Using research from over 10,000 Millennials (age 20-30), Derrick will guide you through what motivates Millennials to give to nonprofit organizations. He will discuss how to create customized campaigns and engagement programs to raise awareness and support from Millennials through online, direct mail, email, and event based approaches.

At the conclusion of this session, participants will:
  • Have a better understanding of how Millennials interact with organizations. 
  • What research has shown about Millennial fundraising trends.
  • How organizations can effectively market campaigns to Millennials. 
  • How organizations can stand out from others in order to retain their Millennial following.

  • Target Audience:
  • Fundraisers at all levels
  • Nonprofit professionals
  • Representatives from organizations with a potential Millennial donor base.
  • Representatives from organizations who want to learn more about how to approach Millennial donors. 


  • About the Presenter:

    As CEO, Derrick provides overall leadership for Achieve. He is responsible for providing strategy to clients, overseeing the creative development of client work, and leading the full execution of fundraising efforts for clients. He leads the research team on the Millennial Impact - a project to understand Millennial engagement in the nonprofit sector. When not working closely with Achieve clients, he is a speaker and author on the latest trends in fundraising, online engagement, and Millennials. Derrick is the author of Cause for Change - The How and Why of Millennial Nonprofit Engagement published by Jossey Bass.
    Program Information
    Date Presented:
    March 19, 2013 1:00 PM Eastern
    Length:
    1 hour, 30 minutes
    Raising Support from Millennials: How to Raise Support from Younger Donors
    Individual topic purchase: Selected
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    CD-ROM (Win)
    Member: $159.00
    Full Price: $295.00
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    Member: $159.00
    Full Price: $295.00