Analyze and Identify: Three Steps to Understanding Your Prospects and Supporters
This webinar is focused on the beginning stages of the fundraising cycle and the necessary steps an organization should take for identification and qualification of a prospect or suspect.  We will cover the basic principles and steps around prospect research, data mining and predictive modeling.  

At the conclusion of this session, participants will:
  • The initial steps of segmenting out your database
  • The process of qualifying prospects
  • A better understanding of who your best prospects are

    • Target Audience 
    Frontline fundraising staff of all levels who may not have an official prospect research shop and new prospect researchers

    About the Presenter:

    Michael Quevli has been a consultant for 8 years with Target Analytics, A Blackbaud Co. Prior to joining Target Analytics Michael was the Director of Prospect Research at the Keck School of Medicine at USC for 8 years.  He is serving his final 9th year on the APRA board.
    Program Information
    Date Presented:
    March 07, 2013 1:00 PM Eastern
    Length:
    1 hour, 30 minutes
    Analyze and Identify: Three Steps to Understanding Your Prospects and Supporters
    Individual topic purchase: Selected
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    CD-ROM (Win)
    Member: $159.00
    Full Price: $295.00
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    Member: $159.00
    Full Price: $295.00