Pop quiz, fundraising friend. Which programs at your organization are your donors most passionate about? What motivates your supporters to give to you? Do your donors feel cared for and appreciated enough to give again?  If you don't know, then this webinar is made for you. Donor surveys are the best tool to learn your donors' interests, deepen their relationship with your organization, and show them how much you value their opinions. All priceless information that can help you improve your fundraising results.  Not sure how to do a survey? You will after this webinar! From crafting questions to choosing a delivery method, Shanon will teach you the know-how you need to create and send a donor survey.


At the end of this session participants will learn:


  •          How surveys help you raise more money
  •          How to craft and select the best survey questions
  •          When to send a survey online or by mail 
  •          How to communicate survey results to donors
  •          How to use survey data to improve your fundraising program




Shanon Doolittle is an internationally recognized fundraising and donor happiness coach at Shanon Doolittle + Co. Her unique, donor-centric events, campaigns and retention programs have raised tens of millions of dollars for nonprofits of all sizes. An energetic and inspirational fundraiser with over ten years of experience, Shanon loves sharing the know-how nonprofits need to create successful fundraising and donor retention programs that keep supporters happy and giving well beyond their first gift. Also a dedicated mentor, Shanon enjoys helping fundraisers tackle the overwhelm of a heart-heavy career and find more joy in their daily 9-5. Her educational career includes a B.A. in Political Science and Chinese Studies from Pacific Lutheran University. With a lifelong love of learning and teaching, Shanon is also a guest lecturer in the Evans School of Public Affairs at the University of Washington in Seattle and can be seen regularly on Movie Mondays, a popular online video series for fundraising professionals. She is also the co-founder of the Nonprofit Storytelling Conference and two highly popular fundraising e-courses, Stewardship School and Gratitude Camp.


Program Information
Date Presented:
April 19, 2017 1:00 PM Eastern
1 hour
Donor Surveys
Individual topic purchase: Selected
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Download (Single)
Member: $79.00
Full Price: $99.00
Download (Group)
Member: $149.00
Full Price: $179.00