What is Virtual Reality, exactly? How did it help UNICEF raise 3.8 Billion Dollars? How are organizations using VR to raise awareness and do community engagement?  Join us to learn what VR's future could mean to the non-profit work we do.


At the end of this session, participants will:


  • Understand basics of VR formats
  • Understand basics of how VR can be used for fundraising and engagement
  • Learn some details of Across the Line and Planned Parenthood's partnership and outcomes thus far




With Jeff and Kelly Fitzsimmons, Brad Lichtenstein recently founded the Virtual Reality production company Custom Reality Services. Their debut film, Across the Line, debuted at Sundance in 2016 and has won many prizes, including the People's Choice award at the Future of Storytelling Festival in NYC. Brad's background is documentary filmmaking. He founded 371 Productions in 2003 when he moved from New York City to Milwaukee, Wisconsin. 371 makes film, radio and technology projects that contribute to the common good. From the emmy-nominated feature doc As Goes Janesville, to the Dupont award-winning film Ghosts of Attica, dubbed “a political thriller” by the New York Times, to the Independent Lens documentary about aging, Almost Home, Brad is known for intimate, engaging documentary storytelling. 371’s radio series on gun violence, Precious Lives, was nominated for a Peabody. His corporate accountability app, BizVizz (iPhone) is used by over 32,000 people. . Before 371, Brad worked with Bill Moyers and Lumiere Productions. He also founded doc|UWM, a documentary center at the University of Wisconsin-Milwaukee. His work is routinely supported by partners ranging from PBS and other networks to the Ford and John D. and Catherine T. MacArthur Foundations. 


Program Information
Date Presented:
March 08, 2017 1:00 PM Eastern
1 hour
Use of VR in Fundraising
Individual topic purchase: Selected
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