AFP Webinar Center

We bring the experts to you!

Train your whole office with no travel expense or time away from the office. All you need is either a computer with Internet access to join in on the Webconference or a speakerphone to participate as an Audioconference via a toll-free number. You can watch the presentation, submit questions and participate in audience polls. Participate alone or with colleagues. The login information is sent out several days prior to the event. Testing of your computer connection prior to the event is suggested and instructions will be provided with the login information. Free technical support is available.



All of the AFP 2015 and 2016 Webinars listed are eligible for continuing education points on your CFRE application for initial certification and/or recertification.


BUNDLE & $AVE with AFP Member Bundles!


Click Here to BUNDLE & $AVE Now!

AFP 2016 Webinars

2016 Webinars now open for registration! You told us you felt the webinars were too pricey and didn’t fit easily within a lunchtime education session and we listened. Please note new easily affordable pricing and hour-long format.

AFP Refund Policy for Educational Programs

Individual member price $79, individual non-member price $99 per session.  Chapters pay $149 for an individual webinar, non-member groups $179 for an individual webinar.  Bundles of 10 are available at a discounted rate as well as all 25 (which includes live webinar and download at no extra cost).  For more information click here:  https://afp.peachnewmedia.com/store/subscription/


Non-member groups please contact us for rates for all 25 webinars:  proadv@afpnet.org or (703) 519-8494. 
Upcoming Webinars
Collapse Money Wellness:  Unleash the Power to Big Gifts

Money Wellness is the awareness that every decision you make in life involves money, which causes stress that affects your health in a very BIG way. Having Money Wellness will allow you to work out your Money Blockers, those thoughts that you have about money that are preventing you from having your best relationship with money and preventing you from having the best relationship with your donors. An example of a Money Blocker maybe that while you have debt you have no trouble asking for 6, 7 and 8-figure gifts; don't make that much or have THAT kind of title to ask for THAT kind of money; or working more hours will get me that raise or promotion.

 

This Webinar will ensure that you are Money Well and then you can see and hear the signs of your donors as they may be struggling to make the gift because they have Money Blockers. You will have the tools and techniques to unlock their Money Blockers, have off-the-charts engagement with them, then be able to ask them for large and repeat gifts!!  

 

At the conclusion of this session, participants will:

 

  1. Identify their Money Blockers, their co-workers or staff's Money Blockers and their donors' Money Blockers and work through and beyond those insidious barriers;
  2. Listen for donors' money clues that they reveal in conversations and then have the skill set to know if it's really MONEY that is preventing the gift or their beliefs, attitudes and behaviors about MONEY that are postponing the gift;
  3. Have the best relationship with MONEY for themselves so that it does not affect their sleep; diet; exercise; and lifestyle so that they will have the  advantage over the competition when it comes to TOTAL Donor ENGAGMENT; and
  4. Feel empowered, energized and ignited to have deep, meaningful, transparent and transformational conversations with donors that will transform them into life-time givers.   

 

About the presenter:

 

Laura Fredricks, J.D.

 

Laura Fredricks is a multi-million dollar ASK-maker, who, as Founder & CEO of THE ASK©, teaches nonprofits and businesses how to confidently, willingly and successfully ask for money.  Fredricks is today's leading authority on "How to A$K© for Money - and More of It!"   She has helped hundreds of organizations worldwide raise multi-millions through her unique approach to fundraising.  She is author of "THE A$K: How to ASK for your Nonprofit Cause, Creative Project and Business Venture".  Most recently Laura joined a star-studded list of Wellness Experts and is the "Money Wellness Expert" with an all new 30-day on-line money wellness program.  www.expertontheask.com 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: February 11, 2016
On-Demand Release Date: Available Now
PurchasePurchase Money Wellness:  Unleash the Power to Big Gifts
Collapse Storytelling for Fundraisers

Storytelling in the context of fundraising is VERY different than storytelling in the context of trying to bring down a mastodon for the tribe. The story's about the donor.  In shockingly lucrative communication programs, the donor is the obvious hero. The organization plays a supporting role and yet few charities write this way. Learn how to be one of those few ... and succeed beyond your wildest dreams!

 

About the presenter:

 

Tom Ahern

 

Tom Ahern is considered one of the world’s top authorities on donor communications. He is the author of four well-received books on the topic, with two more in the pipeline. Each year, he delivers dozens of workshops internationally. He spoke recently at conferences in New Zealand, the Netherlands, Belgium, Australia, and Italy as well as across North America. He specializes in applying the discoveries of psychology and neuroscience to the day-to-day business of inspiring and retaining donors.

He is an award-winning journalist. As a "message strategist," he's won three prestigious international IABC Gold Quill awards, all for communications campaigns which achieved phenomenal success.  He collaborates with Prof. Adrian Sargeant and psychologist Jen Shang on prototyping innovative new donor communications campaigns for PBS.

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: February 23, 2016
On-Demand Release Date: Available Now
PurchasePurchase Storytelling for Fundraisers
Collapse On Beyond Social:  Inbound Marketing for Fundraisers

How do we make raise money with social media? By now, everyone is familiar with social networking. We've had websites forever, and most of us have Facebook pages and probably a presence on other social networking platforms as well. But how does one use social networking to raise money? The key lies in knowing how to integrate social media and direct communication for maximum effect. In a nutshell, social media is where we drop the bait in order to encourage potential donors to self-identify to receive more personalized messages. The approach is called Inbound Marketing. In this webinar, We'll explain the approach in more detail, and walk you through the creation of your first basic inbound marketing program.

 

At the conclusion of this session, participants will:

 

  1. Understand the marketing funnel, the journey the average donor undertakes leading up to making a gift;
  2. Understand how to use a combination of a blog, social media presence, website landing pages, and incentives to gain the attention of potential donors and rapidly convince them to subscribe to receive direct communication;
  3. Develop a basic inbound marketing plan for your own organization.

 

About the presenter:

 

Shaun Lynch, CFRE is the President of Adventum Philanthropic Marketing, and teaches in the Marketing Department of Concordia University’s John Molson School of Business, and in the Public Relations Programme of McGill University’s School of Continuing Studies. He earned his Certified Fund Raising Executive (CFRE) credential in 2003, and he is a certified Master Trainer of the Association of Fundraising Professionals (AFP). 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: March 07, 2016
On-Demand Release Date: Available Now
PurchasePurchase On Beyond Social:  Inbound Marketing for Fundraisers
Collapse Five Simple Strategies to Boost Donor Retention

Do you ever feel like you're on a fundraising treadmill? That you're constantly looking for new donors because you aren't keeping the ones you already have? Then you may need to change your stewardship approach. Because taking good care of donors, listening to and respecting them, is how you'll raise more money (and get off that pesky treadmill). It's as simple as transforming how you thank donors, how you share the impact of their giving, and how to keep them delightfully engaged with your cause. Learn how during this webinar with Shanon Doolittle and leave with actionable steps you can take now to start building more gratifying, long-term relationships with your donors.

 

At the conclusion of this session, participates will have learned:

 

  • How to write better thank you letters
  • How to make donor thank you calls
  • How to easily share impact stories with donors
  • How to ask donors for feedback
  • How to add delight and surprise to the donor experience

 

About the presenter:

 

Shanon Doolittle is an internationally recognized fundraising and donor happiness coach at Shanon Doolittle + Co. Her unique, donor-centric campaigns and retention programs have raised tens of millions of dollars for nonprofits of all sizes. An energetic and inspirational fundraiser with over ten years of experience, Shanon loves sharing the know-how organizations need to help them create high-margin fundraising programs and donor-centric retention systems to keep supporters happy. Also a dedicated mentor, Shanon enjoys helping fundraisers tackle the overwhelm of a heart-heavy career and find more joy in their daily 9-5. Her educational career includes a B.A. in Political Science and Chinese Studies from Pacific Lutheran University. With a lifelong love of learning and teaching, Shanon is now a guest lecturer in the Evans School of Public Affairs at the University of Washington in Seattle and can be seen regularly on Movie Mondays, a popular online video series for fundraising professionals.

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: March 29, 2016
On-Demand Release Date: Available Now
PurchasePurchase Five Simple Strategies to Boost Donor Retention
Collapse Practical Advice to Amp Up Your Mid-Level Program

If you're not investing in mid-level giving, you should be. Whether you're just starting out or looking to up your game, this webinar will be chock full of action steps you can take to cultivate and steward mid-level donors. Join Sea Change Strategies principal Mark Rovner and Planned Parenthood Federation of America's Lori Hutson for this lively and idea packed session.

 

At the conclusion of this session, participants will have learned:

 

  • Common reasons why mid-level programs stagnate or founder
  • Cost-effective tactics for building trust and loyalty among middle donors
  • How to combine the best of major giving and direct marketing to create a unique and effective program

 

About the presenters:

 

Mark Rovner is founder and principal at Sea Change Strategies, a research and fundraising practice serving charities and non-profits.  A frequent writer, speaker, and blogger, Mark is one of the pioneers of using the Internet for fundraising, organizing and strategic communications.  Over the past ten years, he has led fundraising,  integrated communications and marketing efforts on behalf of a host of organizations, including World Wildlife Fund, Amnesty International, Southern Poverty Law Center, the ACLU, the Christopher Reeve Foundation and the National Audubon Society.  In his best-selling book Tribes, Seth Godin called Mark a “fundraising heretic” and a leader in the field of non-profit communications. Mark’s short essay “Timeless” appears in a 2009 Seth Godin e-book compilation of thought leaders in public communications.

 

Lori Hutson has been with the Planned Parenthood team for 14 years.  Formerly with the Arizona affiliate, she is currently at the national office in New York and manages the mid-level program in the role as the Associate Director of the President’s Circle.   During her ten-year tenure with PPAZ, Lori operated the direct marketing program and managed the information management systems.  She has also worked as an independent consultant helping leading Phoenix-area non-profits improve their development systems.  Currently, the mid-level national program has experienced significant increases in the number of donors and revenue.  Lori is responsible for developing and implementing program strategies that will engage this sustaining base of supporters and build a strong pipeline for the major gifts program – a vital component to growing the PPFA fundraising program.

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: April 11, 2016
On-Demand Release Date: Available Now
PurchasePurchase Practical Advice to Amp Up Your Mid-Level Program
Collapse Beyond the Buzzwords:  Proven Digital Strategies for Fundraising

From Snapchat to Slack to Square, there's a million trendy tools your nonprofit organization could be using to reach your supporters and raise more money.  Are you feeling overwhelmed by the amount of buzz in the air?  Don't worry, we've got you covered!

 

In this fast-paced and fun session we'll cut through the clutter and talk about which technology trends are making a difference for online fundraising in 2016 and which ones are a bust!

 

At the end of this session, participants will:

 

-Learn which digital, social and mobile strategies are currently trending and how your organization can take advantage of them.

- Examples of small, medium, and large organizations who have used these strategies to raise money, acquire new members or promote corporate partner initiatives.

- Strategies to help development professionals "make the case" to internal teams and external partners for trying new initiatives.

 

About the presenter:

Claire Kerr has worked for non-profit organizations in the economic development, education, and health and research sectors. As Director of Digital Philanthropy at FrontStream, Claire works with charities as they fundraise through web, social & mobile channels. She writes about issues related to digital media and the civil sector for international marketing blog Osocio.org, and on her web site Nonprofity.com. Claire teaches Social Media Community Management and Digital Strategies for Charities & Non-profit Organizations at George Brown College in Toronto. Follow her on Twitter at @snotforprofit.

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: April 27, 2016
On-Demand Release Date: Available Now
PurchasePurchase Beyond the Buzzwords:  Proven Digital Strategies for Fundraising
Collapse Full Speed Ahead!  Lessons from the Fast Lane in Taking Your Small Shop to the Next Level

In a small shop, knowing how best to use your limited human and financial resources can be a challenge.  You're stretched too thin managing volunteers, juggling the next special event and serving as your IT department.  Then what happens when there's an opportunity for the shop to grow?  Expansion of any size creates a whole new set of priorities to juggle while continuing to keep the organization on the right path.  In this session we will discuss how to create a plan that balances those two needs and review real-world growing pains along with strategies on how to avoid going backwards in your effort to move full speed ahead!

 

At the conclusion of this session, participants will be able to:

 

  1. Identify the most critical elements within their organization that need time and attention during a growth phase;
  2. Determine the resources needed to manage growth and maintain organizational success; and
  3. Inventory the essential action items necessary for maximizing organizational growth opportunities.

 

About the presenter:

 

Amy Wolfe, CFRE,  is the President and CEO of AgSafe, whose mission is to be the education leader for the food and farming industries in supporting their commitment to a healthy, safe and wholesome food supply.  Her career has included tenure as a professional staff member in the California State Assembly, serving as an account executive for E&J Gallo Winery and as Vice President of the California Agricultural Leadership Foundation.

 

Ms. Wolfe is also dedicated to her community and profession, serving on the Boards of Directors for the Association of Fundraising Professionals and the Agricultural Awareness and Literacy Foundation, as well as being involved in the Girl Scouts Heart of Central California.

 

Ms. Wolfe received her Master of Public Policy and Administration from California State University, Sacramento, her Bachelor of Science from California Polytechnic State University, San Luis Obispo and is accredited as a Certified Fundraising Executive (CFRE).
 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: May 10, 2016
On-Demand Release Date: Available Now
PurchasePurchase Full Speed Ahead!  Lessons from the Fast Lane in Taking Your Small Shop to the Next Level
Collapse How to Make a Successful Call on a Major Donor Prospect

Major donors --  that's where the big gifts are.  But how to approach them? How to show up without seeming that you are all after their money?  How do you make conversation, explore their interest and see where they stand?  Join Gail Perry to discover how to handle this all-important moment in fundraising.  You've gotten in the door, now what?   Will you blow it, or will it be the first step in a long and happy relationship?  Join us to learn how to make the most of your big opportunity!

 

At the conclusion of this session, participants will learn:

 

  • How to set objectives for your visit. 
  • Reconnaissance: what measurements will tell you the level of your prospect's interest? 
  • Where to focus the initial small talk. 
  • What will turn your donor off quickly.
  • What are the 3 most important things to look for? 
  • What are the 3 most important things to avoid? 
  • What type of presentation?
  • When should you leave? 
  • How to leave the meeting with useful follow-up steps. 
  • How to move your prospect to help you with your cause. 

 

About the presenter:

 

Gail Perry, CFRE, is a fundraising coach, author, trainer, and public speaker. Gail's mission is to give nonprofit leaders new skills, know-how, inspiration and energy so they can change the world.   She works with fundraisers around the world to help them succeed in big-money fundraising. 

 

Her Fired-Up Fundraising site is a go-to resource for fundraisers who want to learn the latest fundraising strategies, rev up their boards and raise serious funding for their causes.  Gail's book, Fired-Up Fundraising: Turn Board Passion into Action (Wiley/AFP)  is called the “gold standard guide to building successful fundraising boards.”

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: May 26, 2016
On-Demand Release Date: Available Now
PurchasePurchase How to Make a Successful Call on a Major Donor Prospect
Collapse How Social Justice Fuels Philanthropy

Philanthropy and its essential partner, fund development,  are glorious marvels but they raise some concerns.  For example: raising money to fight for justice, not just compensating for injustice. Excessive focus on big donors and major gifts - ignoring gifts of all sizes from diverse donors. It's past time for empowerment, democratizing philanthropy, and producing justice.  This webinar is about thinking in a new way. 

 

At the conclusion of this session, participants will:

 

  • Understand the distinction between social justice/social change philanthropy and traditional philanthropy.
  • Begin pondering the ethics of access in fundraising.
  • Question the "moral dilemma" of philanthropy.
  • Think beyond strategies and tactics and explore the underpinnings of philanthropy and fund development; the fundamental why of our work; the possible ethical and moral conflicts of our work

 

About the presenter:

 

Simone P. Joyaux, ACFRE, Adv Dip is described as “one of the most thoughtful, inspirational, and provocative leaders in the philanthropic sector.†A consultant specializing in fund development, strategic planning, and board development, Simone guides countless organizations and professionals through her consulting and coaching, teaching and writing. She works with all types and sizes of nonprofits, speaks at conferences worldwide, and teaches in the graduate program for philanthropy at Saint Mary’s University, in Minnesota, USA.

 

Her books Keep Your Donors, Strategic Fund Development, and Firing Lousy Board Members all receive rave reviews. Simone has also contributed to several other books. She writes for the Nonprofit Quarterly, blogs weekly as Simone Uncensored, and publishes a monthly e-news.

 

As a volunteer, Simone founded the Women’s Fund of Rhode Island, a social justice organization. She regularly serves on boards. Currently she chairs the Advisory Board of the Centre for Sustainable Philanthropy at Plymouth University in the U.K. And, she chairs the Board of Directors of Planned Parenthood of Southern New England. Simone and her life partner have bequeathed their entire estate to charity. Visit her at www.simonejoyaux.com

 

*IN ADDITION TO CFRE CREDIT, THIS SESSION IS ELIGIBLE FOR 1 HOUR OF ACFRE CREDIT (ETHICS OR LEADERSHIP)

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: June 13, 2016
On-Demand Release Date: Available Now
PurchasePurchase How Social Justice Fuels Philanthropy
Collapse The Future of Fundraising:  How Digital Technologies and Strategies Will Create Your Next Gen Development Operation

Digital Fundraising has made its way into the development programs of hundreds of philanthropies across the country. In concert with the rise in online events such as Giving Days and crowdfunding, digital fundraising has become a critical channel for all non-profit organizations, large and small. We will explore the elements of a next generation development office, from a technology and strategy perspective.

 

At the conclusion of this session, participants will learn:

 

  1. Takeaway actionable steps to start and grow a digital fundraising program
  2. Identify areas for growth in the industry, digital communication, stewardship, and major donor identification
  3. Hear case studies from some of the country's best digital fundraisers

 

About the presenters:

 

Michael Greenberg is the Senior Executive VP of Ruffalo Noel Levitz, the Founder of ScaleFunder, and a current leading expert in crowdfunding for higher education. ScaleFunder revolutionized online giving in higher education and is now the leading custom philanthropic crowdfunding solution in the United States with more than 70 partner institutions.

 

As vice president of business development for ScaleFunder, Gregory Ware focuses on client development and acquisition.  Before joining ScaleFunder Gregory was at UCLA, where he was the director of business partnerships and special projects for UCLA's corporate, foundation and research relations department. He was responsible for project management, business analysis and lead generation. He managed a multimillion-dollar corporate partnership portfolio, which included many Fortune 500 clients.  Before UCLA, Gregory worked at the trendy telecommunications provider, Boost Mobile, as the entertainment marketing coordinator for the film, television, music and sports departments.

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: June 28, 2016
On-Demand Release Date: Available Now
PurchasePurchase The Future of Fundraising:  How Digital Technologies and Strategies Will Create Your Next Gen Development Operation
Collapse Nonprofit Videos (on a Budget) that Engage and Retain Donors

Up until recently, high-quality video production has been a luxury available only to the largest nonprofits.  Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals.

In this webinar, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.

At the conclusion of this session participants will: 

  • Discover how to create an in-depth strategy based on your nonprofit's diverse audiences
  • Determine which equipment and technology is best for your organization's needs
  • Learn how to solicit and leverage crowdsourced content
  • Understand how to best utilize web video platforms and social networks like YouTube, Vimeo, Facebook, Instagram and Vine for distributing content

 

About the presenter:

 

Steven Shattuck is VP of Marketing at Bloomerang, which helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world.

 

Steven spent the first five years of his career at an integrated communications agency, producing fundraising videos and other digital content for organizations like Butler University, the Archdiocese of Indianapolis, the Domestic Violence Network, the Adoption Support Center, the American Heart Association and CICOA.

 

He honed his digital marketing skills at two Indianapolis tech firms before returning to the nonprofit sector as Bloomerang’s marketing lead. Steven hosts Bloomerang TV, a weekly video podcast that interviews fundraisers and consultants in the nonprofit sector.

Formats Available: Webinar (Single), Download (Group), Download (SIngle), Webinar & Download , Webinar (Group)
Original Program Date: July 11, 2016
On-Demand Release Date: Available Now
PurchasePurchase Nonprofit Videos (on a Budget) that Engage and Retain Donors
Collapse Strategic Doing:  Making Plans that Impact

Tired of talking about strategic planning and ready to move on to the next step? Learn how to transform that strategic plan tome that sits on your bookshelf into something you'll actually use. Through this session, learn how to simplify the strategic planning process so that your organization can finally focus on action and impact.

 

Through this session, participants will:

 

  1. Explore the idea of strategic planning for impact
  2. Learn how to develop measurable goals and track progress
  3. Discover the importance of continuous improvement
  4. Develop practical application for everyday success

 

About the presenter:

 

Benjamin Mohler, ACFRE, has a keen interest in understanding the connection between culture and the practice of philanthropy in all cultures and particularly those in the developing world. His experiences working with international nonprofit organizations, extensive international travel, together with his graduate work at Saint Mary’s University of Minnesota and leadership roles with local nonprofits combine to produce his expertise in these areas.

 

Currently, he is the Assistant Vice President for Major and Planned Gifts at Eastern Kentucky University. He has served as the Vice President of Membership for the Charlotte Chapter of the Association of Fundraising Professionals (AFP). Mohler currently serves AFP at an international level as a longstanding member of the AFP International Development Committee and chairs the Publishing Advisory Committee for the AFP Fund Development Series of John Wiley & Sons.

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: July 27, 2016
On-Demand Release Date: Available Now
PurchasePurchase Strategic Doing:  Making Plans that Impact
Collapse Engage Your Board in Fundraising

In the small shop, fundraising can be a big job. Having a Board that is involved in raising money can make a huge impact and help you raise hundreds of thousands more than you can do alone. Unfortunately, many nonprofit organizations struggle with Boards that are well-meaning but reluctant and inexperienced in fundraising. In this training, we'll uncover the reasons why Board members won't help with fundraising and how to overcome them. You'll learn how to match up the right fundraising activities with the right Board members, and how to give them the tools, skills, and knowledge they need to succeed.  You'll get tips for holding them accountable and for providing them the support they need so they can help you raise big money.

 

At the conclusion of this session, participants will:

 

  1. Understand why Board members shy away from fundraising.
  2. Know the tools, skills, and knowledge Board members need to be successful, and how to provide them.
  3. Identify the 4 steps elements of engaging Board members in fundraising, and how to work with them regularly.
  4. Have a clear idea of what to do next to move their Board in the right direction.

 

About the presenter:

 

Sandy Rees, CFRE and founder of GetFullyFunded, helps nonprofit leaders raise the money of their dreams. She’s shown dozens of Founders and Executive Directors how to add 6 and 7 figures to their bottom line and how to turn their Board into a fundraising machine.

 

Sandy is an accomplished author and has written several books, including “Get Fully Funded: How to Raise the Money of Your Dreams,” “6 Figure Fundraising” and “Simple Success Fundraising Plan.” She writes the blog “Get Fully Funded” and her articles appear in a variety of magazines, ezines and blog sites.

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: August 09, 2016
On-Demand Release Date: Available Now
PurchasePurchase Engage Your Board in Fundraising
Collapse Corporations and What They Want in Today

"I haven't met you before, but how about a million dollars?" An outrageous ask, right?  And perhaps a bit of an exaggeration.  But why do fundraisers, who approach major donors so carefully feel it's ok to zing asks like this on potential corporate partners?  Approaching companies effectively means understanding what they value and what they want and need, just like that major donor you're cultivating.  In this session, you'll hear insights from a Corporate Social Responsibility professional who is on the receiving end of asks and, moreso, what companies value in today's competitive work world.  With this insight, you'll be better equipped to approach potential partners to work with your organization in new ways (hint: it's not just about the money).

 

At the conclusion of this session, participants will:

 

  1. Be familiar with the common mistakes fundraisers make when asking companies for money (so they can avoid that)
  2. Understand what companies care about today (purpose, culture, employee engagement)
  3. Be thinking bigger and more creatively about how to approach a company about a partnership

 

About the presenter:

 

Rachel Hutchisson is Vice President of Corporate Citizenship and Philanthropy of Blackbaud, Inc., where she is responsible for global corporate social responsibility (CSR).  She brings a strong understanding of corporate marketing and experience in internal communications, corporate culture, and employee relations to her role, having grown professionally within Blackbaud as it matured from start up to an established public company.  Rachel serves on the Board of Directors of the Giving Institute, providers of the annual Giving USA study, the Association of Fundraising Professionals, Learning to Give and the Coastal Community Foundation.

 

 

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: August 31, 2016
On-Demand Release Date: Available Now
PurchasePurchase Corporations and What They Want in Today
Collapse The 5 Things You Need to Know to Run a Successful Monthly Giving Program

This practical how-to session led by two experts in monthly giving will equip you to start, or continue to grow, a successful monthly giving program for your organization. Filled with helpful tips and action-oriented ideas you can start using right away, you will learn how to plan, implement, monitor and improve any monthly giving program.

 

At the conclusion of this session, participants will know:

 

  • The best channels for recruiting monthly donors
  • Best practices for communicating with monthly donors in order to boost their retention and long-term value
  • Effective strategies for recovering donors whose gifts decline
  • The best ways to upgrade gift levels
  • The key metrics you need to track in order to ensure long-term success. 

 

About the presenters:

 

Harvey McKinnon is recognized as one of North America’s leading fundraising experts. He has authored four books, two on monthly giving: Hidden Gold, Tiny Essentials to Monthly Giving and his latest book, The 11 Questions Every Donor Asks, has received rave reviews. He co-authored the #1 bestseller The Power of Giving, which has been translated into seven languages. Harvey’s company, Harvey McKinnon Associates, has raised hundreds of millions of dollars for clients ranging from Amnesty International and Oxfam, to many hospitals and food banks. Harvey sits on a number of boards and speaks at conferences around the world, and is considered a world leader on monthly giving. He has wrote the first book on this highly lucrative area, which each year raises billions of dollars for non-profits. "Hidden Gold" and "Tiny: Essentials of Monthly Committed Giving". His best-selling book, "The 11 Questions Every Donor Asks" is used as a training manual for fundraising departments throughout the US and Canada from United Ways to the San Diego Zoo.

 

Rosemary Oliver, CFRE, has been the fundraising director for the English branch of Amnesty International in Canada since 1999. Prior to that, she was the fundraising director at Greenpeace Canada for seven years and has also worked with Oxfam and a small multicultural hospital. With 30 years in fundraising, Rosemary has a broad range of experience with specific expertise in monthly giving and grassroots major gifts and legacies. She’s passionate about creating donor communications strategies that boost retention and increase donor life-time value.

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: September 12, 2016
On-Demand Release Date: Available Now
PurchasePurchase The 5 Things You Need to Know to Run a Successful Monthly Giving Program
Collapse Relationship Fundraising - Where Do We Go From Here?

This webinar presents the key findings from a comprehensive review of the theory underpinning relationships fundraising.  It presents the most relevant current thinking from marketing and social psychology and explores how it might be applied to fundraising. It also reveals what leading practitioners in the project's advisory group think are the biggest challenges facing this mode of fundraising.

 

At the conclusion of this session, participants will:

 

1.Understand how current academic theory supports the notion of relationship building

2.Identify some key concepts that could be applied to your fundraising

3.Assess your relationships with colleagues and other stakeholders in light of the challenges identified by the advisory group to determine if you could improve your fundraising by improving these relationships.

 

* This session is eligible for 1 hour of ACFRE Management or Ethics credit.  

 

About the presenters:

 

Adrian Sargeant is Professor of Fundraising and Director of the Centre for Sustainable Philanthropy at the University of Plymouth in the U.K. He is also a Visiting Professor of Fundraising at Avila University in the United States and the Centre for Philanthropy and Nonprofit Studies at the Queensland University of Technology in Brisbane, Australia. Adrian has received many awards for his services to the profession, notably being named to the prestigious Nonprofit Times Power and Influence List in the United States in 2010. In the UK he also received a Civil Society Award for his Outstanding Contribution to Fundraising.

 

Ian MacQuillin is director of Rogare, the fundraising think tank at Plymouth University, where he edits the Critical Fundraising blog and is studying for a PhD, exploring the fundamental drivers of stakeholder objections to fundraising. He has worked in fundraising since 2001, as editor of Professional Fundraising, account director at TurnerPR, and head of communications at the Public Fundraising Regulatory Association, all in the UK

 

 

 

 

*IN ADDITION TO CFRE CREDIT, THIS SESSION IS ELIGIBLE FOR 1 HOUR OF ACFRE CREDIT (MANAGEMENT OR ETHICS)

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: September 20, 2016
On-Demand Release Date: Available Now
PurchasePurchase Relationship Fundraising - Where Do We Go From Here?
Collapse Understanding How and Why Millennials Give

So much has been written about this generation of 80 million that will shape the future of philanthropy. But personal preferences and experiences with the generation doesn't mean that is the way this generation wants to give to your organization. This session will review the latest research and findings from the Millennial Impact Project, a comprehensive study of Millennial cause engagement since 2009. In addition, the presenters will offer case studies of successful Millennial fundraising campaigns and ideas for your organization.

 

At the conclusion of this session, participants will: 

 

  1. Understand the motivations behind Millennial giving.
  2. Understand how Millennials engage peers in campaigns.
  3. Understand how technology impacts millennial giving.
  4. Understand what donor-centered and stewardship mean when working with millennial donors.
  5. Learn the right questions to ask when exploring millennial giving for your organization. 

 

* This session is eligible for 1 hour of ACFRE Management credit. 

 

About the presenters:

 

Derrick Feldmann is the lead researcher and creator of the Millennial Impact Project, a multi-year study of how the next generation supports causes. The annual Millennial Impact Report is cited regularly by such outlets as Forbes, TIME, Wall Street Journal and Fast Company.  Derrick is the author of Social Movements for Good and the co-author of the book Cause for Change: The Why and How of Nonprofit Millennial Engagement. He is a regular contributor to Philanthropy News Digest and the Huffington Post IMPACT channel. He is on the Leadership Faculty of the Points of Light Corporate Institute and a guest lecturer for the School of Public and Environmental Affairs at Indiana University.

 

 

Michelle Cline joined Carey Business School in March of 2015. She previously served as Director of Planned Giving at Capital University in Columbus, Ohio. A former attorney, Michelle is an active member of the Board of Governors and the Legal Opportunity Scholarship Fund Committee for the American Bar Association. Michelle received her bachelor’s degree in animal sciences from The Ohio State University and her law degree from Ohio Northern University. She is also currently pursuing her LL.M. in taxation.

 

 

*IN ADDITION TO CFRE CREDIT, THIS SESSION IS WORTH 1 HOUR OF ACFRE CREDIT (MANAGEMENT)

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: September 29, 2016
On-Demand Release Date: Available Now
PurchasePurchase Understanding How and Why Millennials Give
Collapse Three Steps to a Fantastic Board Retreat

Are you planning a board retreat but not quite sure what to include on the agenda? Have you had board retreats before where board members walk away without a plan or next steps?  Are you considering whether or not to hire an outside facilitator? Not sure how to provide fundraising training to your board members? If so, this webinar will walk you through the 3 essential steps to having a fantastic board retreat, so your board members walk away energized, rejuvenated, and ready to help raise funds!

 

At the conclusion of this session, participants will:

 

  • Learn how to draft a fantastic agenda, including ice breakers, strategic planning, and fundraising training.
  • Ensure your board members walk away from your retreat with an action plan for engaging in fundraising and advocacy.
  • Understand the pros and cons of using an outside facilitator.
  • Learn new strategies and exercises for engaging your board members in fundraising.

 

About the presenter:

 

Amy Eisenstein, ACFRE is an author, speaker, trainer and consultant, as well as the owner of Tri Point Fundraising, a full-service consulting firm for nonprofit organizations. Before creating Tri Point Fundraising in 2008, she served for more than ten years in the nonprofit sector as director of development in large and small nonprofit organizations, where she raised millions of dollars through capital and annual campaigns, direct mail, major and planned gift solicitations, fundraising events, and writing grants.  Her published books include: Major Gift Fundraising for Small Shops, Raising More with Less, and 50 A$ks in 50 Weeks. She is a frequent speaker at national and local conferences as well as at staff and board retreats on a variety of topics, and loves the opportunity to energize your board and staff members around fundraising. She became an AFP certified Master Trainer in 2009.

 

Amy currently serves as the president of the board of the Association of Fundraising Professionals - New Jersey Chapter.  She received her Master's Degree in Public Administration and Nonprofit Management from the Wagner Graduate School at New York University and her Bachelor's Degree from Douglass College at Rutgers University. She became a Certified Fundraising Executive (CFRE) in 2004 and received her advanced certification, ACFRE, in 2013. She graduated from Leadership New Jersey in 2011. Please be in touch through her website at: www.tripointfundraising.com.

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: October 11, 2016
On-Demand Release Date: Available Now
PurchasePurchase Three Steps to a Fantastic Board Retreat
Collapse Building a Holistic Approach to Grant Seeking

Join Cynthia M. Adams, CEO of GrantStation, and Monique Hanson, Chief Development Officer of NPR, in this fast-paced, information packed webinar on how to build a grant seeking program for your organization. Drawing on decades of experience, our presenters will provide practical advice, suggest processes you may want to adopt, and guide you toward developing a grant seeking program that will change the financial future for your organization

 

At the end of this session participants will understand how:

 

  1. To adopt a consistent process for undertaking your grants research 
  2. To determine how to generate a grants strategy for a particular program or project

 

About the presenters:

 

Cynthia Adams is President and CEO of Grantstation.  She has spent the past 40 years helping nonprofit organizations raise the money needed to do their good work. Many of her early efforts centered on raising funds to set aside wilderness areas in Alaska. In 1990 she started her first company, the Alaska Funding Exchange. This endeavor served as the testing ground for a national company, GrantStation, which opened its Internet doors in the fall of 2001. Cindy built this business because she believes that grantseeking requires a thorough understanding of the variety and scope of grantmakers and sound knowledge of the philanthropic playing field. Her life's work has been to level that playing field, creating an opportunity for all nonprofit organizations to access the wealth of grant opportunities across the U.S. and throughout the world.

 

Monique Hanson joined NPR in October 2012 in the role of Chief Development Officer. In this capacity, she leads NPR's fundraising programs including major and planned giving, and foundation grants, which taken together are the company's third- largest source of revenue. A development professional with more than two decades of experience, Hanson came to NPR after serving as Senior Vice President and Chief Development Officer for YMCA of the USA, one of the largest social service non-profits in the country.  Prior to her work with the YMCA, Hanson served in leadership positions for the Alzheimer's Association and other educational and cultural organizations.
 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: October 24, 2016
On-Demand Release Date: Available Now
PurchasePurchase Building a Holistic Approach to Grant Seeking
Collapse The Importance and Opportunity of Diversity and Inclusiveness in Fundraising

Diversity is the seeking and achieving of a broad representation of experiences, perspectives, opinions and cultures. Inclusiveness is an essential source of vitality and strength for the effective pursuit of an organization's mission. Join three diversity-focused fundraisers for a discussion about the importance of, and opportunities provided by, inclusion in the charitable sector. 

 

 At the end of this session participants will understand:

 

  1. The relationship and differences between "diversity" and "inclusion."
  2. How diverse communities are influencing and reshaping the ways we build relationships with donors and volunteers.
  3. Strategies for cross-cultural fundraising and reaching out to diverse donors.

 

*This session is eligible for 1 hour of ACFRE Leadership or Ethics credit.

 

About the presenters:

 

Anne Brennan, who is legally blind, is the director of development for the Triangle Radio Reading Service (TRRS), a service for the blind and print impaired based in Raleigh, NC.  A native New Yorker, she is a graduate of Russell Sage College where she earned a B.S. in Psychology and Public Service with a concentration in Health Administration.   Anne's nonprofit career spans three plus wonderful decades serving in the disability services arena, hospital foundation, education, food banking, social service, medical membership association management and nonprofit management consulting.  She is a great advocate for people with disabilities and works passionately toward making accessibility for people with all types of handicaps the best that it can be.

 

Gina M.  Flores is the Senior Advancement Officer for the Smithsonian Latino Center, guiding the unit’s development efforts and involvement in the Smithsonian Campaign.  She also works closely with the Smithsonian National Latino Board (SNLB). Ms. Flores comes to the Smithsonian from the National Council of La Raza where she managed their corporate development efforts.   Prior to NCLR, Ms. Flores was an executive recruiter at Isaacson, Miller; promoted Latino outreach at the American Red Cross National Headquarters; and worked in program management at the Hispanic Association of Colleges and Universities. In 2004, she participated in the Smithsonian James E. Webb fellowship program for minority business and public administration students.  

 

Krishan Mehta is Executive Director, Campaign at Ryerson University. Previously, he held a variety of senior fundraising, alumni and marketing roles at Seneca College and the University of Toronto. Krishan is also an instructor in Ryerson’s fundraising management program and a PhD candidate at the Ontario Institute for Studies in Education where he is conducting research on the philanthropy of high net-worth immigrants in Canada. He serves as President-Elect of the AFP Greater Toronto Chapter and was co-chair of AFP Diversity to Inclusion Series, which was the first phase of this exciting inclusion initiative in Ontario. Krishan is an active volunteer in the community, having served as board chair at the Alliance for South Asian AIDS Prevention, and advancement chair and board member at Social Planning Toronto. Currently, he is a member of the Working Women’s Community Centre Patron’s Council.

 

*IN ADDITION TO CFRE CREDIT, THIS SESSION IS WORTH 1 HOUR OF ACFRE CREDIT (LEADERSHIP OR ETHICS)

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: November 07, 2016
On-Demand Release Date: Available Now
PurchasePurchase The Importance and Opportunity of Diversity and Inclusiveness in Fundraising
Collapse High Net Worth Donors

The 2016 U.S. Trust® Study of High Net Worth Philanthropy examines giving patterns, priorities and attitudes of America's wealthiest households. Since 2006, this biennial study has been written and researched in partnership with the Indiana University Lilly Family School of Philanthropy. The largest, longest running series of its kind, the study is an important barometer for wealthy donors' charitable engagement and viewpoints, offering valuable insights that inform the strategies of their peers, nonprofit professionals, charitable advisors, and others.

 

At the end of this session participants will:

 

  1.  Hear the latest data on America's wealthiest donors
  2. Be given strategies on how to apply that data to the fundraising needs of their respective nonprofit organizations.  

 

About the presenter:  

 

Claire Costello is the National Philanthropic Practice Executive for Philanthropic Solutions at U.S. Trust, Bank of America Private Wealth Management.  Ms. Costello is a recognized expert in philanthropy. Her reputation results from her involvement with a variety of non-profit ventures and her extensive work assisting high-net-worth individuals and families in identifying and fulfilling their philanthropic ambitions. She supports clients in making a broad range of philanthropic decisions concerning the implementation and execution of their giving strategies and is responsible for providing thought leadership and identifying best practices for both philanthropic families and nonprofit institutions.  Previously, Ms. Costello founded and managed the Citigroup Private Bank global Philanthropic Advisory Service. She also practiced law as a litigator in both the public and private sectors, prior to which she clerked in the U.S. District Court.

 

Formats Available: Webinar (Single), Download (Group), Download, Webinar & Download , Webinar (Group)
Original Program Date: November 29, 2016
On-Demand Release Date: Available Now
PurchasePurchase High Net Worth Donors
Collapse State of the Sector Review and 2017 Forecast

The amount of data, surveys, research and reports about fundraising and the nonprofit sector is both vast and dizzying.  Fundraisers barely have enough time to take a step back and see how their own fundraising is faring, much less scan the sector for key trends to get a sense of the big picture.  This webinar, pulls together the data from AFP's annual State of the Sector report and puts it into a conversational framework, highlighting the key trends and ideas of 2016 and also forecasts what to be looking out for in 2017. 

 

At the end of this session participants will:

  1. Be familiar with what the trends and highlights were for the industry in 2016
  2. Based on this data have a sense of what will be trending in 2017.  

 

About the presenter:

 

Andrew Watt, FInstF, is president and chief executive officer of the Association of Fundraising Professionals (AFP), representing individuals and organizations that raise more than $100 billion in charitable contributions every year around the world for countless causes. Named president in 2011, he has worked for the nonprofit community since the early 1990s. In his role, Andrew leads the association's professional staff based in three offices (Arlington, Va.; Toronto, Ontario and Mexico City, D.F.) and serves on the board of directors for AFP, the AFP Foundation for Philanthropy and the AFP Foundation for Philanthropy Canada.

Andrew views nonprofits as a critical interface between the public and government and is an outspoken advocate and champion for philanthropy on Capitol Hill, in the Canadian Parliament and other legislatures around the world. He has been appointed to the IRS Advisory Committee on Tax Exempt Organisations (ACT) and has served on the Public Policy Committee of Independent Sector since 2012. 

From 1993 - 2005, Andrew was employed by the Institute of Fundraising in the United Kingdom, a professional membership organization for fundraising professionals, ultimately as deputy chief executive.  In 2006, he was made an Honorary Fellow of the Institute of Fundraising in recognition of his extraordinary service to the profession. He joined AFP as vice president for international development in 2006 and was promoted to chief programs officer in 2008.

Andrew has served as both a volunteer and board member of many nonprofit organizations. He sits on the board of the National Philanthropic Trust  UK and is currently chairman of the American Friends of Winchester College. He was an adjunct faculty member of St. Mary's University of Minnesota from 2007 -  2012 where he taught on the globalization of philanthropy.

Mark Hrywna has been with the Nonprofit Times since 2005, where he's become a sucker for stories about nonprofit governance, transparency and finances.  His penchant for spreadsheets makes the annual NPT 100 report akin to Christmas morning, spread out over several months.  Before joining NPT, Mark was in charge of about a dozen weekly newspapers in suburban New Jersey - where he's lived his entire life with the exception of a four-year sojourn in central New York to earn a bachelor's degree from the State University of New York-Oswego.

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: December 05, 2016
On-Demand Release Date: Available Now
PurchasePurchase State of the Sector Review and 2017 Forecast
Collapse Cold Calling and Prospecting for Development Officers

Reach any prospect. Billionaires, your top prospects that haven't been successfully engaged. Philanthropists who everyone calls. You can get those crucial first meetings that make or break major campaigns. This is very unique and hard to find training taught by a 30 year development veteran who still cold calls everyday. Learn to engage your HNW prospects that every other development officer wants to sit down with.

 

About the presenter:

Armando Zumaya has been in fundraising for 30 years in a variety of roles that have given him a unique perspective on development offices, prospecting and role of prospect research/management. 

He has spent the bulk of his fundraising career as a Major Gift, Leadership Gifts and Annual Fund Officer on two $1+ billion dollar campaigns at Cornell University and the University of California, Berkeley. He began his career in 1985 as a canvasser for SANE/FREEZE in Los Angeles and Ithaca N.Y. where he led door to door canvassers in the field for 5 years.  He has served in the Vice President of Development, Director of Major Gifts and Chief Development Officer roles. He is currently the Senior Vice President of Development at the Mexican Museum of San Francisco.

Most notably, he served as the Director of Development at the San Francisco Opera for over 2 years where he directed the refurbishment of their major and planned giving efforts. He proudly served as the Director of External Relations at the Springboard Schools. He lectures at AFP, AFP Hemispheric, APRA, APRA Chapters,CARA, MARC, Compass Point, Blackbaud, Forum on Fundraising, The Foundation Center and Academic Impressions.

 

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: December 13, 2016
On-Demand Release Date: Available Now
PurchasePurchase Cold Calling and Prospecting for Development Officers

AFP Webinar
On-Demand Collection

Since its inception, AFP's Audioconference Series has provided a rare opportunity to learn from and interact with the experts in fundraising. We are pleased to offer the AFP On-Demand Webinar Collection, an archive of select sessions that make up a valuable contribution to the body of knowledge in fundraising. In order to preserve important presentations, AFP has created this program collection that will make these sessions available wherever you are – online and on demand.

The recorded sessions, complete with handouts, include such topics as annual fund campaigns, major gift fundraising, stewardship, board development, donor demographics and communication – just to name a few.
  • You can access the download from your computer or order the CD package
  • Earn continuing education points toward CFRE certification/recertification
  • Sessions on the topics you want, when you want them!

AFP Webinar On-Demand Collection

Purchase a recording of a past webinars from our extensive library of archives.

AFP Refund Policy for Education Programs

A refund charge of twenty percent of the registration fee will be assessed for any AFP education session that is canceled as we are incurring registration and cancellation charges for each.

A registration fee for a Webinar session may be transferred to another session or archive product one time with no penalty within the same calendar year. Archive products include download and handouts for any past program (or future program that will occur in the same calendar year.)

There is no refund for the bundled priced programs. You may transfer a program one time to another program, or download. Any program or download purchased individually is priced at the $79/ member rate and $99/nonmember rate.