Whether you are sending out a targeted direct mail appeal, e-mail blast or simply driving traffic to your "Donate Now" button, you can't afford to ignore the increasing number of people who donate online.

Before sending out your appeals, though, code and track them properly so that when you do get your constituents to give online, you’ll know who they are - and which of your appeals got the best online response rates.

Learn about successful online giving techniques that boosted other Annual Giving programs' breadth and depth and how you can easily integrate a similar strategy into your existing program to address the webheads in your constituency.

At the conclusion of this session, participants will:
  • Realize that you do have online giving options, regardless of what state of development your website/credit card processing capabilities are in.
  • Understand that mail and online giving is not an "either/or" proposition and that integration when approaching the donor is key to optimizing giving potential. (Several studies confirm this.)
  • Understand that relative successes (or failures) mean very little if there is no data to back them up. Your projects must be tracked from the beginning to measure which ones are worth enhancing and repeating. Electronic giving only makes this easier.
  • Appreciate that ALL segments of the population donate online and therefore are a significant part of any constituency. (Several studies confirm this.)

Target Audience
Development staff who work on Annual Giving, Online Giving, Email Marketing, Direct Mail, etc.

About the Presenter:

Valerie Lambert is an award-winning fundraiser with 20+ years' experience, specializing in Annual Giving. She combines her technology and marketing skills to bolster each campaign very effectively. She has taught her methodologies via conferences and had several articles published on her successful techniques.
Program Information
Date Presented:
August 21, 2013 1:00 PM Eastern
Length:
1 hour, 30 minutes
How to Incorporate Online Giving Into Your Annual Fund... And Track it
Speaker Information
Valerie Lambert
Individual topic purchase: Selected
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