Did you know that 53% of donors lapse because of poor donor communication? Though social media usage has become pervasive among nonprofits, it is still used primarily for promotion. Those organizations who are utilizing networks like Facebook, Twitter and Instagram to show authentic and personalized appreciation to supporters are reaping the benefits of increased engagement and donor loyalty.

This session will help you discover how to maximize your nonprofit's social media accounts through thankfulness, instead of promotion. We will examine real-life examples of effective social media usage from organizations large and small, as well as the latest research into what works and what doesn't.

Learning Objectives
At the conclusion of this session, participants will: 
  • Discover time-honored gift acknowledgement techniques that translate perfectly to social media
  • Learn how to formulate a relevant social content strategy for your organization
  • Understand data-driven best practices in timing, format and style of social posts across all networks

About the Presenter: Steven Shattuck

Steven Shattuck is VP of Marketing at Bloomerang, which helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world.

As a HubSpot Certified inbound marketer, he is a contributor to NTEN, Nonprofit Hub, Ragan, Social Media Today, Search Engine Journal, The Build Network, Technorati, Content Marketing Institute, Conductor and Business2Community.

Steven serves in a marketing/communications role on several nonprofit committees, is a frequent speaker at nonprofit conferences, and is a highly sought-after webinar presenter. He is routinely interviewed by media outlets for his expertise in digital marketing.

Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. He resides in Indianapolis with his wife and three-year-old son.
Program Information
Date Presented:
June 18, 2015 1:00 PM Eastern
Length:
1 hour, 30 minutes
Why and How to Use Social Media to Show Gratitude to Donors
Individual topic purchase: Selected
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