Did you know that the number of app downloads reached 10 billion this year on the iPhone alone or that Facebook mobile currently boasts over 250 million active users that are twice as active in social networks than traditional users?

In this session, Marcelo Iniarra will reveal how to make the most of the latest online, mobile and social media trends to generate resources for social organisations. So book this session now into your iPhone, Android, tablet or PC and save a date with the future!

In this session:
  • Participants will be shown the latest trends from the digital world, revealing the full potential of online, social media and mobile media.
  • Participants will be shown how to implement successful social media, mobile and online campaigns with leading cases from the social and commercial sectors.
  • Participants will discover how to take advantage of the fact that online users are spending more time in social networks and less time in other areas of the internet.

Target Audience

Advanced Level

About the Presenter:

With over 20 years of experience working within the social sector, Marcelo Iniarra currently leads his own creative consultancy, www.marceloiniarra.com, providing social marketing and public mobilization strategies powered by innovation to social sector organizations such as Amnesty, Greenpeace, UNICEF, UNHCR, Action Aid, Medecins sans Frontieres and SOS Kinderdorf.

Program Information
Date Presented:
November 17, 2011 1:00 PM Eastern
1 hour, 30 minutes
Digital Mobilization on Giving
Individual topic purchase: Selected
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