A focused, compelling brand is one of the most overlooked and cost effective ways a nonprofit of any size can strengthen its focus, stand out in a crowded marketplace and increase it fundraising and social impact results. Based on the recently published APF/John Wiley book, Breakthrough Nonprofit Branding, the session provides a practical framework to transform a nonprofit brand from ordinary trademark to a strategic competitive advantage. Whether you need to refresh or revitalize your brand, the session will guide you in building and managing your organization's most valuable asset - its brand. Today, building a breakthrough brand is no longer a "nice to do," but the new nonprofit imperative.

In this session:

  • Change thinking about what branding is and can do for an organization of any size, scope or experience.
  • Provide insights and language to articulate benefits and cost effectiveness of proactively developing and managing the organization’s brand to power results for their organization.
  • Provide tools to assess and analyze current brand position and steps to advance branding work of organization
  • Modes of innovative thinking and behavior in management of brand through use of practical real life case studies of organizations of all sizes, scopes and age.

Target Audience:


Primary: Intermediate: has some familiarity with the content area regardless of years of fundraising experience; continues personal and professional growth, expands current knowledge, gains new ideas for application

Secondary: Advanced: highly experienced and knowledgeable in the content area regardless of the number of years of fundraising experience; provides cutting-edge knowledge and application to address personal and organizational challenges, offers peer collaboration to generate new ideas, generates inspiration and excitement

About the Presenter:

Jocelyne has over 25 years of leadership experience in the nonprofit sector and is a recognized pioneer in the evolution of business-community partnerships and the integration of marketing and fundraising into organizational strategy. She is an international speaker and author of Cause Marketing: Partner for Purpose, Passion and Profits (John Wiley/AFP, 2006) and Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (John Wiley/AFP, 2010). Jocelyne advises leading business and community organizations in building and activating innovative community strategies that delivers stand out brand identity, strengthens relationships and power results.
Program Information
Date Presented:
March 08, 2012 1:00 PM Eastern
Length:
1 hour, 30 minutes
Nonprofit Branding: Strategies to Stand Out and Win Donors
Individual topic purchase: Selected
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CD-ROM (Win)
Member: $159.00
Full Price: $295.00
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Member: $159.00
Full Price: $295.00