How to Incorporate Online Giving Into Your Annual Fund... And Track it
Whether you are sending out a targeted direct mail appeal, e-mail blast or simply driving traffic to your "Donate Now" button, you can't afford to ignore the increasing number of people who donate online.
Before sending out your appeals, though, code and track them properly so that when you do get your constituents to give online, you’ll know who they are - and which of your appeals got the best online response rates.
Learn about successful online giving techniques that boosted other Annual Giving programs' breadth and depth and how you can easily integrate a similar strategy into your existing program to address the webheads in your constituency.
At the conclusion of this session, participants will:
Development staff who work on Annual Giving, Online Giving, Email Marketing, Direct Mail, etc.
About the Presenter:
Valerie Lambert is an award-winning fundraiser with 20+ years' experience, specializing in Annual Giving. She combines her technology and marketing skills to bolster each campaign very effectively. She has taught her methodologies via conferences and had several articles published on her successful techniques.
August 21, 2013 1:00 PM Eastern
1 hour, 30 minutes
You must be logged in to access AFP Bundles.
To continue, you need to log into the learning portal. If you have any questions about your account please contact us at 1-866-702-3278.
Full Price: $79.00