenstein, ACFRE and Adrian Sargeant

Amy Eisenstein, ACFRE is an author, speaker, trainer and consultant, as well as the owner of Tri Point Fundraising, a full-service consulting firm for nonprofit organizations. Before creating Tri Point Fundraising in 2008, she served for more than ten years in the nonprofit sector as director of development in large and small nonprofit organizations, where she raised millions of dollars through capital and annual campaigns, direct mail, major and planned gift solicitations, fundraising events, and writing grants.  Her published books include: Major Gift Fundraising for Small Shops, Raising More with Less, and 50 A$ks in 50 Weeks. She is a frequent speaker at national and local conferences as well as at staff and board retreats on a variety of topics, and loves the opportunity to energize your board and staff members around fundraising. She became an AFP certified Master Trainer in 2009.
 
Amy currently serves as the president of the board of the Association of Fundraising Professionals - New Jersey Chapter.  She received her Master’s Degree in Public Administration and Nonprofit Management from the Wagner Graduate School at New York University and her Bachelor's Degree from Douglass College at Rutgers University. She became a Certified Fundraising Executive (CFRE) in 2004 and received her advanced certification, ACFRE, in 2013. She graduated from Leadership New Jersey in 2011. Please be in touch through her website at: www.tripointfundraising.com.

Professor Adrian Sargeant is widely considered the world's foremost fundraising academic, holding a Chair in Fundraising at Plymouth University. He was formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University. He also holds visiting appointments at Avila University and the Australian Centre for Philanthropy and Nonprofit Studies, Queensland University of Technology. He has received many awards for his services to the profession, notably being named to the prestigious Nonprofit Times Power and Influence List in the United States in 2010. In the UK he received a Civil Society Award for his Outstanding Contribution to Fundraising.

Professor Sargeant is one of the world's leading authorities on how to achieve growth in philanthropy. In 2011 he ran Growing Philanthropy summits in Washington DC and London drawing together leaders from the nonprofit communities in both countries to discuss the role that the sector itself might play in growing philanthropy. He also helped facilitate a philanthropy summit for the Rockefeller Foundation and the Resource Alliance in Bellagio, Italy, the primary goal of which was to improve the flow of philanthropy in the development system.

He is a prolific author and educator. He has published over ten books and around 150 peer reviewed academic publications in the domain of individual giving, fundraising and nonprofit marketing. Most recently he has designed new qualification frameworks for fundraising professional bodies across the world. In the UK, for example, he designed the new Certificate/Diploma in Fundraising courses that are now offered by the Institute of Fundraising. He is doing similar work in the United States working with the Association of Fundraising Professions and has recently been commissioned to design a new higher level qualification that will be shared internationally. The new Advanced Diploma in Fundraising will launch in 2015.

Most recently Adrian has established the Centre for Sustainable Philanthropy at Plymouth University in the UK and the Fundraising Think Tank - Rogare. Their activities can be followed at @RogareFTT
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: October 28, 2015
On-Demand Release Date: October 29, 2015
PurchasePurchase How to Raise Major Gifts - The Right Way
Collapse How to Elevate Your Small Shop Fundraising Plan
You're in a small shop with big goals but you can't do it all. Sounds familiar? Feeling like your fundraising program is in a rut? This webinar will present 10 ideas to help you supercharge your fundraising program and help you reach your fundraising goals without losing your head.
 
Learning Objectives
At the conclusion of this session, participants will:
  • Have learned 10 ideas to re-invigorate their fundraising plan
  • Learned tips on how to engage board members
  • Learned tips to identify strategies that have greater results.

About the Presenter: Ligia Peña

Ligia Peña, CFRE is Director of Development at the MOSD Foundation (Montreal Oral School for the Deaf) since 2013. For the past 13 years, she has been working with a wide range of organizations ranging from mental health, environmental education, at-risk youths to international NGOs. Working on all aspects of fundraising, communications and management, her true passion has always been to empower small non-profits to be strong, resilient and sustainable so they may realize their important mission. In recent years, Ligia has been presenting on the topic of planned giving for small shops, ethics in fundraising and social media. She is the author of the 'Small Shop Fundraising' chapter in the 2nd volume of Excellence in Fundraising in Canada as well as several articles in various electronic and print publications.
 
Ligia is very active in the Canadian non-profit sector. She is co-chair of the Board of Directors of Girls Action Foundation, she serves on several committees at AFP International and has served five years on the Quebec Chapter of the AFP. She is a member in good standing of the AFP and the CAGP.
Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: November 18, 2015
On-Demand Release Date: November 19, 2015
PurchasePurchase How to Elevate Your Small Shop Fundraising Plan
Collapse The Whats, Hows, and Whys of Major Gift Solicitation

As fundraising professionals, we are expected to know how to talk with a potential donor, how to ask them for a major gift, and how to get them to “yes”. This may not be a skill we were born with. The good news is that it can be learned…and what we are doing already can be made better.

This session will explore interacting with your prospective donor, stating your case, asking for a gift, encouraging your prospective donor to talk, the importance of listening, what to listen for, and how to respond. We will also look at donor motivations, objections, and overcoming those objections.

Here’s to enhancing what you know and exploring what you don’t!


About the Presenter:

As Founder and President of Pranger Philanthropic, Jill A. Pranger, ACFRE, brings more than 30 years of professional fundraising and not-for-profit management experience to partner with organizations to enhance their fundraising programs and engage volunteers throughout the process. She is well-known for her creative problem-solving as a consultant and for her highly interactive and information-filled presentations as a trainer.

As a volunteer, Jill is immediate past chair of and serves on the ACFRE Professional Certification Board and is a Board member for the AFP Foundation for Philanthropy. She is a former Board member for AFP International, Great Smoky Mountain Chapter of AFP, Big Brothers Big Sisters of Rochester, and Lilac City Toastmasters, as well as serving as President of the Junior League of Rochester, Board Chair for Rochester Hearing and Speech Center, President of AFP Genesee Valley Chapter, and continuing her 36-year volunteer career with the American Red Cross as a CPR/First Aid Instructor Trainer and Water Safety Instructor.

Prior to establishing Pranger Philanthropic in 2002, Jill worked as a fundraising professional with the William E. Simon Graduate School of Business Administration, Highland Hospital Foundation, Planned Parenthood of the Rochester/Syracuse Region, Seneca Park Zoo Society, and National Technical Institute for the Deaf.

A double degree graduate of SMU (Dallas, Texas), Jill is a Certified Yoga Instructor and avid golfer, teaches Water Aerobics, and produces a line of hand-crafted stuffed dinosaurs called Prangasaurs. 



Speaker: Jill Pranger, ACFRE

Formats Available: CD-ROM (Win), Webinar, Webinar + CD, Download, Webinar + Download
Original Program Date: December 10, 2015
On-Demand Release Date: December 11, 2015
PurchasePurchase The Whats, Hows, and Whys of Major Gift Solicitation

AFP Webinar
On-Demand Collection

Since its inception, AFP's Audioconference Series has provided a rare opportunity to learn from and interact with the experts in fundraising. We are pleased to offer the AFP On-Demand Webinar Collection, an archive of select sessions that make up a valuable contribution to the body of knowledge in fundraising. In order to preserve important presentations, AFP has created this program collection that will make these sessions available wherever you are – online and on demand.

The recorded sessions, complete with handouts, include such topics as annual fund campaigns, major gift fundraising, stewardship, board development, donor demographics and communication – just to name a few.
  • You can access the download from your computer or order the CD package
  • Earn continuing education points toward CFRE certification/recertification
  • Sessions on the topics you want, when you want them!

AFP Webinar On-Demand Collection

Purchase a recording of a past webinars from our extensive library of archives.

AFP Refund Policy for Education Programs

A refund charge of twenty percent of the registration fee will be assessed for any AFP education session that is canceled as we are incurring registration and cancellation charges for each.

A registration fee for a Webinar session may be transferred to another session or archive product one time with no penalty within the same calendar year. Archive products include download and handouts for any past program (or future program that will occur in the same calendar year.)

There is no refund for the bundled priced programs. You may transfer a program one time to another program, download or CD. Any program, download or CD purchased individually is priced at the $159/ member rate and $295/nonmember rate.