This webinar is focused on the beginning stages of the fundraising cycle and the necessary steps an organization should take for identification and qualification of a prospect or suspect.  We will cover the basic principles and steps around prospect research, data mining and predictive modeling.  

At the conclusion of this session, participants will:
  • The initial steps of segmenting out your database
  • The process of qualifying prospects
  • A better understanding of who your best prospects are

  • Target Audience 
    Frontline fundraising staff of all levels who may not have an official prospect research shop and new prospect researchers

    About the Presenter:

    Michael Quevli has been a consultant for 8 years with Target Analytics, A Blackbaud Co. Prior to joining Target Analytics Michael was the Director of Prospect Research at the Keck School of Medicine at USC for 8 years.  He is serving his final 9th year on the APRA board.
    Program Information
    Date Presented:
    March 07, 2013 1:00 PM Eastern
    1 hour, 30 minutes
    Analyze and Identify: Three Steps to Understanding Your Prospects and Supporters
    Individual topic purchase: Selected
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    CD-ROM (Win)
    Member: $79.00
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    Full Price: $79.00