AFP Webinar Center

We bring the experts to you!

Train your whole office with no travel expense or time away from the office. All you need is either a computer with Internet access to join in on the Webconference or a speakerphone to participate as an Audioconference via a toll-free number. You can watch the presentation, submit questions and participate in audience polls. Participate alone or with colleagues. The login information is sent out several days prior to the event. Testing of your computer connection prior to the event is suggested and instructions will be provided with the login information. Free technical support is available.



All of the AFP webinars listed are eligible for continuing education points on your CFRE application.


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AFP 2017 Webinars

2017 Webinars now open for registration! You told us you felt the webinars were too pricey and didn’t fit easily within a lunchtime education session and we listened. Please note new easily affordable pricing and hour-long format.

AFP Refund Policy for Educational Programs

Individual member price $79, individual non-member price $99 per session.  Chapters pay $149 for an individual webinar, non-member groups $179 for an individual webinar.  Bundles of 10 are available at a discounted rate as well as all 25 (which includes live webinar and download at no extra cost).  For more information click here:  https://afp.peachnewmedia.com/store/subscription/


Non-member groups please contact us for rates for all 26 webinars:  proadv@afpnet.org or (703) 519-8494. 
Upcoming 2017 Webinars
Collapse Following the Path to Donor Nirvana:  The Six Realizations Approach

Fundraisers:  there are just six things you absolutely need to know to get a good return on your communications investment.  Join Tom Ahern as he guides you through his Six Sacred Realizations of Donor Communications (cue the calming music).  Realization #1:  Your case for support is NOT about your organization's need for cash.  It's about the savory, enticing opportunity you've put in front of the prospect.  #2:  Every donor communication sends a message.  Alas, it's often the wrong message.  #3:  Give your donor an important job to do ... AND MORE!  Collect 'em all.  You WILL make lots more money.  

 

After taking this workshop:

 

1.  You will have a solid basis for your communications program.

2.  You'll understand why donor-centricity is key to growing fundraising results.

 

ABOUT THE PRESENTER:

 

Tom Ahern specializes in applying the discoveries of psychology and neuroscience to the tough business of attracting and retaining donors.  Through his workshops, he's trained thousands of fundraisers internationally to do the same.  He's authored five, well-regarded how-to books on donor communications.  He's also a fundraising copywriter.  His happy direct mail clients include Sharp HealthCare (San Diego) and Planned Parenthood of MN.  His capital campaign case clients include Lucile Packard Children's Hospital at Stanford.  He's on the advisory board at the Hartsook Centre for Sustainable Philanthropy (UK), founded by Prof. Adrian Sargeant and psychologist Jen Shang.  

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: February 22, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Following the Path to Donor Nirvana:  The Six Realizations Approach
Collapse The Use of Virtual Reality in Fundraising

What is Virtual Reality, exactly? How did it help UNICEF raise 3.8 Billion Dollars? How are organizations using VR to raise awareness and do community engagement?  Join us to learn what VR's future could mean to the non-profit work we do.

 

At the end of this session, participants will:

 

  • Understand basics of VR formats
  • Understand basics of how VR can be used for fundraising and engagement
  • Learn some details of Across the Line and Planned Parenthood's partnership and outcomes thus far

 

ABOUT THE PRESENTER:  

 

With Jeff and Kelly Fitzsimmons, Brad Lichtenstein recently founded the Virtual Reality production company Custom Reality Services. Their debut film, Across the Line, debuted at Sundance in 2016 and has won many prizes, including the People's Choice award at the Future of Storytelling Festival in NYC. Brad's background is documentary filmmaking. He founded 371 Productions in 2003 when he moved from New York City to Milwaukee, Wisconsin. 371 makes film, radio and technology projects that contribute to the common good. From the emmy-nominated feature doc As Goes Janesville, to the Dupont award-winning film Ghosts of Attica, dubbed “a political thriller” by the New York Times, to the Independent Lens documentary about aging, Almost Home, Brad is known for intimate, engaging documentary storytelling. 371’s radio series on gun violence, Precious Lives, was nominated for a Peabody. His corporate accountability app, BizVizz (iPhone) is used by over 32,000 people. . Before 371, Brad worked with Bill Moyers and Lumiere Productions. He also founded doc|UWM, a documentary center at the University of Wisconsin-Milwaukee. His work is routinely supported by partners ranging from PBS and other networks to the Ford and John D. and Catherine T. MacArthur Foundations. 

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: March 08, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> The Use of Virtual Reality in Fundraising
Collapse The State of Online Fundraising

This webinar will analyze the state of nonprofit online fundraising and marketing, including the latest industry benchmarks, trends and successes. We’ll uncover the top challenges nonprofits face online and how to overcome them. Plus, we’ll examine where nonprofits are thriving online and what’s next for digital engagement and fundraising.

 

At the end of this session, participants will:

  •          Understand the latest online fundraising and marketing trends, including what’s next for nonprofits
  •          Uncover which areas of online fundraising that are thriving and which are declining
  •          See the latest industry and peer benchmarks to measure your nonprofit’s performance

 

 

About the Presenter:

 

Mike Snusz brings over 11+ years of nonprofit experience to his role as a principal strategy consultant at Blackbaud. He focuses on helping nonprofits create online fundraising, email, P2P, social media, SEO, analytics and website optimization strategies to maximize giving opportunities. Mike previously managed the turnaround of the Ride For Roswell, including the event’s growth from $330,000 to $1.2 million over a three-year period. Connect with Mike on LinkedIn and Twitter at @mikesnusz. To learn how Mike can help your organization’s next fundraising campaign, contact him at mike.snusz@blackbaud.com.

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download, Webinar (Group)
Original Program Date: March 14, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> The State of Online Fundraising
Collapse Powerful Events Where Philanthropy Thrives:  How to Engage New Donors with Four Vital Audience Development Strategies

Revolutionize your fundraiser events!  Most events are not highly successful, and in some cases, they barely cover their expenses, leaving untold money on the table. Worst yet, events burn out event guests, volunteers, staff, board members and donors.  Until now.  Attend this content-rich and profitable webinar and see how your auctions, galas and events are THE new catalyst for donor engagement and retention. You will learn Kathy’s powerful and innovative strategies for audience development. Discover the #1 revenue stream and hottest trend in event fundraising. You’ll learn how to leverage your event to invite and engage new donors, catapult your cause and to skyrocket your bottom line with Kathy’s proven donor-centered strategic fundraising auction approaches that you can use immediately to break revenue records.

 

At the end of this session, participants will:

 

  • Discover how to raise more funds by transforming how your guests think
  • Unleash 4 innovative and profitable strategies to attract and keep loyal donors
  • Find out why free is so expensive
  • Double (or even quintuple) your event net income in 10 inspirational minutes

 

ABOUT THE PRESENTER:  

 

 

An award-winning thought leader in fundraising and benefit auctions, professional auctioneer and consultant Kathy Kingston is the Amazon best selling author of A Higher Bid: How to Transform Special Event Fundraising with Strategic Benefit Auctions.  Kathy has raised millions of dollars for non-profit and educational organizations across the country for over 30 years. Kingston Auction Company is the premier resource for record-breaking fundraising auctioneers, education & strategies.  Whether providing training and coaching to auctioneers, consulting to not-for-profit executives or their boards, or one of their award-winning team of professional auctioneers, Kingston offers innovative and proven strategies to organizations who want break-though results and enhanced donor engagement.  

  

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: March 20, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Powerful Events Where Philanthropy Thrives:  How to Engage New Donors with Four Vital Audience Development Strategies
Collapse High Touch Philanthropy - How You Can Raise More with "Concierge Service" to Donors

The nonprofit space is highly competitive, especially for major gift fundraisers where several capital or endowment campaigns could be occurring simultaneously in your city or region. And we know wealthy donors usually support several charities. So how can you ensure you continue to deepen and strengthen the donor's relationship to your charity?

 

In this webinar, Beth Ann Locke will talk about how she has used high-touch philanthropy with wealthy donors to increase giving and you can too!

 

At the end of this session, participants will know:

 

  • How to work with very wealthy donors - navigating motivations and expectations
  • How to create an authentic space and how to elicit open-hearted stories
  • Tips on navigating gate keepers and personal assistants
  • How to be sensitive to and adjust for regional and/ or cultural differences
  • Suggestions on greater personalization with fundraising communications - the proposal, the thank you and the report

 

ABOUT THE PRESENTER:  

 

Beth Ann is a philanthropy evangelist and a tireless fan of connecting donors to their dreams. She believes relationships are the key to everything we do.  Her career has spanned the education, social services, and international sectors, in both the U.S. and Canada. By connecting supporters with causes and projects close to their hearts, she has been honored to work with them to raise more than $30 million.  Beth is also passionate about strengthening the profession and of promoting AFP, where she is a member of the Board of the AFP Canada Foundation for Philanthropy.

She is the co-founder of Ms.Rupt, a movement to bring women fundraisers together to spur stimulating conversation around a single topic, with the goal of disrupting the status quo and promoting more flexible thinking, inclusion and diversity in our profession. She shares on social media as @FundraiserBeth.

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: April 04, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> High Touch Philanthropy - How You Can Raise More with "Concierge Service" to Donors
Collapse Getting to Know You:  Donor Surveys for the Win!

Pop quiz, fundraising friend. Which programs at your organization are your donors most passionate about? What motivates your supporters to give to you? Do your donors feel cared for and appreciated enough to give again?  If you “don’t know,†then this webinar is made for you. Donor surveys are the best tool to learn your donors’ interests, deepen their relationship with your organization, and show them how much you value their opinions. All priceless information that can help you improve your fundraising results.  Not sure how to do a survey? You will after this webinar! From crafting questions to choosing a delivery method, Shanon will teach you the know-how you need to create and send a donor survey.

 

At the end of this session participants will learn:

 

  •          How surveys help you raise more money
  •          How to craft and select the best survey questions
  •          When to send a survey online or by mail 
  •          How to communicate survey results to donors
  •          How to use survey data to improve your fundraising program

 

ABOUT THE PRESENTER:

 

Shanon Doolittle is an internationally recognized fundraising and donor happiness coach at Shanon Doolittle + Co. Her unique, donor-centric events, campaigns and retention programs have raised tens of millions of dollars for nonprofits of all sizes. An energetic and inspirational fundraiser with over ten years of experience, Shanon loves sharing the know-how nonprofits need to create successful fundraising and donor retention programs that keep supporters happy and giving well beyond their first gift. Also a dedicated mentor, Shanon enjoys helping fundraisers tackle the overwhelm of a heart-heavy career and find more joy in their daily 9-5. Her educational career includes a B.A. in Political Science and Chinese Studies from Pacific Lutheran University. With a lifelong love of learning and teaching, Shanon is also a guest lecturer in the Evans School of Public Affairs at the University of Washington in Seattle and can be seen regularly on Movie Mondays, a popular online video series for fundraising professionals. She is also the co-founder of the Nonprofit Storytelling Conference and two highly popular fundraising e-courses, Stewardship School and Gratitude Camp.

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: April 19, 2017
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Getting to Know You:  Donor Surveys for the Win!
Collapse Investing in Major Gift Fundraising:  Make it a Priority!

As we see a rise in new potential donors in our communities and work to get them engaged, we are tempted to shift more budget dollars towards social media acquisition and a variety of annual fund programs and events, diminishing our capacity to pursue major gifts.  The urgent overwhelms the important, and many annual programs are time and budget consuming.  Our challenge is this:  because major gifts take time, research, cultivation, personalized solicitation and thoughtful stewardship, we may find it easier to seek a quantity of small gifts over the patience and planning it takes to bring in major gifts.  Major gifts should be part of every organization's development plan at all times.  Kay Sprinkel Grace, FAFP, consultant, author and speaker will share her strategies with us for keeping major (and planned) gifts a priority program - and how to involve your board and non-development staff as partners in building your major gift revenue whatever the size of your organization.  

 

At the end of this session, participants will:

 

  • Participants will learn how to make the case internally for major gifts and how to advocate for the people and financial support a program will require;
  • Participants will understand the important of a balanced development program:  how to analyze their existing donor base to identify donors for whom a "move up" program is appropriate;
  • Participants will learn the steps and benefits of a strategic "move up" program for their donors.

 

ABOUT THE PRESENTER:

 

Kay Sprinkel Grace, FAFP, Principal of Transforming Philanthropy, LLC in San Francisco, serves clients locally, nationally and globally. She is the author of seven books: Beyond Fundraising (2nd Edition, 2005), Over Goal!, The Ultimate Board Member’s Book, Fundraising Mistakes That Bedevil All Boards( and Staffs, Too!),  The AAA Way to Fundraising Success and  The Busy Volunteer’s Guide to Fundraising.  She is the co-author, with  the lateAlan Wendroff, of High Impact Philanthropy. Kay speaks regularly at international conferences and at AFP meetings throughout North America, and has been a featured presenter for CASE and AHP. Her recent clients include the pubic media companies KQED, OPB and KPBS; Smuin Ballet (San Francisco); Sustainable Conservation; Fistula Foundation; and others.  In 2013, she was awarded the Henry A. Rosso Medal for lifetime achievement in ethical fundraising from the Lilly Family School of Philanthropy at Indiana University, and in 2016 she was named in the first group of Distinguished Fellows by AFP.  

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download, Webinar (Group)
Original Program Date: April 26, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Investing in Major Gift Fundraising:  Make it a Priority!
Collapse Wired Boards:  Driving Hi-Tech Innovation from the Boardroom

This session examines how top performing nonprofit organizations use technology as an accelerator to drive best-practice governance, foster innovation, improve strategic decision making, and build relationships.  

 

After attending this session, articipants will be able to..

 

1. Identify practices in leadership that are best supplemented with technology (and which areas aren't).

2. Create their own board portal in one day with no expense (except time).

3. List the key reasons for poor technology integration and how to avoid them.

4. Identify the connection between board leadership and governance, nonprofit efficiency, and fundraising.

 

ABOUT THE PRESENTER:

 

 

John Dawe, CNP, CFRE is president of Dawe Consutling, LLC, a consulting and strategic planning company based in Wilkes-Barre, PA.  Mr. Dawe is a long-time nonprofit technologist and strategist.  He also is chairman of The Dawe Group, a nonprofit and small business marketing agency and think tank.  An AFP Master Trainer, he received his Masters in Nonprofit Administration from North Park University in 2016. He is a founding member of the AFPeeps, AFP's social media ambassadors program. As a consultant, he has held interim executive staffing positions as Vice President & CIO at the Greater Wilkes-Barre Chamber of Business and Industry, Development Director at Equality Pennsylvania, and Senior Consultant to the Presidnet of the Luzerne (Community) Foundation. He serves on the board of the AFP Northeastern Pennsylvania chapter and served as Chair of Professional Development from 2009-2014 and Chapter President 2007-2008. 

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: May 23, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Wired Boards:  Driving Hi-Tech Innovation from the Boardroom
Collapse I Wish I

Cash-strapped, acquisition costs keep increasing, and drawing a blank on how to engage supporters at a higher level. What is a Fundraiser to do? What if there was a simple and highly engaging way to raise millions from your supporters at a fraction of what you spend in acquisition costs, would you jump at this opportunity?

This session will explore how to engage supporters at a much more personal level in order to inspire donors to leave a legacy, raise more funds to realize your mission and effectively change the world. At the end of this session you will leave thinking: "wish I'd started a legacy program 10 years ago!”

 

At the end of this session, participants will know:

 

1) How to convince senior management to invest in establishing a legacy program

2) The Fundamentals of a strong legacy program

3) How to engage supporters

 

ABOUT THE PRESENTER:

 

Ligia Peña, CFRE is the Global Legacy Manager at Greenpeace International since March 2016.  For the past 15 years, she has been working with a wide range of organizations ranging from mental health, environmental education, at-risk youths to international NGOs.  Working on all aspects of fundraising, communications, and management, her true passion has always been to empower small non-profits to be strong, resilient and sustainable so they may realize their important mission.  In recent years, Ligia has been presenting on the topic of planned giving for small shops, ethics in fundraising and social media. She is the author of the ‘Small Shop Fundraising’ chapter in the 2nd volume of Excellence in Fundraising in Canada as well as several articles in various electronic and print publications.  Ligia is very active in the Canadian non-profit sector. Until April 2016, she was co-chair of the Board of Directors of Girls Action Foundation. She serves on several committees at AFP International and has served five years on the Quebec Chapter of the AFP. She is a member in good standing of the AFP and the CAGP-ACPDP. 

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: June 05, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> I Wish I
Collapse Using Neuroscience to Improve Your Fundraising Results

A working knowledge of recent neuroscience discoveries can help you raise more money. In fact, understanding consumer behavior can help you raise lots more money. This session explores some key principles that influence behavior – and how fundraisers can apply those principles to donors. Don’t worry! You don’t have to be a scientist to understand and use this stuff.

 

At the end of this session, participants will:

 

  • ·      Understand why neuroscience is so important to fundraisers
  • ·      Explore some really curious and interesting neuroscience facts
  • ·      Brainstorm how to apply these facts to your fundraising program
  • ·      Learn how to persuade and convince with neuroscience marketing

 

ABOUT THE PRESENTER:

 

 

Simone P. Joyaux, ACFRE, Adv Dip is described as "one of the most thoughtful, provocative, and inspiring" leaders in the philanthropic sector. She's a consultant specializing in fundraising, governance, and strategic planning. She's an author: Keep Your Donors (co-authored with Tom Ahern). Strategic Fund Development (now in its 3rd edition). Firing Lousy Board Members. She presents all over the world. And teaches in the Masters Program in Philanthropy and Development at Saint Mary's University of Minnesota.

 

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: June 20, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Using Neuroscience to Improve Your Fundraising Results
Collapse 10 Secrets to Optimizing Your Online Donation Process for Maximum Dollars Raised and Retained

Donations made online is one of the fastest-growing gift channels. While it’s not yet a juggernaut, it is significant enough to pay attention to. And if your online gift processes aren’t operating according to best practices for user-experience and donor stewardship, you may be leaving a lot of money on the table.

In this webinar, we will examine 10 simple, research-backed fixes that any fundraiser can make to their online donation process. You’ll leave with the confidence that your donation pages and forms can convert any visitor into a donor – and retain that donor for years to come.

 

At the end of this session, participants will:

 

  • Understand how and why donors complete your donation forms
  • Uncover best practices for conversion rate optimization that maximizes the gift amount and frequency
  • Learn how to formulate a retention strategy for online donors through enhanced gift acknowledgement and stewardship

 

ABOUT THE PRESENTER: 

 

Steven Shattuck is Chief Engagement Officer at Bloomerang. In addition to leading the sales and marketing teams, he curates our blog, administers our weekly educational webinar series and hosts Bloomerang TV, a weekly video podcast that interviews fundraisers and consultants in the nonprofit sector.  Steven got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, the Archdiocese of Indianapolis, the Domestic Violence Network, the Adoption Support Center, the American Heart Association and CICOA. In 2015, he co-founded Launch Cause, a registered 501(c)(3) not-for-profit organization dedicated to helping emerging nonprofit organizations enhance the impact of their work through collaborative office space, shared services, educational programming and networking with other nonprofit professionals.

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: July 12, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> 10 Secrets to Optimizing Your Online Donation Process for Maximum Dollars Raised and Retained
Collapse Rock It!  How to Be a Great Manager and a Fundraiser at the Same Time

Does this sound like you? You have a team that needs your input support and leadership but you have ambitious fundraising goals you need to meet.  You're on the road and on the go and there doesn't seem to be enough time to focus on your team AND focus on your goals. You hate feeling like you have to make a choice between your staff or your individual goals. Well you don't have to anymore!

 

At the end of this session, participants will learn:

 

  •  Common Pitfalls stopping you from managing effectively and how to avoid them Strategies to help you manage your team effectively and keep your sanity
  •  How to structure your time so that the work gets done
  •  How to hit your goals while staying connected to your team

 

ABOUT THE PRESENTER:

 

Kishshana would tell you that she didn’t choose a career in development; it chose her! Kishshana launched Kishshana & Co. to help non-profits break out of their organizational and fundraising rut. Over the last 15 years, she has worked with local and national non-profit organizations in various development roles where she designed and implemented development infrastructures, created diversified fundraising programs, increased staff capacity and oh yes…raised money! To date, she has helped organizations raise over $45 million dollars. Kishshana is a Certified Fund Raising Executive (CFRE) and a BoardSource Certified Governance Trainer (CGT),  A passionate, charismatic and electrifying professional, Kishshana is committed to helping non-profit leaders come up with bright ideas that will propel their organizations’ mission.  

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: July 24, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Rock It!  How to Be a Great Manager and a Fundraiser at the Same Time
Collapse Metrics Matter:  How to Measure and Grow Major Gifts

Measuring, reporting and analyzing your major gift program is critical for success in raising major gifts. Join us to learn how to measure more than simply dollars raised. While dollars raised is one important factor, it’s certainly not the only one to consider. Do you know your major gift donor retention rate? What about your ask to thank ratio? Do you know how satisfied your donors are with your programs? Do donors trust  your leaders? Join us to learn what and how to measure, as well as set how to set appropriate long and short term goals for your major gift program.

 

At the end of this session participants will know how to:

 

  • Identify long and short term metrics for your major gift program
  • Set appropriate long and short term goals
  • Develop dashboards for reporting to board members

 

ABOUT THE PRESENTER:

 

Amy Eisenstein, ACFRE is an author, speaker, trainer and consultant. Her published books include: Major Gift Fundraising for Small Shops, Raising More with Less, and 50 A$ks in 50 Weeks. She is a frequent speaker at national and local conferences as well as at staff and board retreats on a variety of topics. She became an AFP certified Master Trainer in 2009. Amy recently completed her service as the president of the board of the Association of Fundraising Professionals – New Jersey Chapter. She became a Certified Fundraising Executive (CFRE) in 2004 and received her advanced certification, ACFRE, in 2013. Check out her blog and video posts at www.amyeisenstein.com for free fundraising tips and best practices.

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: August 01, 2017
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Metrics Matter:  How to Measure and Grow Major Gifts
Collapse Mission Possible:  Get in the Door & Get What You Came For

From getting the visit to getting the gift, this step-by-step talk will outline what you need to do to make effective use of your time on donor visits, and eventually get the gift you came for. Learn proven strategies, guiding principles, and tips to help you help your organization. These principles are pulled from the latest research in social psychology and human dynamics. The strategies and tips I cover are road-tested and pulled from 'what works' in hundreds of real-life prospect visits. This session will give you the language and the confidence so you too can 'have them at hello.'

 

Learning Objectives:

  • Understand how you set up a donor visit for success
  • Learn principles for effective cultivation that drives toward an ask
  • Understand the social science principles that help make it more likely your prospect will want to say yes to a gift.  

 

ABOUT THE PRESENTER:

 

 

Anne is currently the Director of Training and Education, developing and implementing all training programs at Harvard’s central fundraising office. She has worked as both a volunteer and a professional in the field of development for the past two decades, and specialized in gift planning for many years. She directed the planned giving marketing program for the Faculty of Arts and Science at Harvard, tripling its lead generation and revamping the marketing approach. She trains non-profit development staff nationwide through her private practice, ATM Consulting.  Prior to joining Harvard, Anne practiced real estate law in the Boston area. She is a cum laude graduate of Williams College and holds a J.D. from the Boston University School of Law. 

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: August 16, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Mission Possible:  Get in the Door & Get What You Came For
Collapse You Can Do It:  Research at Your Fingertips

Hear from Prospect Researchers on the steps you can take to access information before your lead even makes it to the researcher on your team.

 

At the end of this session participants will be able to:

  •         Name 2-3 key areas of research available to fundraisers
  •         Define data modeling data points that are key to prospect research
  •         Identify the additional value-add that a researcher can then add to build off of the initial work done.

 

ABOUT THE PRESENTER:

 

Annabel Ocubillo is a Senior Researcher at the University of California, San Diego. She joined the University’s Prospect Research team as a Research Analyst in 2012, where she was first introduced to the field as a Student Assistant in 2009. Previously, she worked as a Research Assistant at the University of California, Los Angeles. She is a former Board Member of the California Advancement Researchers Association, the state chapter for the Association of Professional Researchers for Advancement (APRA). Her previous conference presentations include: “Implementing Proactive Research in Your Shop” at the CARA Conference (2013) and “Becoming a Confident Prospect Researcher” at the APRA Prospect Development Conference (2013). Annabel earned her BA and MA in History from the University of California, San Diego. 

 

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download, Webinar (Group)
Original Program Date: August 23, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> You Can Do It:  Research at Your Fingertips
Collapse What Does Your Employer Want?  Aligning the Boss

The hot topic for the last few years has been a "culture of philanthropy"and how organizations must have a culture of philanthropy to be sustainable but most don't have it.  Rather than reaching for the stars, how about we start with expectations.  CEOs, Executive Directors, Boards of Directors, all have ideas of what the Development Department and/or fundraiser is supposed to be doing.  Do you know what they want?  Is it even realistic?  Does change need to happen?  Join us for a look at what some top leaders had to say and learn how it impacts you, your career and your organization.  The session will end with a discussion on how to educate employers on the role fundraising should play in their organization, how to manage expectations, and how to communicate to employers what it is that fundraisers need to carry out their jobs effectively. 

At the end of the session participants will:

  • Understand what nonprofit leaders and decision-makers think about the fundraising profession and the role of development departments in their organizations.
  • Learning the key skills and attributes decision-makers are looking for when making hiring decisions and what they want fundraisers to accomplish once they are hired.
  • Discovering what nonprofit CEOs think about fundraiser turnover and what they are doing to address it in their organizations.
  • Learning how to educate nonprofit employers so that their expectations align with the realities of the fundraising profession.
  • Learning how to market fundraising within the organization

 

ABOUT THE PRESENTER:

 

Nancy Racette, founding partner and Chief Operating Officer of Development Resources, inc.(DRi), is an accomplished fundraiser and consultant who has successfully partnered with a wide variety of non-profit organizations throughout her career.  Her extensive knowledge of non-profit management, fundraising and communications, coupled with her experience working in several esteemed organizations has prepared her to guide other non-profits in developing and implementing fundraising strategies, and in executive-level recruitment.  For over ten years, Nancy has provided strategic development counsel to more than 350 organizations including AARP, American Jewish World Service, Brookings Institution, Cleveland Clinic, Duke Ellington School of the Arts, Habitat for Humanity International, Ocean Conservancy, Reading is Fundamental and WETA. She currently leads DRI's Executive Search practice where she has successfully placed 150 professionals in executive-level positions. While specializing in fundraising-specific and CEO/Executive Director level positions, DRI has also successfully placed candidates in communications, finance, public policy and operations positions.

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: September 05, 2017
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> What Does Your Employer Want?  Aligning the Boss
Collapse Storyliving:  Creating Transformational Donor Engagement Experiences to Inspire Major Gifts

Traditional storytelling often puts the donor in the role of the passive listener.  Storytelling invites the donor to roll up their sleeves and jump into the story, engaging in your work in a manner that leaves the donor inspired and passionate about giving.

 

At the end of this session participants will:  

  • Get an overview of the 7 most common donor personas
  • Learn from 3 major donor case studies illuminating donor persona cultivation tracks
  • Receive tools to identify donor persona preferences to accelerate your development cycle
  • Receive sample discovery questions to use in your major donor cultivation process
  • Get inspired and be grateful to be a fundraising professional! 

 

ABOUT THE PRESENTER:  

 

 

Tammy Zonker, recently named one of America's Top 25 Fundraising Experts, is an envelope-pushing fundraising practitioner, an inspiring international speaker, and a powerful trainer in the discipline of transformational fundraising. In the past decade she has coached, trained and led nonprofit teams to raise more than $400M including a single gift of $27.1M. She moved to Detroit in 2008 motivated to fundraise in the most challenging economy in the U.S. and has turned those experiences into strategies, tools and processes for creating transformational fundraising results in any economy. When she's not speaking at conferences or fundraising, she's leading webinars, e-courses, private workshops and retreats through her company: Fundraising Transformed or hosting an episode of ZTV on Vimeo. 

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: September 18, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Storyliving:  Creating Transformational Donor Engagement Experiences to Inspire Major Gifts
Collapse Four Steps to Successful Endowment Building

This presentation is designed for board and staff members new to endowment building and those interested in reviving and adding to existing endowment funds. In four clear steps, you will have the skills and tools to launch an endowment program or reengage the board and volunteers in building significant permanent assets for your organization's long-term sustainability and growth.

 

At the end of this session, participants will:  

 

  • Understand how endowment funds work and how they can (and cannot) support the organization, both now and in the future.
  • Create board commitment for the endowment and develop needed policies and practices.
  • Design the case for endowment support and endowment “products.â€
  • Identify, cultivate, and invite prospective donors and other constituencies.

 

 

ABOUT THE PRESENTER:

 

Diana Newman is the Executive Vice President of Benefactor Group. She has more than 25 years of nonprofit and philanthropic experience, including distinguished service as Vice President for Development for the Columbus Foundation and as the first Executive Director of the Ohio Historical Foundation.  Diana is the author of Nonprofit Essentials: Endowment Building, published by John Wiley & Sons in 2005, and Opening Doors: Pathways to Diverse Donors, published by Jossey-Bass in 2002 and the winner of the 2003 AFP/Skystone Ryan Prize for Research. Diana is the co-founder of the original Leave A Legacy program in Columbus, a community-wide collaboration to encourage people from all walks of life to leave gifts to the charities of their choice. Leave A Legacy is now a national program sponsored by the Partnership for Philanthropic Planning in more than 100 communities in the U.S and Canada.

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: September 27, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Four Steps to Successful Endowment Building
Collapse Strategic Planning for Maximum Fundraising Success
Strategic Planning

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: October 04, 2017
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Strategic Planning for Maximum Fundraising Success
Collapse The Capital Campaign:  How to Prepare for the 59th Minute in Your Busiest Hour

Is there anything more exciting than the launch of a capital campaign? Board members, volunteers and major gifts fundraisers can’t wait for that all-consuming and exhilarating announcement of the new project that will allow the organisation to launch from the starting gate. But wait! There are many steps and a lot of time to get ready to make sure you cross that finish line successfully! Join Vivian as she shares with you the key elements of preparing for your next capital campaign.

 

At the end of this session participants will:

 

1.  Know how the standard feasibility study is evolving to become a true planning tool.

2.  Understand Go/No Go:  the benchmarks to use in determining your readiness for a campaign.

3.  Know how to find the human resources and skill sets required for a campaign.

 

ABOUT THE PRESENTER:  

 

Vivian Smith, CFRE, is known for her commitment to philanthropy and her passion for the fundraising profession. Over the course of an extensive career, her dedication has meant a winning track record in support of a wide range of charitable causes including education, youth, sports, social services, health care and arts and culture.

Vivian’s commitment to providing highly effective and ethical services to the sector along with her flexibility, insight and more than 25 years of experience has led her to become one of the most respected and sought-after advisors to the charitable sector in western Canada. Recently, after 17 years in business as a fundraising consultant, she took on the role of Executive Director for the Langley Memorial Hospital Foundation where she is presently busy preparing for its largest capital campaign ever.

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: October 17, 2017
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> The Capital Campaign:  How to Prepare for the 59th Minute in Your Busiest Hour
Collapse Re-Energize and Re-Event Your Fundraising Career

According to Gallup, the average workweek is now 47 hours. We as fundraisers put in way longer hours in our career! That’s a lot of time to spend in a stalled career or tedious job. We’ll talk tips for keeping your skills fresh; ways to maintain that ‘first day on the job’ enthusiasm; how to lead up so that everyone on the staff wins; and which fundraising skills translate to other fields and other job opportunities.

 

At the end of this session, participants will learn:

 

  • Techniques to reinvigorate your current job
  • Tips to take your job to the next fundraising level
  • Strategies for transitioning to a new sector utilizing all your fundraising expertise 

 

ABOUT THE PRESENTER:  

 

 

LAURA FREDRICKS is the Billion Dollar Ask Maker, and Founder & CEO of THE ASK©. She  trains people,  nonprofits and businesses how to “How to A$K© for Money – and More of It. Fredricks is the 1st to combine the most trusted professionals law and philanthropy and has helped hundreds of organizations worldwide raise unprecedented amounts through her unique approach to asking for money. She is author 5 books including: “THE ASK: How to ASK for your Nonprofit Cause, Creative Project and Business Venture” and the star of an upcoming entertainment show on nonprofits.   

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar + Download, Webinar (Group)
Original Program Date: November 06, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Re-Energize and Re-Event Your Fundraising Career
Collapse Secrets of Data Driven Nonprofits

This is not a session about buzzwords and fairy tale stories about "My, what big data you have."  No, this session is going to take you on a journey to understand why the nonprofit sector is not more data-driven, why it needs to be, and how do we get there together.  Join Steve MacLaughlin, nonprofit industry expert, for this informative and actionable session.  This session will also give you first-hand examples of nonprofit organizations that have become more data-driven.  What are the secrets of those data-driven nonprofits and what can you learn from their success? 

 

About the presenter:

 

 

Steve MacLaughlin is a Director of Analytics at Blackbaud and best-selling author of Data Driven Nonprofits.  MacLaughlin has been featured as a nonprofit fundraising expert in The New York Times, The Washington Post, USA Today, The Chronicle of Philanthropy and on National Public Radio.  MacLaughlin serves on the board of the Nonprofit Technology Network (NTEN) and is a frequent speaker at conferences and events.  Steve earned both his undergraduate degree and a Masters of Science degree in Interactive Media from Indiana University.  

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download, Webinar (Group)
Original Program Date: November 14, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Secrets of Data Driven Nonprofits
Collapse Why Today

In this session, we’ll drill into charitable data such as the Giving USA numbers and other recent research to better understand the trends effecting donors and fundraisers. And we’ll see how those trends will demand new tactics if fundraisers are to connect with donors in the future and secure funding to propel their organization’s mission. 

 

At the end of this session, participants will:  

  • Better understand the factors that shape giving: demographic, economic, and socio-political.
  • Learn how to adapt fundraising practices as donors’ behavior changes. 
  • Participate in the movement that is attempting to elevate charitable giving above 2.1% of GDP. 

 

 

ABOUT THE PRESENTER:

 

 

Laura MacDonald is president of Benefactor Group and a Certified Fundraising Executive (CFRE) with more than 25 years experience in nonprofit leadership, fundraising and philanthropy.  In 1999 she established a consulting firm to serve the needs of those who serve the common good:  nonprofit institutions, donors and civic leaders.  She is a frequent speaker at local, regional and national conferences.  She chairs the editorial review board for Giving USA:  The Annual Report on Philanthropy, the seminal publication reporting on the sources and uses of charitable giving in the United States.  She is a member of the Association for Fundraising Professionals and was named the Central Ohio Chapter's "Fundraising Professional of the Year" in 2007.  

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download, Webinar (Group)
Original Program Date: December 04, 2017
On-Demand Release Date: Available Now
<img src="https://s3.amazonaws.com/pnmresources/pID-235/seminar-77883/205819705-button_register.png" alt="" /> Why Today

AFP Webinar
On-Demand Collection

Since its inception, AFP's Audioconference Series has provided a rare opportunity to learn from and interact with the experts in fundraising. We are pleased to offer the AFP On-Demand Webinar Collection, an archive of select sessions that make up a valuable contribution to the body of knowledge in fundraising. In order to preserve important presentations, AFP has created this program collection that will make these sessions available wherever you are – online and on demand.

The recorded sessions, complete with handouts, include such topics as annual fund campaigns, major gift fundraising, stewardship, board development, donor demographics and communication – just to name a few.
  • You can access the download from your computer or order the CD package
  • Earn continuing education points toward CFRE certification/recertification
  • Sessions on the topics you want, when you want them!

AFP Webinar On-Demand Collection

Purchase a recording of a past webinars from our extensive library of archives.

AFP Refund Policy for Education Programs

A refund charge of twenty percent of the registration fee will be assessed for any AFP education session that is canceled as we are incurring registration and cancellation charges for each.

A registration fee for a Webinar session may be transferred to another session or archive product one time with no penalty within the same calendar year. Archive products include download and handouts for any past program (or future program that will occur in the same calendar year.)

There is no refund for the bundled priced programs. You may transfer a program one time to another program, or download. Any program or download purchased individually is priced at the $79/ member rate and $99/nonmember rate.