The Growth in Giving Initiatives/Fundraising Effectiveness Project (FEP) is an excellent example of your AFP working to improve and enhance philanthropy in your organization.  Learn how to use this information to understand and positively affect your fundraising program.  Understanding donor and gift retention and utilizing this information to change the behavior of you and your donor will help you to raise and retain more donors and contributed funds.  

In this session, we will:
  • Introduce Fundraising Effectiveness project principles and concepts.  
  • Show you how to use the "Fundraising Fitness Test" to analyze your organization as it relates to donor and gift retention metrics
  • Share with you how you can share and expand the reach of this internationally recognized program.
At the conclusion of this session, participants will understand:
  • The value and concepts involved in the Fundraising Effectiveness Project and the Growth in Giving Initiatives.
  • How to gain access to and utilize the Fundraising Fitness Test in their own organization.
  • How to engage and involve themselves and their organizations in the Growth in Giving Initiatives/Fundraising Effectiveness Project.

About the Speaker:

Erik J. Daubert, MBA, ACFRE serves as an Affiliated Scholar with the Growth in Giving Initiative with the Center on Nonprofits and Philanthropy at The Urban Institute.  He currently serves as Chair of the Growth in Giving Initiatives in addition to serving as Chair of the Fundraising Effectiveness Project Advisory Board. He has been active in the fundraising and nonprofit sector in a variety of capacities for more than 30 years.


Webinar Information
Start Time:
November 18, 2014 1:00 PM Eastern
12:00 PM Central, 11:00 AM Mountain, 10:00 AM Pacific
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Estimated Length:
1 hour, 30 minutes
Registration Time Remaining:
59 days, 19 hours
Growth in Giving/Fundraising Effectiveness Project
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