AFP Webinar Center

We bring the experts to you!

Train your whole office with no travel expense or time away from the office. All you need is either a computer with Internet access to join in on the Webconference or a speakerphone to participate as an Audioconference via a toll-free number. You can watch the presentation, submit questions and participate in audience polls. Participate alone or with colleagues. The login information is sent out several days prior to the event. Testing of your computer connection prior to the event is suggested and instructions will be provided with the login information. Free technical support is available.

All of the AFP 2015 and 2016 Webinars listed are eligible for continuing education points on your CFRE application for initial certification and/or recertification.

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AFP 2016 Webinars

2016 Webinars now open for registration! You told us you felt the webinars were too pricey and didn’t fit easily within a lunchtime education session and we listened. Please note new easily affordable pricing and hour-long format.

AFP Refund Policy for Educational Programs

Individual member price $79, individual non-member price $99 per session.  Chapters pay $149 for an individual webinar, non-member groups $179 for an individual webinar.  Bundles of 10 are available at a discounted rate as well as all 25 (which includes live webinar and download at no extra cost).  For more information click here:

Non-member groups please contact us for rates for all 25 webinars: or (703) 519-8494. 
Upcoming Webinars
Collapse Three Steps to a Fantastic Board Retreat

Are you planning a board retreat but not quite sure what to include on the agenda? Have you had board retreats before where board members walk away without a plan or next steps?  Are you considering whether or not to hire an outside facilitator? Not sure how to provide fundraising training to your board members? If so, this webinar will walk you through the 3 essential steps to having a fantastic board retreat, so your board members walk away energized, rejuvenated, and ready to help raise funds!


At the conclusion of this session, participants will:


  • Learn how to draft a fantastic agenda, including ice breakers, strategic planning, and fundraising training.
  • Ensure your board members walk away from your retreat with an action plan for engaging in fundraising and advocacy.
  • Understand the pros and cons of using an outside facilitator.
  • Learn new strategies and exercises for engaging your board members in fundraising.


About the presenter:


Amy Eisenstein, ACFRE is an author, speaker, trainer and consultant, as well as the owner of Tri Point Fundraising, a full-service consulting firm for nonprofit organizations. Before creating Tri Point Fundraising in 2008, she served for more than ten years in the nonprofit sector as director of development in large and small nonprofit organizations, where she raised millions of dollars through capital and annual campaigns, direct mail, major and planned gift solicitations, fundraising events, and writing grants.  Her published books include: Major Gift Fundraising for Small Shops, Raising More with Less, and 50 A$ks in 50 Weeks. She is a frequent speaker at national and local conferences as well as at staff and board retreats on a variety of topics, and loves the opportunity to energize your board and staff members around fundraising. She became an AFP certified Master Trainer in 2009.


Amy currently serves as the president of the board of the Association of Fundraising Professionals - New Jersey Chapter.  She received her Master's Degree in Public Administration and Nonprofit Management from the Wagner Graduate School at New York University and her Bachelor's Degree from Douglass College at Rutgers University. She became a Certified Fundraising Executive (CFRE) in 2004 and received her advanced certification, ACFRE, in 2013. She graduated from Leadership New Jersey in 2011. Please be in touch through her website at:

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: October 11, 2016
On-Demand Release Date: Available Now
PurchasePurchase Three Steps to a Fantastic Board Retreat
Collapse Building a Holistic Approach to Grant Seeking

Join Cynthia M. Adams, CEO of GrantStation, and Monique Hanson, Chief Development Officer of NPR, in this fast-paced, information packed webinar on how to build a grant seeking program for your organization. Drawing on decades of experience, our presenters will provide practical advice, suggest processes you may want to adopt, and guide you toward developing a grant seeking program that will change the financial future for your organization


At the end of this session participants will understand how:


  1. To adopt a consistent process for undertaking your grants research 
  2. To determine how to generate a grants strategy for a particular program or project


About the presenters:


Cynthia Adams is President and CEO of Grantstation.  She has spent the past 40 years helping nonprofit organizations raise the money needed to do their good work. Many of her early efforts centered on raising funds to set aside wilderness areas in Alaska. In 1990 she started her first company, the Alaska Funding Exchange. This endeavor served as the testing ground for a national company, GrantStation, which opened its Internet doors in the fall of 2001. Cindy built this business because she believes that grantseeking requires a thorough understanding of the variety and scope of grantmakers and sound knowledge of the philanthropic playing field. Her life's work has been to level that playing field, creating an opportunity for all nonprofit organizations to access the wealth of grant opportunities across the U.S. and throughout the world.


Monique Hanson joined NPR in October 2012 in the role of Chief Development Officer. In this capacity, she leads NPR's fundraising programs including major and planned giving, and foundation grants, which taken together are the company's third- largest source of revenue. A development professional with more than two decades of experience, Hanson came to NPR after serving as Senior Vice President and Chief Development Officer for YMCA of the USA, one of the largest social service non-profits in the country.  Prior to her work with the YMCA, Hanson served in leadership positions for the Alzheimer's Association and other educational and cultural organizations.

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: October 24, 2016
On-Demand Release Date: Available Now
PurchasePurchase Building a Holistic Approach to Grant Seeking
Collapse Relationship Fundraising - Where Do We Go From Here?

This webinar presents the key findings from a comprehensive review of the theory underpinning relationships fundraising.  It presents the most relevant current thinking from marketing and social psychology and explores how it might be applied to fundraising. It also reveals what leading practitioners in the project's advisory group think are the biggest challenges facing this mode of fundraising.


At the conclusion of this session, participants will:


1.Understand how current academic theory supports the notion of relationship building

2.Identify some key concepts that could be applied to your fundraising

3.Assess your relationships with colleagues and other stakeholders in light of the challenges identified by the advisory group to determine if you could improve your fundraising by improving these relationships.


* This session is eligible for 1 hour of ACFRE Management or Ethics credit.  


About the presenters:


Adrian Sargeant is Professor of Fundraising and Director of the Centre for Sustainable Philanthropy at the University of Plymouth in the U.K. He is also a Visiting Professor of Fundraising at Avila University in the United States and the Centre for Philanthropy and Nonprofit Studies at the Queensland University of Technology in Brisbane, Australia. Adrian has received many awards for his services to the profession, notably being named to the prestigious Nonprofit Times Power and Influence List in the United States in 2010. In the UK he also received a Civil Society Award for his Outstanding Contribution to Fundraising.


Ian MacQuillin is director of Rogare, the fundraising think tank at Plymouth University, where he edits the Critical Fundraising blog and is studying for a PhD, exploring the fundamental drivers of stakeholder objections to fundraising. He has worked in fundraising since 2001, as editor of Professional Fundraising, account director at TurnerPR, and head of communications at the Public Fundraising Regulatory Association, all in the UK






Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: October 27, 2016
On-Demand Release Date: Available Now
PurchasePurchase Relationship Fundraising - Where Do We Go From Here?
Collapse The Importance and Opportunity of Diversity and Inclusiveness in Fundraising

Diversity is the seeking and achieving of a broad representation of experiences, perspectives, opinions and cultures. Inclusiveness is an essential source of vitality and strength for the effective pursuit of an organization's mission. Join three diversity-focused fundraisers for a discussion about the importance of, and opportunities provided by, inclusion in the charitable sector. 


 At the end of this session participants will understand:


  1. The relationship and differences between "diversity" and "inclusion."
  2. How diverse communities are influencing and reshaping the ways we build relationships with donors and volunteers.
  3. Strategies for cross-cultural fundraising and reaching out to diverse donors.


*This session is eligible for 1 hour of ACFRE Leadership or Ethics credit.


About the presenters:


Anne Brennan, who is legally blind, is the director of development for the Triangle Radio Reading Service (TRRS), a service for the blind and print impaired based in Raleigh, NC.  A native New Yorker, she is a graduate of Russell Sage College where she earned a B.S. in Psychology and Public Service with a concentration in Health Administration.   Anne's nonprofit career spans three plus wonderful decades serving in the disability services arena, hospital foundation, education, food banking, social service, medical membership association management and nonprofit management consulting.  She is a great advocate for people with disabilities and works passionately toward making accessibility for people with all types of handicaps the best that it can be.


Gina M.  Flores is the Senior Advancement Officer for the Smithsonian Latino Center, guiding the unit’s development efforts and involvement in the Smithsonian Campaign.  She also works closely with the Smithsonian National Latino Board (SNLB). Ms. Flores comes to the Smithsonian from the National Council of La Raza where she managed their corporate development efforts.   Prior to NCLR, Ms. Flores was an executive recruiter at Isaacson, Miller; promoted Latino outreach at the American Red Cross National Headquarters; and worked in program management at the Hispanic Association of Colleges and Universities. In 2004, she participated in the Smithsonian James E. Webb fellowship program for minority business and public administration students.  


Krishan Mehta is Executive Director, Campaign at Ryerson University. Previously, he held a variety of senior fundraising, alumni and marketing roles at Seneca College and the University of Toronto. Krishan is also an instructor in Ryerson’s fundraising management program and a PhD candidate at the Ontario Institute for Studies in Education where he is conducting research on the philanthropy of high net-worth immigrants in Canada. He serves as President-Elect of the AFP Greater Toronto Chapter and was co-chair of AFP Diversity to Inclusion Series, which was the first phase of this exciting inclusion initiative in Ontario. Krishan is an active volunteer in the community, having served as board chair at the Alliance for South Asian AIDS Prevention, and advancement chair and board member at Social Planning Toronto. Currently, he is a member of the Working Women’s Community Centre Patron’s Council.



Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: November 07, 2016
On-Demand Release Date: Available Now
PurchasePurchase The Importance and Opportunity of Diversity and Inclusiveness in Fundraising
Collapse High Net Worth Donors

The 2016 U.S. Trust® Study of High Net Worth Philanthropy examines giving patterns, priorities and attitudes of America's wealthiest households. Since 2006, this biennial study has been written and researched in partnership with the Indiana University Lilly Family School of Philanthropy. The largest, longest running series of its kind, the study is an important barometer for wealthy donors' charitable engagement and viewpoints, offering valuable insights that inform the strategies of their peers, nonprofit professionals, charitable advisors, and others.


At the end of this session participants will:


  1.  Hear the latest data on America's wealthiest donors
  2. Be given strategies on how to apply that data to the fundraising needs of their respective nonprofit organizations.  


About the presenter:  


Claire Costello is the National Philanthropic Practice Executive for Philanthropic Solutions at U.S. Trust, Bank of America Private Wealth Management.  Ms. Costello is a recognized expert in philanthropy. Her reputation results from her involvement with a variety of non-profit ventures and her extensive work assisting high-net-worth individuals and families in identifying and fulfilling their philanthropic ambitions. She supports clients in making a broad range of philanthropic decisions concerning the implementation and execution of their giving strategies and is responsible for providing thought leadership and identifying best practices for both philanthropic families and nonprofit institutions.  Previously, Ms. Costello founded and managed the Citigroup Private Bank global Philanthropic Advisory Service. She also practiced law as a litigator in both the public and private sectors, prior to which she clerked in the U.S. District Court.


Formats Available: Webinar (Single), Download (Group), Download, Webinar & Download , Webinar (Group)
Original Program Date: November 29, 2016
On-Demand Release Date: Available Now
PurchasePurchase High Net Worth Donors
Collapse State of the Sector Review and 2017 Forecast

The amount of data, surveys, research and reports about fundraising and the nonprofit sector is both vast and dizzying.  Fundraisers barely have enough time to take a step back and see how their own fundraising is faring, much less scan the sector for key trends to get a sense of the big picture.  This webinar, pulls together the data from AFP's annual State of the Sector report and puts it into a conversational framework, highlighting the key trends and ideas of 2016 and also forecasts what to be looking out for in 2017. 


At the end of this session participants will:

  1. Be familiar with what the trends and highlights were for the industry in 2016
  2. Based on this data have a sense of what will be trending in 2017.  


About the presenters:


Jason R. Lee, J.D is interim president and chief executive officer of the Association of Fundraising Professionals (AFP), representing individuals and organizations that raise more than $100 billion in charitable contributions every year around the world for countless causes.  In his role, Jason leads the association’s professional staff based in three offices (Arlington, Va.; Toronto, Ontario and Mexico City, D.F.) and serves on the board of directors for AFP, the AFP Foundation for Philanthropy and the AFP Foundation for Philanthropy–Canada.  Jason previously served as general counsel for AFP.  In that position, Jason strove to increase the public visibility and awareness of the association by developing political initiatives regarding fundraising and philanthropic issues. He represented the association in public policy and legislative matters before Congress, the Canadian Parliament, the U.S. and Canadian Administrations, state and provincial legislatures, and various regulatory and other pertinent agencies.  Jason chairs the Charitable Giving Coalition, a Washington, DC-based consortium of nonprofit leaders dedicated to raising awareness about the value of the charitable deduction and its impact in supporting essential community services. He coordinated AFP’s successful effort to persuade the U.S. Congress to pass the Protecting Americans from Tax Hikes (PATH) Act of 2015, which made permanent several important tax incentives for American donors, including the IRA Rollover. In Canada, he helped the sector institute an annual Hill Day in Ottawa to increase AFP’s visibility and its position on issues among Canada’s federal and provincial elected representatives. Jason also strives to give chapters a voice on the local, state, and provincial levels of government.



Mark Hrywna has been with the Nonprofit Times since 2005, where he's become a sucker for stories about nonprofit governance, transparency and finances.  His penchant for spreadsheets makes the annual NPT 100 report akin to Christmas morning, spread out over several months.  Before joining NPT, Mark was in charge of about a dozen weekly newspapers in suburban New Jersey - where he's lived his entire life with the exception of a four-year sojourn in central New York to earn a bachelor's degree from the State University of New York-Oswego.

Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: December 05, 2016
On-Demand Release Date: Available Now
PurchasePurchase State of the Sector Review and 2017 Forecast
Collapse Cold Calling and Prospecting for Development Officers

Reach any prospect. Billionaires, your top prospects that haven't been successfully engaged. Philanthropists who everyone calls. You can get those crucial first meetings that make or break major campaigns. This is very unique and hard to find training taught by a 30 year development veteran who still cold calls everyday. Learn to engage your HNW prospects that every other development officer wants to sit down with.


About the presenter:

Armando Zumaya has been in fundraising for 30 years in a variety of roles that have given him a unique perspective on development offices, prospecting and role of prospect research/management. 

He has spent the bulk of his fundraising career as a Major Gift, Leadership Gifts and Annual Fund Officer on two $1+ billion dollar campaigns at Cornell University and the University of California, Berkeley. He began his career in 1985 as a canvasser for SANE/FREEZE in Los Angeles and Ithaca N.Y. where he led door to door canvassers in the field for 5 years.  He has served in the Vice President of Development, Director of Major Gifts and Chief Development Officer roles. He is currently the Senior Vice President of Development at the Mexican Museum of San Francisco.

Most notably, he served as the Director of Development at the San Francisco Opera for over 2 years where he directed the refurbishment of their major and planned giving efforts. He proudly served as the Director of External Relations at the Springboard Schools. He lectures at AFP, AFP Hemispheric, APRA, APRA Chapters,CARA, MARC, Compass Point, Blackbaud, Forum on Fundraising, The Foundation Center and Academic Impressions.


Formats Available: Webinar (Single), Download (Group), Download (Single), Webinar & Download , Webinar (Group)
Original Program Date: December 13, 2016
On-Demand Release Date: Available Now
PurchasePurchase Cold Calling and Prospecting for Development Officers

AFP Webinar
On-Demand Collection

Since its inception, AFP's Audioconference Series has provided a rare opportunity to learn from and interact with the experts in fundraising. We are pleased to offer the AFP On-Demand Webinar Collection, an archive of select sessions that make up a valuable contribution to the body of knowledge in fundraising. In order to preserve important presentations, AFP has created this program collection that will make these sessions available wherever you are – online and on demand.

The recorded sessions, complete with handouts, include such topics as annual fund campaigns, major gift fundraising, stewardship, board development, donor demographics and communication – just to name a few.
  • You can access the download from your computer or order the CD package
  • Earn continuing education points toward CFRE certification/recertification
  • Sessions on the topics you want, when you want them!

AFP Webinar On-Demand Collection

Purchase a recording of a past webinars from our extensive library of archives.

AFP Refund Policy for Education Programs

A refund charge of twenty percent of the registration fee will be assessed for any AFP education session that is canceled as we are incurring registration and cancellation charges for each.

A registration fee for a Webinar session may be transferred to another session or archive product one time with no penalty within the same calendar year. Archive products include download and handouts for any past program (or future program that will occur in the same calendar year.)

There is no refund for the bundled priced programs. You may transfer a program one time to another program, or download. Any program or download purchased individually is priced at the $79/ member rate and $99/nonmember rate.