Digging Deeper for Lifetime Value
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The day to day fixation on campaign level reporting belies what's going on deep in your program. Underlying the top level results can be big surprises - both good and bad - lurking in the depths of your data. Hear examples of organizations who have analyzed their data, know what their true donor value and return on investment is and been able to adjust strategies accordingly.
At the conclusion of this session, participants will:
Advanced Level presentation. It will apply the information on generational cohorts to principal gifts/high net worth prospects. About the Presenters:
Allison Porter is the Co-Founder and President of Avalon Consulting, a full-service agency dedicated to helping progressive nonprofit and political organizations maximize their fundraising results - in the mail, on the phone, and online. She is recognized across both the nonprofit and fundraising industries for her direct marketing expertise, creative fundraising strategies, and integrated, multi-channel approach to each of her clients' programs. 
When Rick joined Avalon in 2008, his reputation was already established as one of the industry pioneers applying advanced statistical and data-mining techniques to help nonprofits extract valuable insights from their direct marketing fundraising data. Today, as the Vice President of Analytics at Avalon Consulting, Rick leads the Avalon Analytics® division and oversees operations for the Merlin by Avalon® performance reporting system.Date Presented:
April 11, 2013 1:00 PM Eastern
Length:
1 hour, 30 minutes
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